High ranking on Bing but almost no clicks

Here's another one of those instances where a statistic can set unrealistic expectations.

There's a stat out there that says that the #1 listing gets ~40% of the clicks for that result. People tend to see that and tell themselves "my keyword has 640 searches, therefore I should expect 256 clicks per month."

As you've experienced, tain't necessarily so.

For every search result, you have to compete with the other organic listings, any ads, the 'next page of results' link, the suggested/related searches, and the back button.

In order to have a chance, your title and description have to not just rank, they have to persuade a living, breathing human that clicking your link is the best option to accomplish their intent.

That would be the first place I would look. Really examine your keyword and think about what an average searcher is really trying to accomplish. Then look at your title and description. Do they match?

I know that the normal reaction to changing basic elements of a #1 listing is a scary thing. But ask yourself this - is a #1 listing that no one ever clicks on worth worrying over?

Try tweaking the meta title and description to a more eye catching headline.

But besides that, 640 searches a month on average can be relative. How long have you been ranking on #1?

I'm not sure exactly how the Bing keyword tool works and makes calculations, but perhaps 640 ON AVERAGE a month could mean one month it gets a lot less and another month a lot more.

Personally, when I use the Bing Keyword Tool for PPC, my ads get a lot fewer impressions than the average monthly searches, even when it's in the first positions and there is almost no competition. So.

Many new marketers assume they know what their audience is interested in. They assume they are part of that audience and that everyone else in the niche wants what they want.

So besides what's already been said in this thread, I would check to make sure that your keyword(s) really are these best terms that the audience would be naturally be searching on.

You do that by doing some market research to learn all you can about the niche and what people in the niche are really after. Again, if you assume you know what that is without doing the homework, you are just marketing by guesswork. Often the very top keywords that marketers compete on tend to be broad are not the best keywords for specific products/offers in the niche. Sometimes the "longer tailed" keywords have higher commercial intent.

Obviously I don't know your niche or your audience or your offer . . . so you will have to decide all the details. You do that with research so you're not guessing.

Good luck

Steve

What have your "impressions" been? Google calls them impressions.

On your Bing Webmaster Dashboard you will see a column "Appeared in Search".

This will tell you if people are searching for your keywords and when Bing shows your page to them.

Since you have gotten a few clicks you have done something right. It could be that there are just not many people searching with your keywords.

I've tried my hand with Bing/Yahoo ppc but with very little (if any results)

...There is a reason that Bing is sending me multiple hundred dollar coupon codes to continue on with them but the thing is, little to no results from their piss poor market share (last time I checked they were getting around 5% total search volume to Googles 95ish%)

hey there

1...tweak your title ... make it eye popping

2....some how it appears you are getting the wrong visitors to your site ..

example if your niche is say "blogging" you may be getting lots of visitors from say "auto mechanic"

so
recheck your keywords ideas using google keyword planner..

now make sure your keyword ideas are in your title, body of text and anchor

ok
talk soon
sam f

Try another Title and Description