Lifetime value of a customer on Software Projects
So I was trying to figure out how long customers use our recurring product. Software projects gives me a general number, but I want to know the typical amount of time a customer stays before they cancel. Maybe they stay around 3 months, 4 months, I want to see at what month they drop off? Is there software for this? A formula?
I've been playing with the data they provide and trying to figure it out, but kinda stuck.
Thanks for your help in advance!
Steve Browne, online business strategies, tips, guidance, and resources
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