Here are my Open Rates for Emails

stumblerum · 09-25-2009, 05:18 PM

Just wondering what people are considering a good open rate for their emails? I saw someone mention 20% and someone boast about 60% which made me think mine must be pretty good.

Mine are around 80%, but I have put quite a bit of effort into my site and list (non-IM niche).

I even had a single broadcast message that had an open rate of 111% which I guess means people saved it and came back later to read it again?

My worst (for this particular list) was 70% so I am going back to work on that one a bit more as it is one of my follow-ups. The click rate for that email is WAY down too, but I think I know what I did wrong so I am going to do some tests.

What are you guys getting?

KristiDaniels · 09-25-2009, 05:49 PM

I only measure click rate. I remove people who didn't click during the prior month.

The reason for this is improved deliverability with Yahoo, Hotmail and Gmail. All three seem to intermittently mark emails coming from a domain that sends to inactive accounts as spam and put them in the spam folder.

That is the reason I do it, but it also means that I have a very respectable open rate. The dead email addresses who no longer open my emals are removed and don't count the next month.

The other advantage of keeping a really clean email list is knowing your actual growth rate. If you don't clean your email list by eliminating the non-clickers, you can steadily grow to 100,000 names and find out that 90,000 of them are actually deal email boxes that have been abandoned. There is no bounce, but there is also no human at the other end of the line.

Cleaning monthly allows you to see your true growth rate.

winebuddy · 09-25-2009, 06:19 PM

The only list I have that has that kind of open rate is for my paid subscriber list. It consistently gets over 100% but what would you expect? They are paying for it.

If you are getting that high of an open rate (70%) on a regular double optin list, I MUST know your secret because that is almost unheard of.

Please? I am begging...

FriendlyRob · 09-25-2009, 07:30 PM

I'm impressed, I'm sitting around 30%

stumblerum · 09-25-2009, 07:55 PM

The click rates for my first 4 follow up emails are 21%, 79%, 72% and 15% (that last one is the one I really messed up, but I know how to fix it - just haven't got around to it yet)

The first one is the welcome email sent out immediately after they confirm, which gets opened at 82%, but I am guessing doesn't get read much?? Ideas? It is a pretty well written email - as good as 2 and 3, but the low click rate confounds me.

Secrets? Well, I always sweat over the small stuff like the subject line and the layout of the email so guess that could account for it. The content and subject matter is well loved too.

AmyBrown · 09-25-2009, 08:01 PM

Those numbers seem very high. Here are some industry averages from MailChimp:

Email Marketing Benchmarks and Stats (Open Rates and Bounce Rates) | MailChimp.com

In general, I'm more concerned with click rate and sales tracking.

stumblerum · 09-25-2009, 08:19 PM

That's a great list - thanks.

Yep, they do seem high - in fact they blow the industry average out of the water according to your link!

Of course, my list isn't huge - only 1200 and growing, so these stats may not be particularly indicative long term. But this forum has kinda got me motivated to really look after this list!

Gary McCaffrey · 09-25-2009, 08:33 PM

In my main non IM niche, 20-40%.

IM niche, 10-20% if i'm broadcasting to all my lists. Have hit 35% when sending only to particular sections.

Melodican · 09-25-2009, 10:54 PM

hmmm... I came back from a seminar with armand morin and he asked everyone in the room (2,000ish) to raise their hands and stand up.

If you have less than 5% open rate, sit down
10% sit down
15% sit down

He got to 20% and most people in the room were sat down.

One little lady who owned a cake store was making 45% open rate which she was complaining about. Armand told her that it's an absolutely insane open rate (for a standard optin boracast/AR message)

If you are getting 75-80% you must either need glasses or be Shakespeare with your copy !

stumblerum · 09-25-2009, 11:13 PM

Hmmm, I am beginning to detect a little scepticism.

Aitor Astobieta · 09-26-2009, 03:08 AM

Those are some crazy opening rates!

It's funny because the other day I wrote a thread on how to increase open rates.

But I have never achieved anything close to what you are doing.

Come on, spill the beans!

Just kidding...

stumblerum · 09-26-2009, 07:19 AM

It's actually funny cos I genuinely started this thread hoping to get some tips on improving things!

A few people even seem to be skeptical that I am being truthful! ROFLAO

I don't really know what to say. I basically based my entire email strategy on link bait tactics.

