"I have a cunning plan"

[kenj]

This could be moment of genius from me. It could also be a dead duck. Whatever it is I am going to fund a small run of this idea next month to see if there is any value in it. In my humble opinion this will work now, in 2009, for 2 reasons.

The current economic outlook here in the UK is very bleak.
It is fair to say that most people in the UK have a computer that is connected online

This is how I'm going to launch a new beginners Comprehensive MMO product (Actually my revision of a great WSO plr offer).

The problem is that I want to tap into new people who may never even heard of the warrior forum and are very green to the world of making money online. I think that the residual value of completely new people will be greater because they will not be so exposed to multi offers.

So this is my cunning plan.

• Set up my product ready for purchase & download behind a sign up squeeze page.
• Sign ups go through to sales page and purchase or not
• Have ready loaded up an auto responder with a months worth of follow up and free gifts.
• These emails link back with reminders to original offer.

What is different about my plan is the next step as it is totally offline.

Print and deliver 10,000 mailers directly through the letterboxes of homes in your area. The leaflet has a simple but powerful offer to send them to the website.

My Costings for the leaflets are as follows.

1. Printing full colour leaflets £200
2. Delivering costs @ £35 per 1,000 - £350
3. Copy writing of leaflet - up to £500 (I have a copywriter) This is a one off cost for the first run

So total outlay around £1000 - £1100.

Visitors to website 10% - 1000 visitors

Initial sales on first visit 10% - 100 X £97 Total £9,700
Sales from follow up 5% - another £4850

Total sales less costs - £13,450 from one mailing. To cover my costs I only need to make 11 sales.

This ignores any affiliate and bolt on sales later on.

Once I have created a system that works I can almost "print money" by printing and delivering as many leaflets as I wish.

If you are really confident the leaflet could invite people to a free evening presentation to launch the product. You would need this to be very slick and professional to get enough sign ups.

[netwiz]

i just dont know what to say except for best of luck

[Ken Durham]

Sounds like a plan. Let us know how it goes.

I have seen a couple of companies that do something similar to this except they send a "magazine" of sorts with a few articles about generating home based income. Then they push the product/service offering incentives for bringing a friend along.

Best of Luck!

[Alexa Smith]

My initial (fairly random) thoughts are:-

1. 10,000 is a very small trial indeed for something with a probable response-rate that may well vary enormously depending on area and all sorts of other predictable and unpredictable factors

2. I wouldn't be confident in £500 copy (and would find it difficult to be confident that a copywriter would be able to judge this potential market and this approach correctly, too)

3. I'd be very concerned about deliverability-reliability and its variance

4. What I'd want to avoid at all cost is trying it out, finding that it isn't quite profitable and not knowing why

5. I'd certainly be able to get the printing-cost down for larger quantities

6. This strikes me as somewhat analogous to a scatter-gun approach involving very untargeted traffic, and I can't help wondering whether you might be better off, for an offline approach, advertising in the "business opportunities" classification of print media, aiming at "highly targeted traffic" from people who are already looking.

(I actually have some reservations about both your two reasons for thinking this will work, too, though I do see your point in each case).

Good luck!

[Kelly Verge]

Visitors to website 10% - 1000 visitors

Initial sales on first visit 10% - 100 X £97 Total £9,700
Sales from follow up 5% - another £4850

These estimates are too generous.

You might be able to get 5% on follow-up. It's possible, albeit improbable, to have a 10% conversion on your sales page with this traffic. It's highly unlikely that you'll have anywhere near 10% of your flyers result in visits - more like 1-2%.

Just being realistic.

[bobcath]

Hey just wanted to wish you good luck. I'm an optimist by nature, bet you can feel the 'but' coming.

I guess you'll never know until you try it but having worked with door ro door deiveries of leaflets fro a previous busines venture I'm wondering if your initial conversion forecast may be too optimistic.

"Initial sales on first visit 10% - 100 X £97 Total £9,700"

All of that said, they say that fortune favours the brave....good luck, and keep us up to date with progress.

