To All Micro Niche Finder Users : Exact Phrase Count vs. SOC

[robson9776]

Dear Warriors,

which one is the most important part in order doing keyword research using Micro Niche Finder software? is it Exact Phrase Count or SOC?

let's say I have search result :

1. Exact Phrase Count : 558,000; SOC : 24 (GREEN LIGHT)
2. Exact Phrase COunt : 202,000; SOC : 10 (GREEN LIGHT)
3. Exact Phrase COunt : 34,600; SOC : 63 (YELLOW LIGHT)
4. Exact Phrase COunt : 2,030; SOC : 3 (GREEN LIGHT)
5. Exact Phrase COunt : 55,400; SOC : 0 (GREEN LIGHT)

which keywords you choose based on that data?

[Philly]

I go with under 100,000 and the green light.

[Ben Roy]

Should be SOC. That is measuring more the difficulty of ranking for the term vs how many other people happen to show up for it. The exact phrase count was always just a shot in the dark in terms of ranking difficulty using the assumption that more competing pages = more competition. This isn't always true, of course, as there might be lots of pages that have it but no one optimising for it. The SOC is attempting to measure optimisation of those pages, which is what really matters.

From another perspective, exact phrase count would be more useful if you just wanted to ran 'near the top', rather than 'at the top' which is what we generally want.

[Mark-Dickenson]

Originally Posted by robson9776

Dear Warriors,

which one is the most important part in order doing keyword research using Micro Niche Finder software? is it Exact Phrase Count or SOC?

let's say I have search result :

1. Exact Phrase Count : 558,000; SOC : 24 (GREEN LIGHT)
2. Exact Phrase COunt : 202,000; SOC : 10 (GREEN LIGHT)
3. Exact Phrase COunt : 34,600; SOC : 63 (YELLOW LIGHT)
4. Exact Phrase COunt : 2,030; SOC : 3 (GREEN LIGHT)
5. Exact Phrase COunt : 55,400; SOC : 0 (GREEN LIGHT)

which keywords you choose based on that data?

Depends...what is your skill level?

The green light means that you should be able to rank without a ton of work so what I would look for is a decent search volume that indicates a buyer is behind the search (ie product name, product name review, how to make my ex stop calling me etc)

Ok...the last one was a bit of a joke...but a how to search is profitable although I have done better with product names etc

The best advice I can give you is to just pick a good keyword and get going without too much analyzing.

This will give you a FEEL for things that the keyword tools won't give you and soon you can glance at page 1 and see if you can rank for your keyword or not...and that comes with exp...although a lot less than you would think

Case in point, just about all of my sites are ranking for keywords that MNF told me to avoid like the plague

-Mark

[Intrepreneur]

Neither.. Check the front page of Google.

[Marty S]

Well I would want to know 2 other things, mainly the search count because MNF has a lot of green lights for search volumes that are simply not worth the chase.

Also, (and this is where Market Samurai surpasses MNF) are the on and off page SEO factors of your competition.

[robson9776]

Originally Posted by Intrepreneur

Neither.. Check the front page of Google.

Check for what?

[Intrepreneur]

Originally Posted by robson9776

Check for what?

Competition!

[robson9776]

Originally Posted by Intrepreneur

Competition!

You mean, checking who's 'sitting' there? is there any official site or big names such as Wikipedia, EzineArticles, etc? is that what you mean?

[Marty S]

I think he means what I was saying above. You have to check on and off page factors for the final analysis of going after a keyword. In MNF you may find a lot of yellow-amber-yield signs that represent caution based on just one criteria.

Those require more in-depth investigation IMHO. Keyword elite and Market Samurai both have this feature where on a grid you can rather much see if you should enter a market or not. (Competitive analysis.)

[Intrepreneur]

Originally Posted by robson9776

You mean, checking who's 'sitting' there? is there any official site or big names such as Wikipedia, EzineArticles, etc? is that what you mean?

Indeed also there's a bit more to it, well a lot more

Originally Posted by Marty S

Those require more in-depth investigation IMHO. Keyword elite and Market Samurai both have this feature where on a grid you can rather much see if you should enter a market or not. (Competitive analysis.)

I like how these softwares are good at analysing but there's nothing like checking out the front page!

[Philly]

Originally Posted by Intrepreneur

Neither.. Check the front page of Google.

What should we check for?

[Marty S]

Originally Posted by Intrepreneur

I like how these softwares are good at analysing but there's nothing like checking out the front page!

Uuuhmmm... Its actually the front page that they ARE analyzing! And no its not enough to look at the front page of a google search, you need to know how and why they got there.

[Intrepreneur]

Originally Posted by Philly

What should we check for?

It would take a long time to explain this as it's a difficult topic.

Although if you can call me on Skype I'm more than willing to explain.

Mark

[Marty S]

Originally Posted by Philly

What should we check for?

YouTube - Competition Analysis with Market Samurai

Caroline explains it here in about 6 minutes. Just download a free trial of MS and try this out.

[Steven Downward]

Hey Guys
Just wanted to say thanks for all of this. I have actually really learned a lot from this post. I have not done lots of SEO work, just keyord picking, so this has been helpful as I am wanting to do more of it.

[vagabondette]

Originally Posted by Marty S

Caroline explains it here in about 6 minutes. Just download a free trial of MS and try this out.

Thanks for posting this. I just got MS and am trying to find out how to use it. I'll take a look at her other vids on this as well.