4 R's that Help You Knife through Marketing Struggles
On seeing so many folks struggle like hell - and experiencing these same hellish struggles myself, for years - here are 4 "R"'s that can help you knife through these nightmares.
1: Research
Why are you diving into internet marketing? Answer honestly.
Tie the reason to something freeing and/or. I love traveling. Marketing and blogging helps to free me so I can book tickets to Fiji in 5 minutes, and leave tomorrow.
For you it may mean feeling the freedom of having a nice steady passive income stream through marketing, for you and your family.
Write the reason down on a piece of paper. Carry it with you everywhere. It's your compass, your guide, when things get tough. And things will get tough sometimes on this journey because you are a human being with deep, strong fears, said fears hiding in the weeds for many years.
Then research your market. What niche are you interested in? What specific problem will you solve? How will you solve it? Through blogging? Social media? Podcasts? Videos? Or a mix of all channels?
Pick 1-2 highly successful, fun-loving, generous and established mentors in this area. Follow their blog or newsletter. Invest money in their products and services. This is the learning phase, where you research, dig deep, and get the nuts and bolts down.
2: Realism
If you are into goal-setting, set realistic goals. If you are not into goal-setting, please do not expect to see hundreds to thousands of dollars weekly after 1-2 weeks in internet marketing. These results are nearly impossible because you have 1-2 week's experience in your niche. How can a baby sprint before it crawls? You are an IM baby. First sit up in your crib. Crawling, standing and walking happens months to years down the road.
I don't do goals. I just carry an intent, which keeps me grounded, present and non-expectant: have freaking fun and spread love by learning my blogging craft, by sharing what I know, by promoting other top bloggers and by monetizing my passions effectively. When I see Paypal payments or royalty checks or whatever, I am like, great. I dig it. But the rewards are a small part of why I do what I do, which has ironically enough helped me make a ton more money online.
3: Real-World Application
This is code for "practice". Remember the baby analogy? The baby lays in a crib for months. Then, sits up. Then crawls, a while later. Then walks a few months later. The baby practices walking for a few seconds, then drops to the floor. Then back up. Then falls on their rear end 5 seconds later.
After 300 standing, walking and falling practice sessions every day for 1-2 months, the baby can walk effectively. I know; watching my 1 year old niece go through this process now.
Your practice involves honing a skill, where you will write 1000 words a day, or spend 1-2 hours writing ad copy, or will spend 30 minutes in front of a camera or recording a podcast. Or maybe your skills development will focus on creating squeeze pages, or learning email copy. Whatever. You will get up like the baby and fall 2 seconds later. Then get up again.
This practicing, developing your skills, then seemingly failing or falling when you don't see the results you'd expect to get process may last for months or years, until you finally largely let go outcomes, devote most of your energy to honing your skills through practice, practice, practice, every day, then your skills will improve, to a greater and greater extent. After years of practice.
You worked. Daily. For years. At learning how to solve problems through your content. At building your friend network, learning how to cyber wine and dine big dawgs, for mutually prospering friendships.
Then the money flows in. Because you honed, developed and at times, busted your tail developing a skill every day, that provided some useful, problem solving service, to a specific person.
4: Repeat
Repeat steps 1, 2 and 3.
Keep learning by researching why you are doing what you do, and keep researching your market, and keep learning from mentors.
As your business expands, keep it real. Just because I got featured via 2 guest posts last week with a collective 3.5 million Facebook fans watching didn't mean I'd become a millionaire. I knew this prior to posting, because I am realistic. I did see a big spike in my list growth which was neat. Of course, when you grow, your definition of "realistic" will expand a little too, as will your positive results.
Keep practicing, practicing and practicing. No matter how successful you become. You may struggle a little as you expand, and learn new skills, but all of your nightmarish past struggles in certain stubborn areas will dissolve, as diligently developing your skills creates ease in these areas.
Thoughts guys?
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