Bobby

[timpears]

I don't know where you derive the 10% conversion rate from, but from my prospective, it is probably on the high side. If you can figure out how to get copy written that will generate that kind of response, then you have just hit the jackpot.

From what you have written here, you are working an untargeted list of prospects. I would be surprised if you could get one tenth of that amount. But I am no expert in this, and this is just my uninformed opinion. Good luck.

[Richard Odell]

Originally Posted by kenj

This could be moment of genius from me. It could also be a dead duck. Whatever it is I am going to fund a small run of this idea next month to see if there is any value in it. In my humble opinion this will work now, in 2009, for 2 reasons.

The current economic outlook here in the UK is very bleak.
It is fair to say that most people in the UK have a computer that is connected online

This is how I'm going to launch a new beginners Comprehensive MMO product (Actually my revision of a great WSO plr offer).

The problem is that I want to tap into new people who may never even heard of the warrior forum and are very green to the world of making money online. I think that the residual value of completely new people will be greater because they will not be so exposed to multi offers.

So this is my cunning plan.

• Set up my product ready for purchase & download behind a sign up squeeze page.
• Sign ups go through to sales page and purchase or not
• Have ready loaded up an auto responder with a months worth of follow up and free gifts.
• These emails link back with reminders to original offer.

What is different about my plan is the next step as it is totally offline.

Print and deliver 10,000 mailers directly through the letterboxes of homes in your area. The leaflet has a simple but powerful offer to send them to the website.

My Costings for the leaflets are as follows.

1. Printing full colour leaflets £200
2. Delivering costs @ £35 per 1,000 - £350
3. Copy writing of leaflet - up to £500 (I have a copywriter) This is a one off cost for the first run

So total outlay around £1000 - £1100.

Visitors to website 10% - 1000 visitors

Initial sales on first visit 10% - 100 X £97 Total £9,700
Sales from follow up 5% - another £4850

Total sales less costs - £13,450 from one mailing. To cover my costs I only need to make 11 sales.

This ignores any affiliate and bolt on sales later on.

Once I have created a system that works I can almost "print money" by printing and delivering as many leaflets as I wish.

If you are really confident the leaflet could invite people to a free evening presentation to launch the product. You would need this to be very slick and professional to get enough sign ups.

Please, please - before you do any thing read this....13k is a lot of money!

The Gary Halbert Letter

I worked in Slough Ambulance for years - Bracknell's not the place to hit with that kind of money!

Lower Earley perhaps...

Better still, find that list that has a proven history of buyers...wherever it may be....

Word to the wise.

-Rich

[kenj]

I agree with most of the reservations here. And Thanks for the good wishes.

I have a 20year old offline business that got started with 60,000 leaflet drops in the first few months. So I have quite a bit of experience of targeting certain geographical areas. for instance I can give you a percentage conversion rate for each area of Bracknell - my home town.

The unknown as you have all seen is the conversion rate for making money online.

Alexa - I know £500 sounds cheap for the copy writing but I have used this person before and thinking I am not far off. It is the mailer that has to be brilliant. The sales page is already done - there was one supplied that I have redone.

Thanks again for the comments

[Frank Donovan]

Ken

If you're dead set on combining online/offline methods, here's a more realistic plan:

Keep the online set up as is, but -

3-line ad in Sunday Times Business Opportunities section (cost = c £250-£300)

Copywriting = just a compelling headline/call to action

Potential audience = 1m+

Conversion rate = 10x better than random leaflet drop (?)


Frank

[Richard Odell]

Originally Posted by kenj

for instance I can give you a percentage conversion rate for each area of Bracknell - my home town.

OK just don't drop to Point Royal - I used to pull a load of drunks out of there!

-Rich

[kenj]

Rich

I just read the Gary Halbert letter - thanks for that - I'm still not completely thrown.

For me it gives me even more ideas - I am a born optimist which is good most of the time.