Is PASSION The Key To Getting Rich In IM?

50 replies
I've read so many posts from newbies that say "this internet marketing thing sounds cool, my goal is to quit my job and make $5,000 next month and then I can make a lot more when I learn everything..."

Here is the challenge that a lot of these newbies run into. And I ran into it myself.

If you don't have PASSION for the subject you are selling, you are going to get very bored trying to promote it after 2 weeks, or 2 months, or 1 year. And your business will fizzle out, and you will chalk up "IM" as a failed experiment.

I run one of the top sites for selling dating products for men. (Email me at dean@macktactics.com if you want to jump on a killer affiliate program.) I love this stuff. I live it. My blogs are popular because I am out there every night, interacting with women, and writing about it the next day -- and my programs reflect that. And I sell a ton of stuff every day -- IN MY NICHE.

I recently tried to jump into the fitness/body-building niche. I go to the gym a few days a week, but I'm no expert. I have no interest in blogging about it. And my sales have been pretty weak. I am promoting the most successful products in that niche, but I don't have PASSION when I write about it.

I believe that if you are a one-man (or woman) IM business, you really need to be passionate and interested in the topic that you are selling. Otherwise there is no way that you can blog every day, and submit articles and videos every week, about that topic -- because it does not INTEREST you.

If I searched "Google Trends" tomorrow and I found out there was a huge new trend of people who wanted to learn about "Lady Gaga fashion tips" or "how to get the best health insurance," maybe that would be an IM niche to make some money on...but I feel you to actually be passionate about what you are writing if you want to really turn this into a long-term money maker.

My first book, Mack Tactics, came out in 2004...it went online the following year, and revenue rises every month. Because I love the topic of picking up women. I'll admit it. And my blogs, articles, and videos reflect that. It never gets boring to me.
#key #mack tactics #passion #rich
  • Profile picture of the author Zeus66
    This topic rears its ugly head all the time on this forum. I think it doesn't matter as long as your REAL passion is making money. Some of the most money I've ever made was in niches I didn't have any interest in at all. But the money was there, and that's what I'm passionate about.

    If your life's passion doesn't have a market, all that passion and $5.00 will get you a nice cup of coffee at Starbuck's.

    John
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    • Profile picture of the author newBum76
      Originally Posted by Zeus66 View Post

      This topic rears its ugly head all the time on this forum. I think it doesn't matter as long as your REAL passion is making money. Some of the most money I've ever made was in niches I didn't have any interest in at all. But the money was there, and that's what I'm passionate about.

      If your life's passion doesn't have a market, all that passion and $5.00 will get you a nice cup of coffee at Starbuck's.

      John
      I gotta agree with John here, if your passion is making money, then you can enjoy any niche you get into.

      I'm into guitar playing, so I could get into that niche and enjoy it, but I think there are a lot more profitable niches that could make money quicker. Being a guy, I'm not particularly interested in women's health issues, but I definitely enjoy watching the clickbank sales come in!

      To me, passing up on a niche just because it's not something you're particularly interested in is like saying no to somebody handing you $1000 just because the person is somebody you wouldn't be interested in talking to.

      Just my opinion though, to each their own.
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    • Profile picture of the author Clint
      Originally Posted by Zeus66 View Post

      If your life's passion doesn't have a market, all that passion and $5.00 will get you a nice cup of coffee at Starbuck's.

      John
      Hay ZZ top

      I gees the question is how hard are you willing to work for that cop of refreshing Starbuck's coffee ( not affiliated with Starbuck co.)

      Just what I'm thinking wall drinking my coffee now

      Clint S.
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    • Profile picture of the author jimmyab
      Makes good sense John...top affiliates can't possibly be passionate about every single product they promote...or they would get nowhere.

      Their passion and mine is the hunt! The money's the byproduct...it's in playing the game...hunting the deal...capturing the prize, the sale...and then, what's next to hunt?