Melodican · 09-26-2009, 09:02 AM

spill spill spill... the mob is waiting and getting angry..... And you don't want to Anger the mob ;-)

SuzanneH · 09-26-2009, 11:39 AM

When my list was small, the open rate was crazy high (60, 70, 80). As the list grew, the percentage went down. Now, it's anywhere from 17% to 35%, depending on the subject line. CTR is anywhere from 10% to 35%. (This is for a free newsletter.)

Suzanne

stumblerum · 02-02-2010, 11:32 PM

Thought I would post a quick update.

A few months on, the list has increased in size quite dramatically. I am find that I really have to work on titles, content and layout quite a lot - in fact it reminds me very much of writing link bait.

My stats remain quite good!

Lowest followup open rate is over 80%.

09-25-2009, 05:18 PM	#1
stumblerum Active Warrior Join Date: Sep 2009 Posts: 71 Thanks: 8 Thanked 10 Times in 10 Posts Social Networking	Here are my Open Rates for Emails Just wondering what people are considering a good open rate for their emails? I saw someone mention 20% and someone boast about 60% which made me think mine must be pretty good. Mine are around 80%, but I have put quite a bit of effort into my site and list (non-IM niche). I even had a single broadcast message that had an open rate of 111% which I guess means people saved it and came back later to read it again? My worst (for this particular list) was 70% so I am going back to work on that one a bit more as it is one of my follow-ups. The click rate for that email is WAY down too, but I think I know what I did wrong so I am going to do some tests. What are you guys getting?
	Link Bait Writer \| Me on Twitter

09-25-2009, 05:49 PM	#2
KristiDaniels InternetBusinessBox.com Join Date: Sep 2009 Posts: 391 Thanks: 6 Thanked 102 Times in 62 Posts	Re: Here are my Open Rates for Emails I only measure click rate. I remove people who didn't click during the prior month. The reason for this is improved deliverability with Yahoo, Hotmail and Gmail. All three seem to intermittently mark emails coming from a domain that sends to inactive accounts as spam and put them in the spam folder. That is the reason I do it, but it also means that I have a very respectable open rate. The dead email addresses who no longer open my emals are removed and don't count the next month. The other advantage of keeping a really clean email list is knowing your actual growth rate. If you don't clean your email list by eliminating the non-clickers, you can steadily grow to 100,000 names and find out that 90,000 of them are actually deal email boxes that have been abandoned. There is no bounce, but there is also no human at the other end of the line. Cleaning monthly allows you to see your true growth rate.

09-25-2009, 06:19 PM	#3
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: Here are my Open Rates for Emails The only list I have that has that kind of open rate is for my paid subscriber list. It consistently gets over 100% but what would you expect? They are paying for it. If you are getting that high of an open rate (70%) on a regular double optin list, I MUST know your secret because that is almost unheard of. Please? I am begging...
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09-25-2009, 07:30 PM	#4
FriendlyRob Robert Deveau War Room Member Join Date: Nov 2007 Location: Woodstock, Ontario, CANADA Posts: 426 Thanks: 52 Thanked 54 Times in 44 Posts Social Networking Contact Info	Re: Here are my Open Rates for Emails I'm impressed, I'm sitting around 30%
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09-25-2009, 07:55 PM	#5
stumblerum Active Warrior Join Date: Sep 2009 Posts: 71 Thanks: 8 Thanked 10 Times in 10 Posts Social Networking	Re: Here are my Open Rates for Emails The click rates for my first 4 follow up emails are 21%, 79%, 72% and 15% (that last one is the one I really messed up, but I know how to fix it - just haven't got around to it yet) The first one is the welcome email sent out immediately after they confirm, which gets opened at 82%, but I am guessing doesn't get read much?? Ideas? It is a pretty well written email - as good as 2 and 3, but the low click rate confounds me. Secrets? Well, I always sweat over the small stuff like the subject line and the layout of the email so guess that could account for it. The content and subject matter is well loved too.
	Link Bait Writer \| Me on Twitter

09-25-2009, 08:01 PM	#6
AmyBrown HyperActive Warrior War Room Member Join Date: Jun 2009 Location: The Left Coast, USA Posts: 477 Thanks: 250 Thanked 165 Times in 112 Posts	Re: Here are my Open Rates for Emails Those numbers seem very high. Here are some industry averages from MailChimp: Email Marketing Benchmarks and Stats (Open Rates and Bounce Rates) \| MailChimp.com In general, I'm more concerned with click rate and sales tracking.
	"Test fast, fail fast, adjust fast." Tom Peters

