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Marketing to a Teenage audience?

by TDeck
7 replies
Hello there,

I'm just looking for a little advice, ideally from users who have experience in attracting a teenage demographic. For the past 6 months or so (I work full-time) I have been developing a website in my spare time with a unique but simple concept primarily aimed at teenagers around the world - I'm now ready to launch.

My experience with marketing in general is admittedly rather lackluster and I feel throwing money at a particular source isn't worthwhile without a little guidance, especially as Social Media and other sources can essentially allow one to advertise for free initially.

Having said that I've spent the past week or two reading up on various " working methods", all of which require a hefty investment that I am reluctant to jump straight into it.

Without sounding biased, I believe my website would garner interest very quickly and due to the viral nature of the setup could expand quite rapidly, I'm just struggling for start-up traffic currently and feel I may be investing too much time in completely missing the mark.

I'd love to hear from any folks who have been in a similar situation and finally managed to stumble across a formula that assisted them - I'm currently ripping my hair out!

Looking forward to any replies, it's much appreciated.
#audience #marketing #teenage
  • Profile picture of the author agmccall
    how do you plan to monetize a site that is geared toward a group of people that, for the most part, do not have any money

    al
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    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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    • Profile picture of the author TDeck
      This isn't a subscription or product based website, it's strictly for fun. Whilst monetization isn't important, banner advertising is an option already developed into the framework.
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      • Profile picture of the author discrat
        Originally Posted by TDeck View Post

        This isn't a subscription or product based website, it's strictly for fun. Whilst monetization isn't important, banner advertising is an option already developed into the framework.
        Uhmm interesting. Strictly for fun ?? Well, it won't hurt to try some things like Adsense. Of course what Al says indirectly will affect your Adsense earnings too. No buyers of anything will result in smart pricing or low CPC clicks.

        But worth testing
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  • Profile picture of the author agmccall
    If it is just for fun then stick to where they are. Social Media

    al
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    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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  • Profile picture of the author ryanbiddulph
    Social media and blogging are 2 cornerstones of a successful marketing campaign. Especially for teens who are obsessed with social, and who follow blogs more these days as their celeb idols are blogging more and more.

    Build a Fan page around your site. Build a blog around your site. Hustle like heck to connect with people in the niche through Facebook Groups and G Plus Communities and teen bloggers. Comment on blogs. Guest post. Little financial investment - save domain and hosting - but instead of throwing money at anything you will actually be creating value and building powerful friendships with other entrepreneurs and bloggers in the niche, and the teen market you aim for will become more aware of your site and brand.
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author Eduard Stinga
    It's important to consider where teenagers "hangout" these days. You might think it's Facebook, but it could very well be Snapchat for example.

    1) Consider who your target audience is and get a little specific here, as teenagers in different countries can be quite different

    2) Get some demographics details from different platforms, see some real numbers to see where the most teenagers are on social media.

    My two cents.
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  • Profile picture of the author Edwin Torres
    Well teenagers are hard to monetize because they usually don't have a lot of money. You're better off running Adsense ads or sending them to CPA offers.
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