      And no disrespect to the customer by that...make sure they are tended to, you bet...but the real passion's in the hunt...
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      • Profile picture of the author turbostar52
        Very interesting thread! I personally believe your conscience plays a part in how you approach this issue. If your conscience says it's okay to focus only on the marketing aspect, then you will do well. If your conscience says otherwise, then more than likely you're not going to do well unless you have passion for your niche. However, this doesn't mean you can't succeed without having passion; you just have to outsource. But no matter what the case may be, you must be in a demanding niche to make some money. My two cents.
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    • Profile picture of the author Melody
      Originally Posted by Zeus66 View Post

      This topic rears its ugly head all the time on this forum. I think it doesn't matter as long as your REAL passion is making money. Some of the most money I've ever made was in niches I didn't have any interest in at all. But the money was there, and that's what I'm passionate about.

      If your life's passion doesn't have a market, all that passion and $5.00 will get you a nice cup of coffee at Starbuck's.

      John
      I have to agree with John! I have been self-employed for most of my adult life, and I am 55 now - so that's a few years experience to draw on...and my main driving passion in business is......making money.

      Yes, there have been ventures that I enjoyed more than others - but I can manage to stay interested in almost anything if it's making me enough moola. If the business is boring but making 6 figures - I can buy myself something more entertaining with the money I made while I was being bored.

      Unfortunately, too many new entrepreneurs start a business based on passion - and don't have a realistic view of their business's potential because they are looking at it through their passion rather than their common sense. Passion may keep you from getting bored - but it can also cloud your judgement.

      Passion is wonderful in life - but in business, I like it tempered with a good dose of common sense and really great market research.

      Melody
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      • Profile picture of the author Kevin Riley
        The key to success is consistency and persistence. You must consistently apply yourself to your business. Consistently use your systems for product creation, traffic generation, etc. And, you must persist to get past all sticking points and perceived barriers (Note: Perceived, as they dissolve if you're persistent).

        Passion can help you. If you're passionate about your niche, it's human nature that you'll be able to apply yourself more consistently to something you like.
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  • Profile picture of the author DotComBum
    Yes passion is the key but again you have to go research and make sure there is a market for your passion before you jump right into it, if there isn't any market for your niche, then you are best to go find another profitable niche.
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  • Profile picture of the author robvegas626
    Personally, I don't want to spend a lot of time marketing a product or a niche that I really have no interest in.

    I was fortunate, in a sense -- I jumped into IM on the strength of a book that i had written about dating/seduction that was already featured on television.

    Now, I love IM...and I promote various products...but I cannot spend my days trying to jump on the latest "weight loss" craze or "trend" and making money here and there.

    I think the ultimate use of IM is to write about a subject you are truly an authority on, sell your products, and do affiliate promotions for people in that niche who also have strong products.

    If you can pull that off, you'll make a lot of money and there's won't be a need for you to spend your days promoting the latest electronic toothbrush or penis-enlargement pill.
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    • Profile picture of the author Manoj
      Originally Posted by robvegas626 View Post

      Personally, I don't want to spend a lot of time marketing a product or a niche that I really have no interest in.

      I was fortunate, in a sense -- I jumped into IM on the strength of a book that i had written about dating/seduction that was already featured on television.

      Now, I love IM...and I promote various products...but I cannot spend my days trying to jump on the latest "weight loss" craze or "trend" and making money here and there.

      I think the ultimate use of IM is to write about a subject you are truly an authority on, sell your products, and do affiliate promotions for people in that niche who also have strong products.

      If you can pull that off, you'll make a lot of money and there's won't be a need for you to spend your days promoting the latest electronic toothbrush or penis-enlargement pill.
      Since you were passionate about a topic that had a broad appeal it worked for you. But your question is 'Is passion The Key to Getting Rich in IM' so if someone is passionate about knitting will they achieve the same results?

      You can always outsource the work if you are not passionate about the topic.

      If we look at this from your standpoint How many other people share the same passion - that's what will determine if you'll succeed or not.
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    • Profile picture of the author discrat
      Originally Posted by robvegas626 View Post

      Personally, I don't want to spend a lot of time marketing a product or a niche that I really have no interest in.

      I was fortunate, in a sense -- I jumped into IM on the strength of a book that i had written about dating/seduction that was already featured on television.

      Now, I love IM...and I promote various products...but I cannot spend my days trying to jump on the latest "weight loss" craze or "trend" and making money here and there.

      I think the ultimate use of IM is to write about a subject you are truly an authority on, sell your products, and do affiliate promotions for people in that niche who also have strong products.

