Rewrite Content Before or After Publishing?

11 replies
I've got access to some very good PLR review sites. They come with 20+ articles each.

After a few steps, I click go and the website is live. Problem it's ALL duplicate content obviously and as I want to use SEO to drive traffic, that is a problem.

I want to rewrite the articles and reviews to make them more unique as I don't know exactly how many people will publish them but my guess is that it's 100s.

If I rewrite the material before, the time spent on doing that the site is not live. If I rewrite after, when the SE bots take their first peak the site is basically a duplicate SITE since both the contents and layout are the same as lot out there.

What would you chose to do? Modify the site before publishing, or publish and modify progressively while the site is live?

Thanks
#content #publishing #rewrite
  • Profile picture of the author Kevin AKA Hubcap
    I haven't used much PLR so take this with a grain of salt.

    I'd rewrite the articles but there's no reason to wait until each article is finished to put up on the site. To get started, rewrite 5 articles and post them. As you finish each additional article post it.

    problem solved (hopefully)

    Kevin
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    • Profile picture of the author Jay Rhome
      Yep I though about that one too

      I wonder if SE keep the site down as a duplicate site if that's what the bots saw on the first passes, or if they adjust later.
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      • Profile picture of the author Seattle Mike
        rewrite them before the bot sees them. They might not be back for a long time if they see just another duplicate site. The googbot is like an addict searching for never seen before data. Give em something to gobble up. Heck they even find my hidden ebooks with no links to them quicker than I can.
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  • Profile picture of the author SMP
    I agree with Kevin - rewrite a couple, get the site live and rewrite the rest of them a couple at a time.

    Either way, I would always try to rewrite them to put your own stamp on them and make them unique. Don't turn it into an excuse not to get the site live, though.

    Steve.
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  • Profile picture of the author Zeus66
    Jay,

    Duplicate content refers to having the same content on your own site more than once. There's no penalty with having the same content on your site that other sites have. I have sites with PLR articles on them and they all got indexed by Google just fine.

    However, if you do rewrite them first, I would do some keyword research first and find the closest keyword to the topic of each article. Then do the rewrite with that topic as the primary phrase you focus on. Then you'll have not only a unique piece of content, but one that is built around a keyword that actually can bring you some good traffic.

    Then it's just a matter of getting backlinks. Be sure to use the keyword of that article as the backlink anchor text and you''ll be golden. You might want to figure out which of your new PLR sites is the one with the best keywords (low competition, high search volumes) and start there. The success you see from that one will inspire you to keep on truckin'.

    Good luck!
    John
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  • Profile picture of the author MikeGriffith
    Do your keyword research first and if you're going to depend on Google for a major portion of your traffic, make sure you can rank for your keyword. Rewrite your articles before you publish them to assure your content is unique.
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  • Profile picture of the author DavidJohnny
    Here's how I would do it. Say you have 20 PLR articles on ten different niches.

    1 - Find your affiliate products (or whatever) for all ten niches.
    2 - Do your keyword research on all ten.
    (You need your products and keywords before you can re-write or get domains.)
    3 - Get all ten domains.
    4 - Rewrite the article for your best keyword on domain 1 and post it.
    5 - Follow this with one article on the other 9 domaines.
    6 - Do the same with articel two for each domain.
    7 - Repeat until complete.

    This way your domains are all growing slowly.

    Obviously you will need to do marketing for these also, but this is how I would do the re-writing and site building.

    Good luck!
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  • Profile picture of the author Jay Rhome
    Thanks for the tips guys.

    What I didn't make clear is that what I was talking about is a 90% ready PLR webSITE with 20 pre-written articles. So way too much of the whole site would be identical to many other such sites.

    I do rewrite with specific keywords in mind. I'm almost anal about it at this point. Budget is tight right now or I'd use a few of the very good rewritting services right here on the WF like the one by Hemux, and humanrewritter.com

    As for growing the domain slowly, I saw a video by Google stating than unless it's 1000s of pages at once it doesn't matter. Think about it: why would they want to penalize a site that starts big in content? Most websites done for insurance agents, doctors, dentists, etc, come right off the box filled with lots of content.

    It's different for building backlinks but when it comes to posting content on your own site, you can go big at once from the get go.

    "rewrite them before the bot sees them. They might not be back for a long time if they see just another duplicate site."

    I think you're right!
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  • Profile picture of the author LegitBlogger
    While duplicate content isn't a penalty, it can leave
    your site forgotten in what many call the "supplemental
    index hell".

    So, I will go with rewriting the articles. But you don't
    have to rewrite them all. Like many have advised here,
    first start with keyword research. Find other related
    keywords that don't have too many competing sites
    but have good search counts, then use these keywords
    for the articles. Then rewrite the first paragraph of
    each article, the middle paragraph and/or the
    concluding paragraph - just to ensure you get at
    least 30% uniqueness. Afterward, get lots of good
    backlinks to the articles using the keywords in the
    anchor texts.

    Do the above and you are sure of getting the best
    from those PLRs.
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  • Profile picture of the author Neil Kieren
    I agree on rewriting them before the bots sees them.
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  • Profile picture of the author xtramoney11
    Yah ! it's always better to rewrite content before or after publishing it. I like your idea.
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