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Order Form Submit Vs Gross Sale in Clickbank Analytics

by Vijay M
9 replies
I have been trying to get my head around this issue. As per CB analytics, my Order Form Submit numbers Vs Gross Sale numbers are not matching.

Its more like for every 2 Order Form Submits, 1 sale is registered.

From my understanding, the numbers might not match only if the buyer's CC did not go through.

Since my numbers are not big enough, I was hoping some of the big hitters here, would care to share their numbers, or explain why it even occurs.

Thanks.
#analytics #clickbank #form #gross #order #sale #submit
  • Profile picture of the author Lindsay Brynn
    I've been wondering about this too. I just assumed it was situations where credit cards failed. I guess you would get a submit count if the person didn't enter any information at all and pressed submit too.
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  • Profile picture of the author Chris Stigson
    Yeah, that might be the reason, but the wierd thing is when you don't get a sales later on, so to speak. Like they don't come back and order after the CC declined. That pisses me off a little =) If you are there to order and "actually order", change CC when it doesn't work, god dang it...

    Ok, going kind of crazy here, but it could be people trying to get it for free and just click submit anyway, or accidentally put in some field wrong or whatever.. I know I do it a lot too, especially being out of the US border, I always mess up like "state" or zip code, etc.

    - Chris
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  • Profile picture of the author Ofthemix
    I've actually been wondering about this too. I honestly wish ClickBank would take this out of their analytics . . . as seeing it for the first time really got my hopes up. T_T Then after I read up on it a little, my next thought was "Oh no, is something wrong with the order page?". Too much confusion.
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  • Profile picture of the author Judge Groovyman
    My first CB Order Form Submit Count ended up a no sale. I found this page from another forum where people are getting more than 50% of the order form submits do NOT RESULT IN A SALE.


    The big question: Does this happen as much on OTHER affiliate networks? Is CB Ripping us off?

    Anyone have any data from other affiliate networks we can use for clues?
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  • Profile picture of the author Jacer
    You also have to account for fraudulent submits. I do not know if this would be visible at this level, but each of my offers have a consistent gap between submits and orders.
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    • Profile picture of the author Judge Groovyman
      Originally Posted by Jacer View Post

      You also have to account for fraudulent submits. I do not know if this would be visible at this level, but each of my offers have a consistent gap between submits and orders.
      Actually thats good to hear (from my perspective ) Thanks for the input.
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  • Profile picture of the author abednego
    Same thing just happened to me today - I was hoping it was an issue where clickbank would just "delay" in the reporting of the sale after the order form was submitted... but maybe not.

    I reached out to ClickBank's customer service and we'll see what they say.
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  • Profile picture of the author Mrs S
    I got one of these yesterday and got my hopes up that maybe a sale was pending - now it seems that's likely not the case. I think I'll ignore that stat in the future!
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