09-25-2009, 08:19 PM	#7
stumblerum Active Warrior Join Date: Sep 2009 Posts: 71 Thanks: 8 Thanked 10 Times in 10 Posts Social Networking	Re: Here are my Open Rates for Emails That's a great list - thanks. Yep, they do seem high - in fact they blow the industry average out of the water according to your link! Of course, my list isn't huge - only 1200 and growing, so these stats may not be particularly indicative long term. But this forum has kinda got me motivated to really look after this list!
	Link Bait Writer \| Me on Twitter

09-25-2009, 08:33 PM	#8
Gary McCaffrey Advanced Warrior War Room Member Join Date: Jan 2003 Location: Belfast, Ireland. Posts: 851 Thanks: 22 Thanked 59 Times in 46 Posts Social Networking	Re: Here are my Open Rates for Emails In my main non IM niche, 20-40%. IM niche, 10-20% if i'm broadcasting to all my lists. Have hit 35% when sending only to particular sections.
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09-25-2009, 10:54 PM	#9
Melodican London Warrior War Room Member Join Date: Feb 2009 Location: London // Blackpool - UK Posts: 241 Thanks: 47 Thanked 44 Times in 23 Posts Social Networking	Re: Here are my Open Rates for Emails hmmm... I came back from a seminar with armand morin and he asked everyone in the room (2,000ish) to raise their hands and stand up. If you have less than 5% open rate, sit down 10% sit down 15% sit down He got to 20% and most people in the room were sat down. One little lady who owned a cake store was making 45% open rate which she was complaining about. Armand told her that it's an absolutely insane open rate (for a standard optin boracast/AR message) If you are getting 75-80% you must either need glasses or be Shakespeare with your copy !
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09-25-2009, 11:13 PM	#10
stumblerum Active Warrior Join Date: Sep 2009 Posts: 71 Thanks: 8 Thanked 10 Times in 10 Posts Social Networking	Re: Here are my Open Rates for Emails Hmmm, I am beginning to detect a little scepticism.
	Link Bait Writer \| Me on Twitter

09-26-2009, 03:08 AM	#11
Aitor Astobieta Mind over Matter War Room Member Join Date: Sep 2009 Posts: 193 Thanks: 45 Thanked 41 Times in 29 Posts Social Networking Contact Info	Re: Here are my Open Rates for Emails Those are some crazy opening rates! It's funny because the other day I wrote a thread on how to increase open rates. But I have never achieved anything close to what you are doing. Come on, spill the beans! Just kidding...

09-26-2009, 07:19 AM	#12
stumblerum Active Warrior Join Date: Sep 2009 Posts: 71 Thanks: 8 Thanked 10 Times in 10 Posts Social Networking	Re: Here are my Open Rates for Emails It's actually funny cos I genuinely started this thread hoping to get some tips on improving things! A few people even seem to be skeptical that I am being truthful! ROFLAO I don't really know what to say. I basically based my entire email strategy on link bait tactics.
	Link Bait Writer \| Me on Twitter

09-26-2009, 09:02 AM	#13
Melodican London Warrior War Room Member Join Date: Feb 2009 Location: London // Blackpool - UK Posts: 241 Thanks: 47 Thanked 44 Times in 23 Posts Social Networking	Re: Here are my Open Rates for Emails spill spill spill... the mob is waiting and getting angry..... And you don't want to Anger the mob ;-)
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09-26-2009, 11:39 AM	#14
SuzanneH Weight Loss Warrior War Room Member Join Date: Jul 2006 Location: Canada Posts: 630 Thanks: 67 Thanked 68 Times in 59 Posts	Re: Here are my Open Rates for Emails When my list was small, the open rate was crazy high (60, 70, 80). As the list grew, the percentage went down. Now, it's anywhere from 17% to 35%, depending on the subject line. CTR is anywhere from 10% to 35%. (This is for a free newsletter.) Suzanne

02-02-2010, 11:32 PM	#15
stumblerum Active Warrior Join Date: Sep 2009 Posts: 71 Thanks: 8 Thanked 10 Times in 10 Posts Social Networking	Re: Here are my Open Rates for Emails Thought I would post a quick update. A few months on, the list has increased in size quite dramatically. I am find that I really have to work on titles, content and layout quite a lot - in fact it reminds me very much of writing link bait. My stats remain quite good! Lowest followup open rate is over 80%.
	Link Bait Writer \| Me on Twitter