5 main sources of traffic (evergreen)
Once you have a little traffic on your site, it's worth looking at where it comes from. By analyzing the information obtained, you will be able to measure your notoriety and the effectiveness of some of your web marketing campaigns. It will also give you leads to find out what action levers are available to you to further increase your traffic .
Different traffic sources for a website
There are 5 main sources of traffic to a website:
Direct traffic
Organic traffic
Social trafficking
Referral traffic
The Email traffic.
You're well advanced, are not you? Patience, I will explain point by point what each of these terminologies designates, and what to do when one of these traffics is weak.
Direct traffic
Direct traffic indicates visitors who have accessed your site directly , typing your URL in the navigation bar or using a bookmark . These visitors are Internet users who already know you and who appreciate you, since they decided spontaneously to go to your site ... and have even added to their list of favorite sites.
A high rate of direct traffic is therefore very good sign: it proves that you begin to have a certain notoriety and that you manage to retain your readers. Conversely, a low direct traffic rate suggests that you are not yet recognized as an expert in your field and that you struggle to appeal to your audience. To remedy this, you will need to work both your web presence and the quality of your content.
Organic traffic
Organic traffic refers to traffic from search engines (whether Google or not). It can be natural or for a fee:
Natural organic traffic consists of visitors who have done a search on the web and have clicked on your site
Same principle for organic pay traffic, except that visitors clicked on a promotional link referring to your site.
Let's move on to serious things: a high organic traffic rate means that you are well referenced in the search engines and that you are attractive (the user preferred clicking on your site rather than on your competitors). If your organic traffic rate is low, you should therefore review or amplify your web referencing strategy. And possibly rework the title and description of your site to make them more explicit and incentive.
Regarding the rate of paying organic traffic, it is a good indicator of the effectiveness of your display campaigns. The higher it is, the more it means that your campaigns work ... and vice-versa of course. To make it progress, only one solution: do tests to see which pubs work best with your targets.
Social traffic
As the name suggests, it's the traffic you get through social networks: Facebook, Twitter, and so on. When it represents a large part of your overall traffic, you can conclude that your presence on social networks is bearing fruit! Low social traffic is often explained by a limited presence on social networks (you are only on few of them, post little, have failed to constitute a true community around your company ... ). By being more active, your social traffic should quickly increase!
The referral traffic
Visitors referred to your site through links on other sites constitute your referral traffic. Double good news, a high referral traffic shows that you have many backlinks (links pointing to your website, very useful for SEO) and that other sites have found useful to recommend you. If you are not in this situation, you should perhaps consider working your linkbuilding ... and still, the quality of your content.
The Email traffic
Last source of traffic not to be neglected: the e-mailing campaigns that refer to your site. Each time one of your customers clicks on one of your newsletters or on a mail marketing that you send to him, your mail traffic increases.
There are many reasons why your emailing campaigns generate little traffic: they can arrive in SPAMS, they can not be displayed properly in the email browser of your recipients, they do not contain messages that are sufficiently relevant ... A diagnostic May be necessary to see more clearly.
Different traffic sources for a website
There are 5 main sources of traffic to a website:
Direct traffic
Organic traffic
Social trafficking
Referral traffic
The Email traffic.
You're well advanced, are not you? Patience, I will explain point by point what each of these terminologies designates, and what to do when one of these traffics is weak.
Direct traffic
Direct traffic indicates visitors who have accessed your site directly , typing your URL in the navigation bar or using a bookmark . These visitors are Internet users who already know you and who appreciate you, since they decided spontaneously to go to your site ... and have even added to their list of favorite sites.
A high rate of direct traffic is therefore very good sign: it proves that you begin to have a certain notoriety and that you manage to retain your readers. Conversely, a low direct traffic rate suggests that you are not yet recognized as an expert in your field and that you struggle to appeal to your audience. To remedy this, you will need to work both your web presence and the quality of your content.
Organic traffic
Organic traffic refers to traffic from search engines (whether Google or not). It can be natural or for a fee:
Natural organic traffic consists of visitors who have done a search on the web and have clicked on your site
Same principle for organic pay traffic, except that visitors clicked on a promotional link referring to your site.
Let's move on to serious things: a high organic traffic rate means that you are well referenced in the search engines and that you are attractive (the user preferred clicking on your site rather than on your competitors). If your organic traffic rate is low, you should therefore review or amplify your web referencing strategy. And possibly rework the title and description of your site to make them more explicit and incentive.
Regarding the rate of paying organic traffic, it is a good indicator of the effectiveness of your display campaigns. The higher it is, the more it means that your campaigns work ... and vice-versa of course. To make it progress, only one solution: do tests to see which pubs work best with your targets.
Social traffic
As the name suggests, it's the traffic you get through social networks: Facebook, Twitter, and so on. When it represents a large part of your overall traffic, you can conclude that your presence on social networks is bearing fruit! Low social traffic is often explained by a limited presence on social networks (you are only on few of them, post little, have failed to constitute a true community around your company ... ). By being more active, your social traffic should quickly increase!
The referral traffic
Visitors referred to your site through links on other sites constitute your referral traffic. Double good news, a high referral traffic shows that you have many backlinks (links pointing to your website, very useful for SEO) and that other sites have found useful to recommend you. If you are not in this situation, you should perhaps consider working your linkbuilding ... and still, the quality of your content.
The Email traffic
Last source of traffic not to be neglected: the e-mailing campaigns that refer to your site. Each time one of your customers clicks on one of your newsletters or on a mail marketing that you send to him, your mail traffic increases.
There are many reasons why your emailing campaigns generate little traffic: they can arrive in SPAMS, they can not be displayed properly in the email browser of your recipients, they do not contain messages that are sufficiently relevant ... A diagnostic May be necessary to see more clearly.
Sic transit gloria mundi
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