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The two things to focus on if you want to make money online.

by Neal01
27 replies
I've seen some people asking how to make money online and wanted to throw my two cents in.

The first thing to you need to understand about making money online is you can't simply expect to make money online simply because you want to or because you need to. That's a good start but that is merely a driving factor your side and nothing to do with theirs.

The first thing you need to do is decide what niche you want to go in, this should be one that you are passionate about not just wanting to make money from, your reasons for doing this will be clear in your work so make sure they are the right ones.

Once you have a niche, you need to focus on building your list (email database) this will require you to put out great content people like and want to consume, this is why you need to be passionate about your niche otherwise it will feel like a job and you'll most likely quit or not follow through so won't see any real results.

The more content you put out there the more leads you will generate. When you generate leads you need to continue with providing value and avoid the temptation of trying to make the sale straight away, people hate that.

You can promote but not straight away and not too much. Provide two or three times more value than you promote, focus on products that can help them with their goals.

You need to build up the know, like and trust factor with your list. The more they like and trust you the longer they will stick around and ultimately buy more stuff but you must always stay congruent to the reason they signed up otherwise they will unsubscribe, not open your emails or worse mark it as spam.

Hope this helps.
#focus #make #money #online #things
  • Profile picture of the author MLarson
    How do you effectively cycle the traffic from your social media sites to your blogs and still convert them?
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    • Profile picture of the author Neal01
      Hey MLarson,

      One particular strategy that could bridge your social media sites to your blog is recording a video giving a bit of the content (like a verbal excerpt) and tell them to check out your blog for the full details.

      You can also post the the excerpt of your blog, the most eye catching part of your blog post that will entice them to click ad take them to your blog post.

      Hope this makes sense but get back to me if you have any other queries.
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      • Profile picture of the author shared counts
        Yes this strategy is more and more used and works very well, although it's not easy to produce videos every days. You can also start a blog, and drive trafic to your blog posts where you promote your own products.
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    • Profile picture of the author ryanbiddulph
      Be super engaging on social media. Ask questions. Share answers. Retweet frequently. Like updates. Comment on updates. Being engaging on social media is the most direct way to grow your blog readership and email list simultaneously. When folks find you on social through the expertise you shared on FB and Twitter they visit your blog and sign up for your emails quickly.
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    • Profile picture of the author Mrtrenton
      VALUE VALUE VALUE!! The more value you add to people and their lives the more they will want to check for you and the more rapport you will build and more trust as well it is mental first before anything else
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  • Profile picture of the author Mark Singletary
    Originally Posted by Neal01 View Post

    When you generate leads you need to continue with providing value and avoid the temptation of trying to make the sale straight away, people hate that.

    You can promote but not straight away and not too much. Provide two or three times more value than you promote, focus on products that can help them with their goals.
    Here's an alternative thought:

    Let's say you went to a computer store looking for help with a computer problem or wanting to buy a computer. You have a want and/or a need and money to pay for a solution.

    What if the salesperson gives you a lot of details, tells you how the new computer will really help you out in a non-promotional way and then at the end says, I'll be back in 3 weeks to let you buy your computer or solution.

    How many people would wait for 3 weeks (or several email issues) to buy their want or need? Or would they go elsewhere so they could buy something today?

    There is something to be said for building a relationship but if said relationship is costing you sales, it turns into a win-lose instead of a win-win.

    This idea came from Terry Dean in an email the last day or so.

    Thoughts?

    Mark
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    • Profile picture of the author DIABL0
      Originally Posted by Mark Singletary View Post

      Here's an alternative thought:

      Let's say you went to a computer store looking for help with a computer problem or wanting to buy a computer. You have a want and/or a need and money to pay for a solution.

      What if the salesperson gives you a lot of details, tells you how the new computer will really help you out in a non-promotional way and then at the end says, I'll be back in 3 weeks to let you buy your computer or solution.

      How many people would wait for 3 weeks (or several email issues) to buy their want or need? Or would they go elsewhere so they could buy something today?

      There is something to be said for building a relationship but if said relationship is costing you sales, it turns into a win-lose instead of a win-win.

      Thoughts?

      Mark
      I posted about this almost a year ago to the day. However, I was referring to immediately offering a low dollar tripwire.

      http://www.warriorforum.com/main-int...l#post10672818

      After getting an opt-in you should offer a trip wire (low cost / irresistible offer...impulse buy) to try and convert subscriber to buyer. In IM/MMO, most will price their trip wire at like $7. Also, you want the trip wire to be closely related to the opt-in freebie.

