Marketing Plan (Template) For a Website

[kflanagan28]

This may seem like an unusual request but I am wondering can anyone recommend a marketing template or how they structure a marketing plan for a new website / web business.

I have a set plan when it comes to setting up sites as they are usually built for organic traffic.

But I am looking to create a more service orientated site that cannot just rely on organic traffic, so I want to write a proper marketing plan.

I am just interested if anyone has recommendations on how they would do this. For a service orientated site.

[MarkR]

I'm not clear on why you think a marketing plan for a services-oriented site would be any different than a product-oriented site.

If you can explain your thoughts, maybe we can help.

[selma]

Not meaning to hijack or anything... but do you all write Business plans for your websites??

[angela99]

A marketing plan is part of an overall business plan.

Your business plan needs to spell out:

* How you'll make money

* What you'll do to make the money

* Capital you have to invest

* Competition

* When you think you'll start seeing a profit...

Etc, etc...

I assume that creating the site is part of your overall business plan for selling your services (or someone else's).

So, once you know the basics of your business plan, you'll know how much you have to spend on marketing in general, and marketing the website in particular.

Ideally, you'd set up the site AFTER you created the business and marketing plans, because the site would be created as a result of those plans, to achieve something specific.

Start by working out how much you have to spend on marketing -- you can't create a plan until you know the budget.

Once you know the budget, post again, asking for suggestions on how to spend your marketing dollars...

Hope this helps. :-)

[Richnana]

I am going to post a Marketing Plan that I found by accident. I will delete all references to the page. but when one is wondering why they are NOT making enough money, this plan would cause one to pause and ASK Am I doing enough???
Geez . . . .

What Are Your thoughts on This Plan?



This is NOT for the faint of heart.

.

…..Package Details:

<B>

• You choose two (2) of the following:

• Twitter® account creation/monthly management (sample coming soon)
• FaceBook® account creation/monthly management (sample coming soon)
• Blogger account creation/monthly management (sample coming soon)
• LinkedIn account creation/monthly management (sample coming soon)

• 6 original, professionally written articles per month (based on your website content).
• 100 submissions of all 6 articles to the world’s top 100 article submission hubs per month.
• 4 original, professionally written press releases per month (based on your website content).
• 40 submissions of all 4 press releases to the world’s top 40 press release submission hubs per month.
• 3 professionally created “HubPages” (Click Here to see a sample)
• 3 professionally created “Squidoo Lenses” (Click Here to see a sample)
• 1 custom video creation 2-4 minutes long (Click Here to see sample 1/sample 2).
• 8 video submissions per month to 20 video submission hubs.
• 10,500 YouTube video views per month.
• 10,500 MetaCafe video views per month.
• Email campaign to 150,000 targeted recipients per month. (All recipients are “triple opt in” leads and we guarantee at least a 3% “Click Through” rate on every campaign!)
• 100 social bookmarks per month.
• 600 directory submissions per month.

.</B>

BONUS:

• 75,000 unique “Web Matrix” visitors per month (helps to improve your ranking in Google, Yahoo, etc.).
• 75,000 unique “Alexa” visitors (helps to improve your ranking on Alexa.com)
• Free access to ClassifiedAdMasters.com and InternetBeginnersBootCamp.com.
• Free LIVE webinar training each week and access to our “Member’s Only” forum.
• Free web hosting account.

.Price:One time set up fee: $249
Monthly fee: $1,497.

===============

Package Two
.
speaks for itself… Don’t even think about this package unless you have a proper staff in place and a very large server!
.

