You Spend So Much Time and Effort on Finding New Prospects, but . . .

I'm noticing a massive shift towards solving cart abandonment lately.

It's probably due to the features that some the more recent shopping carts have now.

This is something I'd never thought about until I started using one of those carts, and from experience it makes a difference.

Just build it ,build it, build it. And you will be successful , right ?? A false mantra many have spewed including even some here , unfortunately

You know what's worse? Having a client you spent resources to attract buy something you sell from someone else though they were happy with the 1st and only purchase they made from you.

Yup, I've come across people who buy blue widget from company A but buy red widget a few weeks later from company B because they did not realize company A sold red widgets.

I once worked with a mortgage company that had 7000 closed loans (7000 names in their database). They had not contacted most of them once the closing happened.

I proposed I contact them. I could not contact the 1st one because it was loan officer A's client; I could not contact the 2nd name on the list because it was loan officer B's client.

(Never understood why I could not get them to call and have the receptionist send them to the right loan officer. )

I did some research. I looked up 10 of the names in the county's database... One third of them had just refinanced... With someone else.

They had spent up to $500/client but didn't even think of contacting them once every few months to see if they wanted to refinance! (500 dollars in emailing/calling over 2 to 4 years would have cost a whole lot less than $500/client.

Go figure!