      For the most part, a person is most likely to take you up on an offer right after a previous offer...upsell. If they take the trip wire, then present them with another offer. Keep doing this until they decline an offer.

      Getting some to take you up on the trip wire is key. A paying customer is something like 10X more likely to buy from you than a subscriber that has never purchased anything. Also at the point of sale, endorphins kick in and they feel good about their purchase, so you want to hit them with an upsell.
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      • Profile picture of the author Neal01
        I agree Diablo,

        A buyer will continue to buy again and again, it's also a great way to separate buyer leads and non-buyer leads.

        $7 is a great place to start buy depending on the o.t.o you may be able to sell it for $17 or even $27 so I would always split test for best results.
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    • Profile picture of the author Neal01
      Hi Mark,

      If someone told me I had to wait 3 weeks for something I want now then yes it will hurt the relationship but this does not have to be the case, but why would anyone wait 3 weeks to follow up with a hot lead?

      If building relations is getting in the way of sales then you would have to look at that but before you can look at sales, you have to focus on building relations.

      There are always going to be a small portion of people out there that will just come in and buy but that would never be enough to make a great living online, it really depends on your focus.

      If you only want sales, then go for that but if you want repeat sales, you need to focus on building relations.

      Who would you buy from, a random stranger who is showing you exactly what you want and show you how to use it or someone who has educated through the process.

      Although both are doing the same thing, I would always go with the second because I would feel more confident that I could get assistance with any help I need. If someone is only focused towards making the sale and not helping then I would not have any confidence they would be interested in the after sales help which most people need.

      It really depends what your focus is but I think you would get more sales the more help you give. This method has also been proven to be very effective.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Neal01 View Post

        Who would you buy from, a random stranger who is showing you exactly what you want and show you how to use it or someone who has educated through the process.
        There's an old axiom in sales - don't stop the customer from buying just because you aren't done selling.

        In your case, it sounds more like stopping people from buying because you aren't done showing off yet.

        You can still build relationships while still making sales along the way.

        You simply make it clear that you do have something to sell, and offer people a chance to 'cut the line' and go straight to the offer. A proper offer should offer the hyper-responsive enough education to pull the trigger.

        In the meantime, you keep offering those who have not bought yet that additional education, while leaving the door open for them in case they are ready.

        One of the dangers of going the "deliver value without selling" route is that it trains subscribers to expect continued value without a sales offer. Then, when you do ask them to buy something, they feel betrayed. They reject your sales offer and often tune you out or unsubscribe. "I thought you were my friend trying to help me, and it turns out you're just another damn marketer."

        Not particularly logical or even rational, but there are enough sad stories right here on this little corner of the net to show it's true.
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      • Profile picture of the author Mark Singletary
        I agree with treating subscribers/prospects right, building relationships, etc. I'm not a shove it down their throat kind of marketer.

        But we've always got to remember why we are creating the relationships - it's not to be buddies. Hopefully, we are offering and providing something of true value that can really help our prospect in some way and in exchange they click a link, make a purchase, sign up or do something else so that we can feed our families/build our business.

        The key is when do you give them the chance to do that? How long do you wait? How much of a relationship do you need in place before you tell them you have something that might help them?

        In some cases, a "relationship" already exists even though the prospect isn't on a list yet.

        For example, a review/recommendation from a trusted friend would put someone in a good light, perhaps, and the prospect is chomping at the bit to get in on the action. But then they have to wait.

        Or perhaps someone already reads the vendor's blog, bought products in the past, follows their Twitter or FB activity, etc. They are ready to go when they sign up for the list.

        Originally Posted by Neal01 View Post


        If someone told me I had to wait 3 weeks for something I want now then yes it will hurt the relationship but this does not have to be the case, but why would anyone wait 3 weeks to follow up with a hot lead?
        Isn't that what you are saying by saying to wait to promote?

        There are always going to be a small portion of people out there that will just come in and buy but that would never be enough to make a great living online, it really depends on your focus.
        I'm curious, do you not have any sales letters available to the public? Does everyone have to go through your funnel?

        If you only want sales, then go for that but if you want repeat sales, you need to focus on building relations.
        I think once a person has bought a product, the repeat sales come not from any relationship done in the list building process but by providing what is promised in the product and making sure that it meets the needs/wants of the customer.

        Who would you buy from, a random stranger who is showing you exactly what you want and show you how to use it or someone who has educated through the process.
        It depends on what my need or want is and how effective the random stranger is in describing how what they are offering meets my needs.