Package Details:Twitter® account creation/monthly management (sample coming soon)

• FaceBook® account creation/monthly management (sample coming soon)
• Blogger account creation/monthly management (sample coming soon)
• LinkedIn account creation/monthly management (sample coming soon)
• Complete custom keyword analysis for maximum SEO presence.
• Complete Competitor analysis and strategy to beat them.
• On-Page SEO: We will analyze your web site for optimum SEO performance.
• Keyword position monitoring with weekly reports. Watch as we move your page rank up each week!
• Blog Commenting: 500 comments across 250 blogs.
• WordPress theme template creation and submission to 32 WordPress template submission hubs with your web site URL embedded into the footer as the “author”/”creator”.
• 50 .edu and .gov backlinks
• 30 forum marketing signatures
• RSS feeds to 100 submission hubs.
• 8 original, professionally written articles per month (based on your website content).
• 600 submissions of 2 articles and 100 submissions of the other 6 articles to the world’s top 600 /100 article submission hubs per month.
• 5 original, professionally written press releases per month (based on your website content).
• 40 submissions of all 5 press releases to the world’s top 40 press release submission hubs per month.
• 5 professionally created “HubPages” (Click Here to see a sample)
• 5 professionally created “Squidoo Lenses” (Click Here to see a sample)
• 1 custom video creation 2-4 minutes long (Click Here to see sample 1/sample 2).
• 8 video submissions per month to 20 video submission hubs.
• 15,000 YouTube video views per month.
• 15,000 MetaCafe video views per month.
• Email campaign to 200,000 targeted recipients per month. (All recipients are “triple opt in” leads and we guarantee at least a 3% “Click Through” rate on every campaign!)
• 125 social bookmarks per month.
• 1,200 directory submissions per month.

.

BONUS:

• 100,000 unique “Web Matrix” visitors per month (helps to improve your ranking in Google, Yahoo, etc.).
• 100,000 unique “Alexa” visitors (helps to improve your ranking on Alexa.com)
• Free access to ClassifiedAdMasters.com and InternetBeginnersBootCamp.com.
• Free LIVE webinar training each week and access to our “Member’s Only” forum.
• Free web hosting account.

.Price:One time set up fee: $349
Monthly fee: $2,497

[MarkR]

Selma,

Yes, I do marketing plans for all my money sites. They are not as elaborate or time intensive as richnana's examples though. Maybe that's why I'm broke! They usually involve combinations of organic SEO, Blogs, Squidoo lenses, article marketing, RSS feeds, social bookmarking, video marketing, Vlogs, and Twitter. It really gets down to the product and whether it works better in a text or video medium.

Many are linked to each other and nearly all drive traffic/linked to the main money site.

[selma]

Good to know, I guess I will start by writing business plan

[achivement84]

Hello,

Before i got those 7 steps from a website marketing plan site, personally i found them usefull , they were as follow:-

1. Begin with the end in mind - create a vision what you want your
web site to accomplish. Define a vision statement i.e. “I will
develop a highly profitable web site within 6 months”.

2. Set doable goals - depending on your product or service,
write down one or a set of goals you BELIEVE you can accomplish
i.e. “I will turn a profit of $500/month at the end of 6
months”.

3. Choose a few marketing strategies - based on your research,
pick a few strategies to begin with that you know you can
accomplish. This could include optimizing your web site for the
search engines, placing an ad in an ezine, or writing an article
to submit to online publications.

4. Create a time line and set a deadline - create a horizontal
line on paper or on a white board (where you can easily view it
each day) and divide this line up into days, weeks or months (or
whatever duration you decide) of your marketing campaign. Then
mark the beginning and ending dates of your campaign, plus what
type of marketing method you are using.

5. Track your results - if you are running an ad either on the
Internet or offline, track its effectiveness. Use ad tracking
software to track all the links you place online.

6. Calculate your return on investment (ROI). - don't just blindly
throw money into an ad and hope for the best. Keep track of how
much money you initially invested in the ad and what profit you
made in return. i.e. if you received $7 back in profit for every
dollar you invested in your pay per click strategy, then you are
running a very successful marketing campaign.

7. Constantly evaluate your results - after each marketing
campaign, evaluate which strategies worked best and which ones
did not. Repeat those marketing strategies that are profitable
to get maximum results from them. Throw out or refine the ones
that did not work well and try some different ones.


Regards...

[Tam Chancellor]

Marketing plan is very important and really helps to keep you focus and on track...especially if you create a marketing calendar. Here's a link to a 60 minute marketing guide on the SCORE website: marketing plan

This website is a great resource for business information, planning and development.

Tam