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What exactly is Digital Marketing as opposed to Regular Marketing?

by kennelsnout
20 replies
What exactly is Digital Marketing as opposed to Regular Marketing? What are the types of digital marketing?
#digital #marketing #opposed #regular
  • Profile picture of the author NetMan
    It's MARKETING with the use of Marketing Technology.
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  • Profile picture of the author Edwin Torres
    Both at it's core are the same thing - Get people to take the desired action you want them to take.
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  • Profile picture of the author Demodia
    Its marketing.....but digitally

    Digital vs Offline as I like to say isnt really different. You can combine offline with the digital stuff very easily these days.
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  • Profile picture of the author cjsparacino123
    The tools don't make the marketer, the marketer makes the marketer.

    - Chris
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    Grab a Free copy of my investing/marketing eBook!
    http://bit.ly/2h8XV41

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  • Profile picture of the author Daniel Evans
    Originally Posted by kennelsnout View Post

    What exactly is Digital Marketing as opposed to Regular Marketing? What are the types of digital marketing?
    Digital is use of technology; computers, tablets and cellphones.

    'Regular' is door to door, cold calls, poster and flyer distribution to name but a few.
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    • Profile picture of the author NetMan
      Originally Posted by Daniel Evans View Post

      Digital is use of technology; computers, tablets and cellphones.

      'Regular' is door to door, cold calls, poster and flyer distribution to name but a few.
      Your 'Regular' sounds more like Sales than marketing but we get the point
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      • Profile picture of the author Daniel Evans
        Originally Posted by NetMan View Post

        Your 'Regular' sounds more like Sales than marketing but we get the point
        'Sales' is the second stage to marketing - the actual exchange of money for the rendered product or service.

        'Marketing' is an information exchange to find out the needs of a demographic and / or obtaining prospects.

        The job title 'Sales & Marketing' should technically be vice versa (Marketing & Sales), respective of the process.

        If anything, posters and flyers could be critiqued as 'advertising' since there is no active feedback.
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        • Profile picture of the author NetMan
          Originally Posted by Daniel Evans View Post

          'Sales' is the second stage to marketing - the actual exchange of money for the rendered product or service.

          'Marketing' is an information exchange to find out the needs of a demographic and / or obtaining prospects.

          The job title 'Sales & Marketing' should technically be vice versa (Marketing & Sales), respective of the process.

          If anything, posters and flyers could be critiqued as 'advertising' since there is no active feedback.
          Alright!

          "the actual exchange of money for the rendered product or service" is what is called a TRANSACTION, sales occur just before that.

          "find out the needs of a demographic" is just a part of what's called the "Market Research" in the Marketing Plan, though it's not even the beginning.

          "Marketing & Sales" as a title, if ever this is still a relevant one, at least defines the right process, indeed.

          "posters and flyers" are normally CREATED by the Marketing Team / Dept. and then handed to the Sales people for their use to advertise, somehow, the products they sell.
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  • Profile picture of the author 10keythings
    Digital marketing is marketing through digital way
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  • Profile picture of the author Daniel Evans
    A transaction is part and parcel of the sales process. It is the 'close' of the sale.

    Likewise Market Research is often bracketed in marketing as a primary step, of which the 'marketer' usually has responsibility as 'observer' of and 'provider of 'awareness'. Certainly not true in all cases, granted, but particularly common in SMEs. Similarly, an 'Internet Marketer' working in their pants to sell an ebook, performs market research in relation to keyboards and current websites and then goes on to build and bring awareness to their own.

    Posters and flyers are indeed 'adverts'. 'Advert' is one cherished keyword to attract this work as a graphic designer who needn't (and in my case, isn't) internal, but in a corporate business, I agree that a Marketing Dept would likely handle the task.
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    • Profile picture of the author NetMan
      Originally Posted by Daniel Evans View Post

      A transaction is part and parcel of the sales process. It is the 'close' of the sale.

      Likewise Market Research is often bracketed in marketing as a primary step, of which the 'marketer' usually has responsibility as 'observer' of and 'provider of 'awareness'. Certainly not true in all cases, granted, but particularly common in SMEs. Similarly, an 'Internet Marketer' working in their pants to sell an ebook, performs market research in relation to keyboards and current websites and then goes on to build and bring awareness to their own.

      Posters and flyers are indeed 'adverts'. 'Advert' is one cherished keyword to attract this work as a graphic designer who needn't (and in my case, isn't) internal, but in a corporate business, I agree that a Marketing Dept would likely handle the task.
      lol yep We can go down and elaborate and pull out details and precisions of all this for a long LONG time...
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  • Profile picture of the author ryanbiddulph
    Online component. Like blogging, podcasting, video marketing, marketing on digital real estate.
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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    • Profile picture of the author NetMan
      Originally Posted by ryanbiddulph View Post

      Online component. Like blogging, podcasting, video marketing, marketing on digital real estate.
      However, Blogging and Podcasting does not necessarily implies 'marketing' per se...
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      • Profile picture of the author Regional Warrior
        Originally Posted by NetMan View Post

        However, Blogging and Podcasting does not necessarily implies 'marketing' per se...
        However one could say that you used this digital space to market your signature !!
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        • Profile picture of the author NetMan
          Originally Posted by Regional Warrior View Post

          However one could say that you used this digital space to market your signature !!
          I don't get it! What do you mean exactly dude?
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  • Profile picture of the author tasoulis
    Digital Marketing is a structured process that enables the creation of long-term plans to support business goals by combining digital media and modern technologies.
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  • Profile picture of the author Adidas78
    Banned
    I consider offline marketing to be like flyers and brochures things like that. Then I considered online marketing is like PPC , Instagram all those type of networks to get that exposure. I have tried both and they are both good but I've done better with offline marketing.
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  • Profile picture of the author AnthonyMorrisonLearn
    I think Digital Marketing as opposed to Regular Marketing beacuse There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines.
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  • Profile picture of the author ShreyaKoushik
    Digital marketing is very different from regular or traditional marketing methods. Digital marketing is advanced and far better than regular marketing also it's very low-cost method to market your product or services.
    Types of digital marketing:
    SEO
    SEM
    SMM
    SMO
    E-mail Marketing.
    Affiliate Marketing.
    Content Marketing.
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  • Profile picture of the author Tushar bhosale
    Marketing through digital...There are many way of digital marketing like Facebook marketing,E-mail marketing and many more.
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