        Although both are doing the same thing, I would always go with the second because I would feel more confident that I could get assistance with any help I need. If someone is only focused towards making the sale and not helping then I would not have any confidence they would be interested in the after sales help which most people need.
        All else being equal, I agree. But I need to eat tonight, not after some more warming up. Build up my confidence in you but let me start today if I need to.

        Mark
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        • Profile picture of the author discrat
          Originally Posted by Mark Singletary View Post

          I agree with treating subscribers/prospects right, building relationships, etc. I'm not a shove it down their throat kind of marketer.

          But we've always got to remember why we are creating the relationships - it's not to be buddies. Hopefully, we are offering and providing something of true value that can really help our prospect in some way and in exchange they click a link, make a purchase, sign up or do something else so that we can feed our families/build our business.
          I always wondered what people meant by that... "true value" ?? People tend to throw this this term or phrase around without really thinking about the connotations of what it means.

          What it "True Value"??
          Is it "perceived value " ??

          Are they one of the same ? And how the hell do you measure it ??


          In other wards is "true Value" defined as only when a Customers actually puts the system or process in Action and makes a ROI from it ?? Mind you, the ROI does not necessarily just equate to Monetary terms. It can mean other things.

          Or is "True Value" actually "perceived value" where the Customer feels they got their Money worth even if they did not see any kind of real or significant Return from it ??

          Me ?? I think "true Value" is when a Customer buys your product and while sitting in bed at night mumbles to himself. " gee I'm glad I bought that Product , it was really, really worth it"

          So I believe "True Value" can be measured as not just helping someone attain a particular goal or a particular ROI it can also be defined as giving people peace of mind, satisfaction, fulfillment . etc..etc..
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    • Profile picture of the author discrat
      Originally Posted by Mark Singletary View Post

      Here's an alternative thought:

      Let's say you went to a computer store looking for help with a computer problem or wanting to buy a computer. You have a want and/or a need and money to pay for a solution.

      What if the salesperson gives you a lot of details, tells you how the new computer will really help you out in a non-promotional way and then at the end says, I'll be back in 3 weeks to let you buy your computer or solution.

      How many people would wait for 3 weeks (or several email issues) to buy their want or need? Or would they go elsewhere so they could buy something today?

      There is something to be said for building a relationship but if said relationship is costing you sales, it turns into a win-lose instead of a win-win.

      This idea came from Terry Dean in an email the last day or so.

      Thoughts?

      Mark
      ^^^ this

      It's crazy how people become so "scared" to start selling and selling right off. If you have a proper introduction there is no need to wait. Thanks, Mark. Spot on as usual
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Mark Singletary View Post

      Here's an alternative thought:

      Let's say you went to a computer store looking for help with a computer problem or wanting to buy a computer. You have a want and/or a need and money to pay for a solution.

      What if the salesperson gives you a lot of details, tells you how the new computer will really help you out in a non-promotional way and then at the end says, I'll be back in 3 weeks to let you buy your computer or solution.

      How many people would wait for 3 weeks (or several email issues) to buy their want or need? Or would they go elsewhere so they could buy something today?

      There is something to be said for building a relationship but if said relationship is costing you sales, it turns into a win-lose instead of a win-win.

      This idea came from Terry Dean in an email the last day or so.

      Thoughts?

      Mark


      Exactly.

      In another forum thread someone was so fixated on generating leads for a weight loss product/service and didn't even have a Buy Now option. They assumed the only way anyone would buy is from a sales pitch on a phone. So, he only tried to capture phone numbers on a pathetic webpage.

      My point is, sometimes people are ready to buy now.
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    • Profile picture of the author ryanbiddulph
      Thanks Mark Excellent point.

      If what you sell offers a specific solution to some pressing problem people will want to buy it immediately. Besides, it's only money people are handing over. Not their left arm.

      Ryan
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  • Profile picture of the author ryanbiddulph
    Good tips Neal.

    Building that list is huge; one of my big mistakes online is not building a list from day #1. I did grow a list into the thousands a number of years ago but only got serious about list-building recently.

    I'd add that targeting your list subscribers is key too. Boost your conversions by hanging where your customers hang.

    Bonus note; unearth sneaking money-related limiting beliefs by diving deep into personal development. This helps you to be and act abundantly, further helping you make money online.

    Ryan
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  • Profile picture of the author mdallen
    The two things to focus on? Find a "tribe" and provide them lots of value frequently. This simple formula will always make you money
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  • Profile picture of the author Edwin Torres
    Good reminders. My problem is having TOO many ideas and wanting to test too many things with my list. As a result, I've gone away slightly to what they opted in for (ie. instead of sending them traffic tips... I've sent too many MMO-style offers) and my response has gone down.
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  • Profile picture of the author Brent Stangel
    avoid the temptation of trying to make the sale straight away, people hate that.
    Yeah, let your competition have it. That's providing value, right?