      If you can pull that off, you'll make a lot of money and there's won't be a need for you to spend your days promoting the latest electronic toothbrush or penis-enlargement pill.
      This is why they created OUTSOURCING !!
      But I think what you are saying is noble and altruistic. Where I think you are a little flawed in your view is that you are putting your Eggs in one basket. And you are bringing the EMOTION variable into the equation.
      In the long run I believe you can be an Authority on one Subject but it will be very Prudent financially for you to build up a Portfolio of diversified Niches that you can Bank on in the Future.

      Unfortunately one slip in your beloved Niche , whether it be a Google slap or other things like strong Complaints from people , can wipe out those Earnings and then its back to square one. You need to take the EMOTION out of this equation . And spread your Risk appropriately with Diversification.

      Remember, Passion does NOT always pay the Gas Bill or Mortgage !!
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  • Profile picture of the author Matt Bard
    I had a little rant post about this on another thread and the bottom line is it would be nice to be passionate about your niche but your first priority is to make money.

    Business is about making money. I'm not in business for myself because I think work is now easier. I'm in business for myself so I can decide when and how I work but when you work you are working.

    I think that is the problem that too many people have with this business. They think that because they are not being told what to do all day that working for yourself does not involve work.

    If you don't work you go hungry.

    If you need to be creative in your life find ways to do that with other areas of your life but work is work.

    You can work for "the man" or work for yourself but if you think that you can be successful without working you're fooling yourself.

    Yes I realize there is a difference between working smart and working hard but you see the word work is still in that cliche right.

    "Do what you love and the money will follow". Ask some folks here how many of them have gone broke doing that.

    How about this new mantra "Do what works and the money will follow".

    Matt
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    • Profile picture of the author discrat
      Originally Posted by Matt M View Post

      I had a little rant post about this on another thread and the bottom line is it would be nice to be passionate about your niche but your first priority is to make money.

      Business is about making money. I'm not in business for myself because I think work is now easier. I'm in business for myself so I can decide when and how I work but when you work you are working.

      I think that is the problem that too many people have with this business. They think that because they are not being told what to do all day that working for yourself does not involve work.

      If you don't work you go hungry.

      If you need to be creative in your life find ways to do that with other areas of your life but work is work.

      You can work for "the man" or work for yourself but if you think that you can be successful without working you're fooling yourself.

      Yes I realize there is a difference between working smart and working hard but you see the word work is still in that cliche right.

      "Do what you love and the money will follow". Ask some folks here how many of them have gone broke doing that.

      How about this new mantra "Do what works and the money will follow".

      Matt
      I will second this, totally. I found out a LONG time ago that having a Business is first and foremost about making Money.

      'Passion' is an interesting notion when it comes to WOrk.

      I will give you a personal Story that might open your eyes a little and rethink this Notion about having Passion in your Occuaption.. About 15 years ago I was working as a Sales Rep for an Insurance Company. I was really getting into it , working crazy hours but really , really loving it. Talking to people and solving their problems was great.

      And then one day I was talking to my Boss. He noticed my entusiasm in my Job. He looked at me and I will never forget what he said. He said, " NEVER try to find Passion and fulfillment in your Job but look at your Job as a tool to make Money ONLY and find your Passion in your Family, Personal Life, Church, Hobbies etc.. But NOT your Job "

      To this day I remember that and have never forgot it. People who find this overwhelming Passion in their Job will in one way or another sacrifice time that they could have redirected that overwhelming Passion into the real Passions that really matter in Life...Family, personal life, God, Children, Hobbies and what not.
      Just my.02 !!



      P.S. To OP ,Personally I dont want to be up all night giddy with excitement talking and helping people (in your case Women) in my Niche. I would rather be giddy with excitement playing Hide and Go seek with my 10 month old daughter !!
      And IM is a tool that gives me more and more Freedom to do that !! And thats what gets my Passion really going in Life !!
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      • Profile picture of the author robvegas626
        I think that is pretty pathetic. I'm not going to spend 8-10 hours a day working a job for boss that I am not passionate about.

        The best of both words is to combine your passion with your IM business.

