Paying attention to what they do, not what they say... I'm just sayin.
Paying attention to what people do and copying their models is often more effective than what's inside their products. If a marketer truly spills the beans in their products about what makes them the most money, then it's a great product though. Unfortunately marketers who churn out maj launch after maj launch can't possibly be telling you their most profitable strategy or top 5 most profitable strategies every time.
For these major launch marketers, the money seems to really be in JVs. They all promote for eachother over and over. That might make some people sick, but it's actually a really profitable strategy. I'm not saying it's a bad way to be. I'm just saying this is what's making piles of cash for marketers.
These marketers are in high dollar masterminds together where they're pretty much obligated to promo for each other launch after launch. You have to be making a certain amount of money each year to get in these circles. Some promotion circles are created freely amongst 5 or 10 marketers on the same level.
The biggest list builders, call center number sucking, frontend selling, addon product selling, subscription creating, and backend money makers are likely due to the enormous amount of traffic they send eachother.
Very few top marketers are 100% self-sufficient, though there are a few. They teach you to be self-sufficient in their products, when really their biggest money probably comes from JVs.
Some marketers can send 10,000 clicks in an email. Think about what that would cost with AdWords.
Though, there are some marketers out there who build their business with the tune of spending thousands of bucks per day on AdWords and not doing JVs. But very few high rollers are actually self sufficient like this.
It's more educational to pay attention to what these people are doing and analyzing their processes, then basically ethically swiping what they're doing and structuring your online business the same way... the way that makes the most money.
...I'm just sayin.
Happy Cool Hand Luke?