Need some advice about Ebook.

I think you should not hire a marketing company because of 2 main reason:

- The service cost may high so you are hard to have good return of investment.

- You write an ebook about Instagram Marketing, right? So why don't you advertise on Instagram by yourself (I mean buy some shoutout or run some ads if you can)?

You can chop up the marketing aspect and hire outsourced specialists

Considering there are other players out there selling the exact same stuff as you, you can reverse engineer what they are doing.

Saves time and effort.

Also, it puts in a position of competitive advantage because you can improve on what they did right and avoid their mistakes.

Don't hate me...but I trust your ebook has better grammar and spelling than this post.

3 grammatical errors?

there instead of their.
apposed instead of opposed
in depth instead of in-depth

You can make grammatical errors in your marketing but NOT in your ebook.

Your best route is

1. Buy a domain and cheap hosting
2. Subscribe to an auto-responder [free one for now]
3. Install wordpress on the site
4. Put part of [extracts or juicy bits] from the ebook on the site
5. Get people to sign up to get a bit more
6. Create a short email campaign to engage your subscribers.
7. Sell the full book after say 3 emails sent.

Not too difficult

Now market the book using instagram [or on here]

Contrary to your ebook, you can market it using youtube for free. Hope it helps. Good luck.

Thanks for all the tips.

@helisell----I suck at writing that's why the writing is being outsourced to a ghost writer!

To outsource the marketing of your eBook, you're going to have to make more money selling your eBook than you spend for the marketing. Thus, keeping the marketing expenses low should be your initial goal. If you're able to make a profit, you can increase your budget to scale your marketing.

Personally, I would be thinking about products 2, 3 4, etc because it's going to be very tough to outsource the marketing of one eBook, in my opinion.

iblackbook,

I would suggest you begin by marketing on Instagram only. To do that, you can set up a simple, one focus-one product WordPress website. There are simple and efficient plug-ins that you can use in order to sell and deliver your product to purchasers. Since your ebook is all about how to grow a following on IG and includes topics about marketing - you should have no trouble selling to this audience. IG users are your targeted prospects. If it goes well, you can then branch out to wider circles of social media. If you can't sell much to IG users, expanding to other venues probably won't help at all.

A simple WP site will get you up and running quickly. There are many, many good free themes that will showcase your ebook.

Personally, I wouldn't hire a marketing firm since your book is all about IG and how to market - use your own knowledge.

The very best to you,

Steve

Focus on a few important pieces:

1. Create a landing page and sales page, landing page is to capture traffic and place them into a sales funnel ultimately leading to sales page which contains your offer surrounded by strong elements such as headline, testimonials, product mix, guarantee, etc... You can outsource this, but expect to pay thousands of dollars as the content for these pages is copywriting and will ultimately make the difference in how your traffic converts. A better approach would be to develop the initial content yourself (after studying some copywriters) and then have a pro review it for you which often costs less than outsourcing from scratch

2. Choose payment process (Paypal, Clickbank, 2CO, Stripe, etc...) and ideally a front end shopping cart/affiliate management solution - Clickbank builds this into their payment system, Ejunkie is another good one

3. Decide on path to generate traffic - choices are: Content/Social, Paid Ads, Partners/Affiliates. If you have marketing $$ then focus on ads - it will take some spend to split test and get the combination of ad + landing page + offer optimized, but is the fastest path to building traffic and results. Alternatively, you can go all-out, massive content assuming you can connect and engage on one platform or another (YouTube, Facebook, Insta, Snapchat, etc..)

#1 I would do yourself and then outsource review/improvement
#2 you can do yourself
#3 Needs to start with you and then you could outsource depending on the method chosen (Ex Facebook Ads manager, Affiliate Broker, etc...)

Jeff

There' are a few very successful linkedin and Pinterest book marketers on Twitter

You might want to consider reverse engineer what they are doing since you're both hitting the same target market: marketers looking for step by step info on how to use certain social platforms for marketing