        What is your passion? Church? Music? Fitness? Etc. Take that, and make yourself the #1 internet authority on that topic and make a ton of money at it. You will never get tired of writing about it and promoting it.
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      • Profile picture of the author robvegas626
        I think you would have to agree, many of the most successful people who make their income online -- whether are bloggers on various topics, or SEO gurus -- have a vested personal interest in what they promote and write about.

        You can stay on the computer all day and promote various products you don't believe in, and you can make a living if you work hard enough. But, the best of both worlds is if you love something, you're an authority on it, and you will post on forums -- just like we are posting on this one!! -- out of your love for the topic, and not just to drive a few suckers towards some product you've never owned, but want to try to tell to them.
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        • Profile picture of the author discrat
          Originally Posted by robvegas626 View Post

          I think you would have to agree, many of the most successful people who make their income online -- whether are bloggers on various topics, or SEO gurus -- have a vested personal interest in what they promote and write about.

          You can stay on the computer all day and promote various products you don't believe in, and you can make a living if you work hard enough. But, the best of both worlds is if you love something, you're an authority on it, and you will post on forums -- just like we are posting on this one!! -- out of your love for the topic, and not just to drive a few suckers towards some product you've never owned, but want to try to tell to them.

          Yes, and being a Mack Daddy and Picking up Women is such a Noble Passion to be Proud of !!
          I am sure there are NO Suckers to be had in this Niche !!

          Also, Iam so ABSOLUTELY sure it would be something you would be doing even if you werent making any money from it ?? Yeah, RIGHT and I have a bridge in Manhatttan I want to sell you !! lol

          Just a little tongue and Cheek to add to this festive Thread !!
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  • Profile picture of the author Colin Evans
    Passion gets you nowhere... I've just learned the hard way that having a workable plan and following it is far more important.

    I recently spent 18 hours a day for weeks working on a project I was pasionate about and only made a handful of sales. I never had a plan - my research indicated there was a fairly good interest in the product, so off I went and spent days working on the product.

    Perhaps the interest is there, but my selling skills leave a lot to be desired. Selling and sales copy is an area I struggle with (too hit and miss).
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    • Profile picture of the author robvegas626
      Originally Posted by Colin Evans View Post

      Passion gets you nowhere... I've just learned the hard way that having a workable plan and following it is far more important.

      I recently spent 18 hours a day for weeks working on a project I was pasionate about and only made a handful of sales. I never had a plan - my research indicated there was a fairly good interest in the product, so off I went and spent days working on the product.

      Perhaps the interest is there, but my selling skills leave a lot to be desired. Selling and sales copy is an area I struggle with (too hit and miss).
      I think if you've been passionate about the product, or the niche, you would have been far more likely to spend another few weeks, or months, blogging about that topic...posting in forums about it....etc.

      My point is, if you are truly knowledgeable and passionate about a topic, you are far more likely to KEEP PUSHING for the traffic & sales...and not back off if you don't make quick money at it.
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      • Profile picture of the author Matt Bard
        Originally Posted by robvegas626 View Post

        My point is, if you are truly knowledgeable and passionate about a topic, you are far more likely to KEEP PUSHING for the traffic & sales...and not back off if you don't make quick money at it.
        Yes this is true but the key is what you said about "keep pushing" and "not back off".

        If you apply that to a profitable niche you are going to make money regardless of how much passion you have.

        Passion and doing what you love just makes it easier to do something but it's the "doing something" that gets things done.

        So, while having passion for a profitable niche is ideal, it is not necessary.
        On the other hand, doing something, being persistent, and following a plan of action is.

        I'm not going to spend 8-10 hours a day working a job for boss that I am not passionate about.
        If you have a family with kids you should be willing to do whatever it takes. I think there are only two or three jobs that I have had where I actually enjoyed what I was doing but that does not mean that I did a lousy job.

        There are other parts of our character and makeup along with passion like pride, discipline, and commitment.

        If I can work hard with pride and do a good job for someone else then why not do it for myself.
        There are plenty of things that I don't enjoy that I have to do now but they need to be done.

        Matt
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        • Profile picture of the author robvegas626
          Originally Posted by Matt M View Post

          Yes this is true but the key is what you said about "keep pushing" and "not back off".

          If you apply that to a profitable niche you are going to make money regardless of how much passion you have.

          Passion and doing what you love just makes it easier to do something but it's the "doing something" that gets things done.

