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What "% of audience matched" means in Household and Purchase columns in audience insights?

by JubaPoli
4 replies
What does the "(number)% of audience matched" at the bottom of the boxes means on Household and Purchase columns in audience insights on facebook? It might sound silly question, but I am newbie. I have searched it on google and youtube and I could not find answer...

English is not my native language, sorry for any mistakes
#% of audience matched #audience #columns #household #insights #means #purchase
  • Profile picture of the author Steve B
    Rather than hunting on Google and YouTube, why don't you go right to the source - Facebook - and ask their support what it means. I have found FB to be quite responsive to customer inquiries.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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    • Profile picture of the author JubaPoli
      Thank you Steve, can you give me the link where I can ask the question? (I've googled but can't find it. I am newbie and if you give me the link you would help me a lot)

      Thank you in advance
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    • Profile picture of the author JubaPoli
      Can you help me? When I ask a question in the help community, nobody answers. It usually is seen by 1-2 people. Where should I ask Facebook my questions? Can you give me the link?
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  • Profile picture of the author Steve B
    JubaPoli:

    You'll have to go to Facebook and learn about "audience insights" - this link should get you started:

    How to use Facebook Audience Insights

    Good luck,

    Steve
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