The product is in the health niche. I'll be getting traffic mainly from Facebook and Pinterest, no SEO involved.
So my question is, what should my goal be with content?
Should I produce quality informational non-sales copy type content with banners and other calls to actions in the sidebar and at the ends of each articles
Should all my content be a sort of advertorial type sales article? Or a soft sell?
I'm finding it hard to decide, because I feel like informational content that doesn't merge into a pre-sell at the end might just get in the way of my landing page that I've created.
What should I do?