          So, while having passion for a profitable niche is ideal, it is not necessary.
          On the other hand, doing something, being persistent, and following a plan of action is.

          If you have a family with kids you should be willing to do whatever it takes. I think there are only two or three jobs that I have had where I actually enjoyed what I was doing but that does not mean that I did a lousy job.

          There are other parts of our character and makeup along with passion like pride, discipline, and commitment.

          If I can work hard with pride and do a good job for someone else then why not do it for myself.
          There are plenty of things that I don't enjoy that I have to do now but they need to be done.

          Matt
          I agree Matt. In my case, I'm not working to support a family, I decided to bail out of the USA before the crash and I have a sweet pad on the beaches of Southeast Asia. But I totally understand what you are saying.

          IM is a job. I'm just saying, it's much better if you can combine your passion -- a subject you love -- with your IM skills.

          The analogy would be, back when I was a struggling writer, I would have taken a job to write a quickie unauthorized biography of Britney Spears. It would have been depressing, mind-numbing work that made me some quick money.

          I'd rather create things that I care about and can tell my friends about. Again, I'm talking about a "best of both worlds" scenario. A lot of IM folks don't create their own products, and market the hell out of them, and make money. That is awesome. I'm talking about the BEST scenario that would bring you the most fulfillment.
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  • Profile picture of the author affmrktng
    If you don't have passion for what you are promoting I find it much harder to write about that subject. It is not fun researching something that doesn't interest you.
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  • It depends on your business model. If you have a passion for it, you will work harder at it and be more knowledgeable. If your business model is internet publishing -- your content is your product -- yes, passion helps. If your model is pure marketing -- get the stuff in front of the right people -- passion can work against you because your emotional investment clouds your marketing messaging.
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  • Profile picture of the author robvegas626
    I see some double standards here...

    Some of these IM people say they refuse to work for a boss or a company, because that would be boring and redundant.

    They say, "I will be in charge of my own business! I will follow my own passion."

    But if you are promoting products that you have absolutely no interest in, and just trying to chase trends and money, are you really as independent and passionate about your work as you claim to be?
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    • Profile picture of the author newBum76
      Originally Posted by robvegas626 View Post

      I see some double standards here...

      Some of these IM people say they refuse to work for a boss or a company, because that would be boring and redundant.

      They say, "I will be in charge of my own business! I will follow my own passion."

      But if you are promoting products that you have absolutely no interest in, and just trying to chase trends and money, are you really as independent and passionate about your work as you claim to be?
      I don't think most people hate working for someone else because the work is necessarily boring and redundant......it's because they hate working for SOMEONE ELSE.

      Working for yourself puts an entirely different spin on things.

      Cleaning toilets all day for a janitorial company making minumum wage sounds pretty depressing.

      Having my own business where I charge what I want for cleaning the toilets, choose my hours, breaks, vacation, etc., keeping all the profits to myself........if I make decent money, that doesn't sound half bad. Better yet, I could hire employees to do the actual toilet cleaning and I rake in more profits, now we're getting somewhere.

      Is toilet cleaning something I am passionate about? Not in the least.
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  • Profile picture of the author sovereignjon
    Banned
    YES and NO to ALL the post previous to this...As I see it from the admission of everyone who posted we ALL have one BIG thing in common about this thread and issue our OWN Belief about it. I'm CERTAIN you we all agree that it's all about perception and what's mine is not yours and the same...BUT, this model of living is what makes the World what it IS and makes us what we are as Individuals and as whole...

    For me Passion just helps me STAY with the Plan, til the END Result. For whatever it is that I AM wanting to DO.

    peace!
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  • Profile picture of the author dndoseller
    Yes, for me I have to have a passion behind it. I spent a year promoting proxy sites and CPA offers for part time income and eventually I just hated it.

    But then I started testing out everything I learned here on my music which I kind of started as a small side idea with a one page site to help get shows.

    What I found was that virtually no musicians online use the insane combinations of tools here. My site and list has had a 50 growth rate month after month for a year now.
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  • Profile picture of the author robvegas626
    If I had to rely on promoting lame products, in niches that I have absolutely no personal interest in, I'd rather go work for The Man and have a guaranteed paycheck every 2 weeks.

