What kind of content should I produce?

by karmadog 11 replies
There's this one particular affiliate digital product I want to promote because I've had success direct linking to it before, so I want to build a site that is geared towards selling this product.

The product is in the health niche. I'll be getting traffic mainly from Facebook and Pinterest, no SEO involved.

So my question is, what should my goal be with content?

Should I produce quality informational non-sales copy type content with banners and other calls to actions in the sidebar and at the ends of each articles

Or

Should all my content be a sort of advertorial type sales article? Or a soft sell?


I'm finding it hard to decide, because I feel like informational content that doesn't merge into a pre-sell at the end might just get in the way of my landing page that I've created.

What should I do?
#main internet marketing discussion forum #content #kind #produce
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  • Profile picture of the author amuro
    In order to know the answer, you need to ask yourself these questions.

    1. Who is your target audience as in prospects and customers?

    2. Where do they hang out mostly?

    3. What are their common problems and desires?

    4. Based on this, how can I help them by delivering great value to them and making myself a massive income from there?


    For the first question, I do not know the answer. I am not an expert in health nor a great passionate lover of healthcare products even though I do have friends who do.

    This one you have to find out yourself.

    For the second question, you may head down to forums, Facebook and Meetup groups .

    Forums are sites like this whereby you can find them by simply typing Health Forums in Google.

    As for Facebook and Meetup, you can find relevant groups once you got a free account with them which is pretty self-explanatory.

    For the third question, you need to be IN the market to understand the market.

    Every group of people - formed for a common problem or passion - is considered as a market.

    When you joined a group, you may introduce and shared about yourself at the first meeting.

    But don't overdo it in the second and subsequent meetings.

    Because as much as you want to share and even ask questions, other people also want to do the same.

    And MOST group leaders - from my experience - will try to limit the self-sharing time so that everyone gets an equal chance to share.

    The final question is when you get to meet your group members regularly and now have a better understanding of their personalities and challenges they faced in life.

    And based on that, you will know what kind of content you could produce in order to attract them to be your prospects, subscribers and customers.

    Hope this helps.
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  • Profile picture of the author Swapnil Tiwari
    Always start with writing engaging content on your main keyword.
    If you want the site to be ranked by Google too, spammy articles with no real meaning will be an effort in vain.

    Keep your visitors engaged.
    It need not be an article demanding them to purchase the product. But something way more subtle, adding a hint of your product and enticing them to themselves click on the banner to go on and purchase it.
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  • Profile picture of the author Doan Chi Tin
    Don't be too strict man....

    All is depend on what you are selling, who is your customer and sometime you can change the way you promote to check your stats.

    No one but only you can check how it going.
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  • Profile picture of the author discrat
    I think going more towards a "softer sale" with amazing Content that is NOT advertorial Content by nature is your best bet.

    - Robert Andrew
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  • Profile picture of the author laurencewins
    I agree with Robert. People are sick of being "sold" by everyone they meet.
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  • Profile picture of the author Frank Donovan
    Originally Posted by karmadog View Post

    There's this one particular affiliate digital product I want to promote because I've had success direct linking to it before, so I want to build a site that is geared towards selling this product.

    The product is in the health niche. I'll be getting traffic mainly from Facebook and Pinterest, no SEO involved.

    So my question is, what should my goal be with content?
    You don't say where the product is currently listed. I assume that as you've had success by direct linking, it probably has its own sales page. Maybe on Clickbank? If so, there's no point in repeating the sales message - it might even prove counter productive.

    If you're intent on building a site, first research whether there are other similar products you could promote. If so, the focus of the site should be to create a list of prospects who'd be interested in the topic.

    Otherwise, a site geared to just one product sounds like overkill when the sales letter appears to be already doing its job.
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  • Profile picture of the author Steve B
    Originally Posted by karmadog View Post

    . . . what should my goal be with content?

    Don't over-complicate or over-think what you want to accomplish. The goal is to make as many sales as possible by serving your prospects with content that will motivate them to make a purchase. There are many ways that you can do that.

    Hopefully you've done a little research into this specific marketplace and understand the issues, problems, desires, wants, and questions that people in the niche have. Helping your prospects to overcome their issues and problems is the reason you're recommending that they buy your affiliate offer.

    So ask yourself the question: "How can I create some simple and targeted content that will assist and educate most in moving them toward buying the offer?" Put yourself in the prospect's shoes ... what would I like to know in order to feel good about making a purchase of this affiliate product? Here are a few suggestions ... there are many, many more things your content can cover:

    - Case studies showing before and after of people that used this (or similar) products
    - Health-related professionals that you can quote in order to educate about the common problems in the niche
    - The extent of the health problem showing that the prospect is not alone and needn't feel ashamed or guilty about it
    - A summary of the ways this purchase is going to benefit the buyer (go beyond what the sales page says if possible)
    - Paint a picture for the prospect of how he/she will feel and look as the product benefits are realized
    - Talk about other specific people that have benefited from their purchase (information can be gained from the seller)
    - Talk about all the alternative products and why the prospect should make this purchase over other products
    - Talk about the great guarantee and customer service the buyer will get from this vendor

    Yes, this is mildly pre-selling and leading the prospect down the path toward purchasing through your recommendation. Some of your content can be generic, but usually, the more specific you can be - the better!

    Yes, this is slightly more work that 95% of affiliates will devote to selling a product. But the dividends of going beyond what most others will do nearly always pays off handsomely. Get in touch with the product vendor. He will appreciate your personal interest in his product and will help to supply you with the additional information you need. Most likely he will have product information that is not always available to run-of-the-mill affiliates. Remember that you are working together as a team to maximize sales - the more interest and effort you put into "priming the pump" the more reward you will realize in the end.

    The very best to you,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author Edwin Torres
    Create content that solves problems your market has.
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  • Profile picture of the author yukon
    Originally Posted by karmadog View Post

    There's this one particular affiliate digital product I want to promote because I've had success direct linking to it before, so I want to build a site that is geared towards selling this product.

    The product is in the health niche. I'll be getting traffic mainly from Facebook and Pinterest, no SEO involved.

    So my question is, what should my goal be with content?

    Should I produce quality informational non-sales copy type content with banners and other calls to actions in the sidebar and at the ends of each articles

    Or

    Should all my content be a sort of advertorial type sales article? Or a soft sell?


    I'm finding it hard to decide, because I feel like informational content that doesn't merge into a pre-sell at the end might just get in the way of my landing page that I've created.

    What should I do?


    You've given yourself two options so do both as a split test.
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    Hi
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  • Profile picture of the author lukepedretti
    I would look at your top competitors or the industry leaders in your niche on FB and Instagram. Take note of the sort of content they are posting. Simply model after what the are doing. I've seen a lot of fitness people post great content, videos, tips, articles then every so often they through in an ad for a product. So I'd follow the biggest fitness pages and model there content.
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  • Profile picture of the author Paolo Rocchi
    The best way to promote any offer is to promote it to your list in the specific niche you are planning to exploit.

    Your list is your biggest asset because it's the direct channel of conversation with your crowd.

    Now if you don't have a list yet, what you want to be doing is to focus your effort to create one piece of content that will benefit your target market, a short report a video or something you feel comfortable putting together.

    As long as you really provide valuable content you have a great start in building trust with your crowd.

    Use it to build the list. Once they subscribe you can open the conversation further and then present them with your affiliate offer.

    That is if you wish to build a business.
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