    Everything I do is designed to drive people down a very specific path with a buy button at the end. In most cases, a successful goal completion takes about 37 seconds.

    Optin - Download - Click my affiliate link.
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  • Profile picture of the author sunoy14
    I used to follow the op strategy. But after reading the comments, I realize there are some limitations in it.

    Yes, sometimes a person might just be ready for purchasing. And without a buy link, he will just go to the competitor.

    Also it is true that in the op strategy, there is a risk of training customers to expect free services without ever purchasing.

    But our main motive is to sell. So what could be the solution? Maybe keep providing value added service (relevant posts, etc) with a buy link in each of them?

    And what could we do to minimize the "aaaarghh. Another sale" effect on customers?
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  • Profile picture of the author Doan Chi Tin
    The answer is simple:

    1. Don't try to sell or lying people.... Focus on value (I mean value content).
    2. Driving traffic like a hustler.
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  • Profile picture of the author jords16
    a reason why people cannot make
    Money online even if they are in the right
    Method of doing it because of the losing of focus and consitency.

    A lot of peope want to make money online and decide to take action but after a week they loss consitency.

    If you want to make money online you should be consitent with your actions, and do not jump to new things unless you take actions for 2 months of your current one.

    I hardly believed that whatever your niche is or method of making money online as long as you are consintent with it you will be good.

    I hope this will help for newbies that are stuggling to make thier first IM $
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  • Profile picture of the author Kes Writes
    What if you're selling recurring services? How about providing quality services to your customers?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Kes Writes View Post

      What if you're selling recurring services? How about providing quality services to your customers?
      This raises a useful point.

      A long term, successful business (most of them, anyway) rely on two things: finding customers and keeping customers. A recurring service business is the prime example.

      At this stage of the game, providing quality services to your customers isn't an option, it's the baseline. You can do all the relationship building you want, but if your customers can't rely on you to provide what you promised when you promised it, you're SOL.

      Not only that, there are stats out there that say a satisfied customer will tell a dozen people about their experience, while a dissatisfied customer will tell a few hundred.
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  • Profile picture of the author DABK
    In this thread, and in general, people get tripped up by the word value. I mean, the definition of it.

    Extreme case, it's raining and water's dripping in my living room. Greatest value to me: stop the goddamn dripping right now in such a way that's it's gone for good.

    Another example: I am looking to buy a house and need a mortgage. I plan to do that in 3 to 6 months. Great value to me: a little book that points out some of the pitfalls I must avoid and describes the mortgage-getting process to me.

    Another example: I am looking to buy a house, I want to be moved in within 30 to 60 days. Great value to me: you get me a loan at a rate I like with closing costs I like. I don't care to learn about buying down the rate or how some loan officers fudge the estimates and, once they get you, switch to higher numbers, or how the FHA came into being or any such stuff.

    The point, value is subjective and changing, in this case, depending where in the buying process someone is.

    If you're smart, you set up your funnels to sell to those who're ready to buy now and get the ones who're going to be buying soon to come back.

    Smart can be as simple as some people have said, get them to buy something small now.

    To go with the mortgage-searcher. If I plan to buy a house in 6 months, I could be persuaded to pay you $1 or $5 for a report that describes the process, last changes in the industry, and how such things will affect me. And, I will accept, after the purchase, some free information about various mortgage products or definitions, or news. And, if you seem credible I'll give you, your rates and closing costs serious considerations 3 or 4 months down the road.

    If I'm 2 months from when I want to buy, I'll be even more willing to part with a couple of dollars to acquire information that will give me peace of mind.

    However, if I'm looking for someone to clean my gutters, there's not much you can do ahead of time except get your name in front of my eyes so, when I look for your service and see your name, I'll think: This company's been around for a long time. They must be better than the others. (Which, of course, you'll make sure is borne by the reviews I can find online.)

    The confusion as to the word value seems to come in due to people treating the buying process as one block/activity not as stages/continuum and having no idea as to the length of the buying process.

    So, when giving advice, define precisely.
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  • Profile picture of the author fratt55
    hey there

    pay traffic/ free traffic and some authority backlinks are what you need a lot of to make good money online
    ok
    talk soon
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  • Profile picture of the author celente
    great post,

    list building is single handed one of teh best way I have done well online.

    Paid marketing is good too, but already always remember always send your traffic to a squeeze page first the lead matter. Leads first, help them and then make money with them after you give them crazy good content.
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