    I really don't consider you to be a "maverick" if you are using IM to drive traffic towards products that you don't really endorse, or care about.

    Personally, I was a professional author -- published by the biggest publishing houses in the US -- who learned IM to put my work online and put the money in my own pockets, instead of sending 99.9% of it to the publisher.

    I write my own material, I am passionate about it, and I outsource teams to implement every cutting-edge method that is talked about on these message boards.

    I understand that my situation is a bit unusual, and most IM people aren't writing their own material. But regardless, this stuff requires a ton of work. I just can't see myself writing articles, submitting videos, and building lists every day for a product that I would never buy with my own money and have no personal interest in.
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  • Profile picture of the author AdInventive
    Sorry, I'm in the camp of not needing passion for what I'm selling to sell it. It's a means to an end.

    The passion and fun comes from the process itself, not the product or service.
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  • Profile picture of the author AdInventive
    What if your passion is making money online?

    I believe that the whole passion thing provides false choice. You're doing IM to make money, not to make cuddles.

    That is not to say that if you can find a way to monetize something that you are passionate about that you should not.

    However, stating your refusal for doing other things that can make you money just because you don't have any real interest in it, in my opinion is short sighted.
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  • Profile picture of the author netwiz
    An Equal measure of both. call me a fence sitter if you wish but after working in a few niches you will develop an affinity for one and somehow tend to focus all your efforts on it. the fact that it may be the one that pays the most just is a driving factor. since it pays out more, you pay more attention to it and soon it becomes one of your strengths.
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  • Profile picture of the author AdInventive
    Passion is an empty term that sells romance novels.

    Internet marketing is about selling products and services online. If your 'passion' isn't for the process of doing that, then you are wasting your time.

    You can like what you're selling, but you don't have to like what you're selling in order to sell it.

    There are of course layers of ethics involved that may stop you from promoting one thing or another. However, if your goal is to make money, you should not be limited by what you deem a fun service, product or whatever...because it's not about you.

    It's about solutions to THEIR problem, not yours.
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    • Profile picture of the author TelegramSam
      Originally Posted by AdInventive View Post

      Passion is an empty term that sells romance novels.

      Internet marketing is about selling products and services online. If your 'passion' isn't for the process of doing that, then you are wasting your time.

      You can like what you're selling, but you don't have to like what you're selling in order to sell it.

      There are of course layers of ethics involved that may stop you from promoting one thing or another. However, if your goal is to make money, you should not be limited by what you deem a fun service, product or whatever...because it's not about you.

      It's about solutions to THEIR problem, not yours.

      A good practical answer.
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  • Profile picture of the author entrepreneurjay
    good posts it does help a lot to have passion and actually love what your doing. Because if you know nothing about the niche you are trying to promote it will be very hard to write quality articles about that specific niche if you don't know what your talking about. I f you don't write articles you can work around it. Unless the vendor has some pre-written articles for you to rewrite but lasts only so long.

    So to succeed in the long term you must have a true passion for whatever niche your in and actually enjoy internet marketing. It takes a special kind of person to do this day in and day out without breaking a sweat.

    Rule 1: Love what your doing, I truly enjoy internet marketing which makes it easy for me. If you love what your doing, and you promote products that are in demand.

    you will make money, and you won't work a day in your life. Because you actually enjoy your job.
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  • Profile picture of the author Kappa
    I don't think passion for a particular product is the key to running a profitable business, but I think passion for IM in general is required. It would make life hard to have to blog about a topic I didn't know or care much about every day. It would not make life easier, but some people are not passionate about anything, or mostly are only passionate about things that will not make them any money, so for those people I definitely recommend they don't spend all their time trying to sell friendship bracelets or oatmeal fortune cookies online. At least try to focus on a niche where people will want your product.

    I think there are very passionate people who never make a dime, and fat marketers who eat pizza every day selling weight loss fads making a killing.
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  • Profile picture of the author don15432
    Passion is overrated in my opinion. You can have all the passion in the world but if there is no market or the market has no real chance of turning a profit I don't care how passionate you are about your subject "you will never make money". Make sure your market can turn a profit before you decide to get passionate about a subject.
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  • Profile picture of the author James Pateman
    Hi robvegas626


    Good question. I like this type of thinking:
    "Waste no more time talking about great souls and how they should be. Become one yourself!"
    Marcus Aurelius Antoninus (121 AD - 180 AD)


    Regards,
    James Pateman
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  • Profile picture of the author Robert Puddy
    Get passionate about the skill of marketing... then it doesnt matter what the niche is

    Robert
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    • Profile picture of the author Aitor Astobieta
      This is certainly a huge subject that comes up time and again.

      I think the ideal is to be both profitable AND passionate about your subject, but life is never ideal...

      Thus, I believe that profits are always a priority.

      We are here to make money, PERIOD. I know this may sound crude, but that is the reality.

      As Robert said above, I think the goal is to become passionate about marketing.

      You can have all the technical skills in the world, be a computer wizard, know a lot about a subject, but if you have no clue about marketing, you will make very little money.

      So my personal opinion is that one should find HOT markets with big demand, and deliver that which people in that market want.

      If you like the niche market, that's great, but this is secondary to making money.

      In fact, once you begin to make money, I bet your passion for the subject will increase!

      I have many passions that I know will never make me any money. What's the point of making websites about them?

      Nevertheless, this is a great debate, and I respect all points of view.
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  • Profile picture of the author sbucciarel
    Banned
    I don't need passion to make money in a niche, plain and simple. It's marketing ... not passion. Finding a hot niche, creating the offer, and driving targeted traffic to your offer.
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  • Profile picture of the author pauljeaston
    Yes, passion is definitely needed. Passion can drive you effortlessly. Set and forget might work short-time but passion will always be long-term. Even if it marketing, one has to be in love with IM to make it as a living.
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  • Profile picture of the author Jack Chua
    IM is really interesting and may give more than money matters. What I enjoy about it is that it seems like the ideas just keep on pouring. If you have the passion you should also have the will to make it happen.
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  • Profile picture of the author JackPowers
    Hi Rob,

    Yeah, you got a point! What I like about IM is not really the different niches, though I do choose those that I have an interest in, but rather the marketing and promotion part. I like figuring out what rocks the boat for the people in a niche and then selling THAT to them. So my passion is marketing!
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  • Profile picture of the author jamesnicholson
    If you write your own copy, I believe you MUST enjoy the topic and you MUST know what you are talking about to differentiate from the guys who cut and paste and re-write copy
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  • Profile picture of the author MichaelHiles
    Oh dear God... 3rd passion topic in a week.
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    • Profile picture of the author yourreviewer
      Originally Posted by MichaelHiles View Post

      Oh dear God... 3rd passion topic in a week.
      I agree, maybe we should have a change of topic, "Is passion the key for a successful married life?"
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      • Profile picture of the author Ray Erdmann
        Seeing as the OP's 1st paragraph included the word newbie, I'm going to out on a limb and assume that he's trying to tell 'newbies' that unless you're passionate about getting into IM'ing and actually making money, then 'they' should focus on a hobby or a passion they have, as they'll likely be more motivated to write about it and go after a product to promote and do the necessary work to make it a profitable venture and I DO agree with him on this!

        Sure, it's ok to go after a market/niche that you're not very interested in simply because there are 'buyers' in that market and thus, money to be made but if you don't have the same level of interest...or the funds ($$) to cover the cost of outsourcing whatever materials are needed to get into that niche, then really what do you do? You're going to have to start w/something that's a bit more personal and closer to home.

        Then, and only then, when the money is coming in a on a regular basis, should you consider outsourcing relevant jobs/tasks in order to jump into another market you don't really have the same passion for.

        <just writing down the first thoughts that came to my mind after reading the original post!>
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  • Profile picture of the author RobFighter
    Is passion THE KEY to getting rich in IM?

    Absolutely not.

    There's only 1 key to getting rich in anything...finding out what people want and giving it to them. Period...end of discussion.

    Is passion a plus? Sure...but I know a whole lot of very passionate people who are frustrated and broke.

    I don't know anyone who got rich trying to deliver something there's no demand for/that people don't want...no matter how passionate they are about it.
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  • Profile picture of the author ewenmack
    You gotta be carefull of dumb luck and calling it something else.

    The pick- up- girls market is good as Eban Pagan has found out...to the tune of $20,000,000 a year or there-abouts.
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