I want to become a consultant.

by Eagle Tsar 17 replies
My dream is to be a consultant. I want to help companies maximize their profits and improve their marketing. Do you have any suggestions on where I can start learning how to do that (especially profit maximization)? Maybe book/course suggestions. I have some courses by Dan Kennedy and Jay Abraham but no idea where to begin.
#main internet marketing discussion forum #consultant
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  • Profile picture of the author Steve L
    Originally Posted by Eagle Tsar View Post

    My dream is to be a consultant. I want to help companies maximize their profits and improve their marketing. Do you have any suggestions on where I can start learning how to do that (especially profit maximization)? Maybe book/course suggestions. I have some courses by Dan Kennedy and Jay Abraham but no idea where to begin.
    I recommend the book Rework.
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  • Profile picture of the author Sarevok
    Here's a great brainstorming exercise:

    What's the PERFECT lead magnet that your prospects would benefit from big time?
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    • Profile picture of the author Eagle Tsar
      Hello Sarevok,

      Acually, I'm not asking about how to get clients, I'm asking about how to help them with their Marketing stratgy/systems, help them maximize their profit, ect.

      Do you know any courses or books that teach you how to do that step by step?
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  • Profile picture of the author Mark Singletary
    1. Write or find an ebook or course written by others.

    2. Then set up a full funnel. You'll need a lead magnet, tripwire, main product, and an upsell product/service.

    3. Figure out how to drive traffic to it. Build an email list. Set up social media pages to help in your marketing. Run some paid ads.

    4. Make sales.

    Now that you know how to do it, you are more likely to be able to help others.

    If you can't sell your own ebook (or an affiliate product) then you can't help Dr. Smith get more patients or Frank's Hardware Store to get more customers. Once you know how the basic process works through your own practice, you can adapt it to your client's situation.

    As far as courses, not sure which ones you have but use them. Do all the steps. If you won't or can't use what you have, a new shiny object isn't likely to be used either.

    Good luck.

    Mark
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by Eagle Tsar View Post

    My dream is to be a consultant. I want to help companies maximize their profits and improve their marketing. Do you have any suggestions on where I can start learning how to do that (especially profit maximization)? Maybe book/course suggestions. I have some courses by Dan Kennedy and Jay Abraham but no idea where to begin.
    So, you have a dream about consulting, but have no earthly idea how to go about it?

    Let me ask a question. In your dream, what do you do?
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  • Profile picture of the author cjsparacino123
    you have to understand negotiation and high level sales process, thats how i do it, go start selling stuff. you teach yourself an invaluable life skill when you do. If you dont have any mentors you gotta go it alone, only tell what you are doing to people who are receptive, you will know right away. Stay away from people who doubt you.

    Grab a journal, and a stopwatch, spend one hour closing the deal or learning from experience.

    Do this daily, each day you will have a breakthrough, they build on each other over time.

    Soon enough youll close the deal, learn enough to be a professional salesman and start a sales organization, or you will go help companies

    Before you teach the sales process you use, i would focus then on daily marketing activities to express that muscle, you need both in business.

    same process, set up ads, run them, watch and learn. By now you will know what you need to do to convince someone to say yes and buy your offer, so go start working on your sales funnel and marketing documents and daily activities.

    when youve done those two you will be able to consult companies and help them professionally. once thats done call me <3
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    Master Of The Universes

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  • Profile picture of the author Wile E Coyote
    Where are you located, and what specific companies are you looking at consulting?

    Some of the posters above me, seem to think you have to have a product in order to consult companies. They are absolutely wrong.

    As long as you understand the fundamentals of how to sell, you don't need to actually do it yourself. Think of a cold caller who is just starting out. They are reading a script. They close the sale. With years of experience they can (but usually don't) deviate from the script. They didn't spend days or weeks or months or years creating their own product and starting to sell.

    All you have to do, is understand what goes into the strategy in order to help someone. I sell (in my business) a $2,000/mo. coaching for dating and I never talk to anyone on the phone. And I certainly don't know much about dating (outsourcing the coaching).

    It's all about positioning and controlling the market.

    EDIT: I'm absolutely not advocating that people who don't know what they are doing should ever consult anyone. I'm just saying you don't have to DO what you're amazing at. Architects design AMAZING buildings. Most of them haven't ever put up trusses. Consultants can design AMAZING strategies and help companies do things they could never do alone, but it doesn't mean they have to understand ever specific business.

    Another example: Marketer A consults Private Practice Doctors. It doesn't mean they have to understand how to perform a surgery. They will, over time, learn the jargon needed to succeed however.
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  • Profile picture of the author Victor Edson
    Here's two very realistic ways to approach a consulting career.

    1. Get a degree in business. Learn about marketing, distribution, management and all the ins and outs of running a real business. While in school get a job in b2b sales and either work or volunteer at a local consulting firm. Literally offer to work for free if you can't find anyone to pay you. Do it for the experience and not just the pay.

    After you get a degree and some basic skills in b2b sales and consulting, you'll be able to hire on at a local consulting firm with experience, knowledge and a lot of help in doing something you love, helping other businesses straighten out their problems and increase their bottom line.

    2. Start your own business. You could use the methods above selling digital products in a sales funnel. Through your own trials to success you'll learn the ropes of what sells and how to drive sales.

    You could also transfer this to any type of offline business selling any type of business related service. Just make sure you're focusing on selling products to business owners so you learn about their wants, needs, and problems while learning how to get through to decision makers and getting more comfortable with your long term target market.

    You'll learn how to sell stuff to businesses, but honestly...

    Who would you rather hire to consult your business?

    Most small, medium and even large businesses need help with professionalism, customer service, customer retention, and efficient productivity just as much or even more as they need to drive more customers through the door. These are very real problems and each company is completely different in what's holding them back from the next level in their business.

    Before making your decision I'd recommend asking yourself what it is that attracts you to consulting and is consulting business owners the best way to achieve that?

    Whatever you choose, do your best to learn for the benefit of helping others and success will find you.
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  • Profile picture of the author DIABL0
    If you get the point of making good money doing internet marketing. Consulting could be an add on to the business. However, it's the worst, because you are trading your time for dollars and that's is what is considered a job.

    You want to leverage your time and make the most the from it. Where if you are doing anything that is 1-on-1, then you are probably not making top dollar.

    I know someone that charges $1950 for a 1-hour phone call. I'm a wuss when it comes to consulting and charge $500 per hour because I know there is no way at that price I won't deliver value. But at the same time, I have no desire to do it at that price. So most of the time I try and weasel out of it by saying I'm booked up or I just blow off the contact request.

    I would be happy with $1500, but I guess I just have a fear of failure to deliver value. What if by some chance the client goes away dissatisfied. Which is why by default I feel comfortable at $500 but have no desire at that price. Which is totally counter productive.

    Anyway, consulting has always been my biggest dilemma as part of the business. So if you do decide to do it, make sure you charge what you are happy with or you will end up in some screwed up conundrum like me.
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  • Profile picture of the author DABK
    Can you maximize your own profits or marketing?
    Have you maximized anyone's profits or marketing?
    Different ways to go about it based on your responses to the above questions.



    Originally Posted by Eagle Tsar View Post

    My dream is to be a consultant. I want to help companies maximize their profits and improve their marketing. Do you have any suggestions on where I can start learning how to do that (especially profit maximization)? Maybe book/course suggestions. I have some courses by Dan Kennedy and Jay Abraham but no idea where to begin.
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  • Profile picture of the author monica29312
    Firstly try to maximize your profit & improve your marketing, when you will be succeed, then you may consult others. So try hard to increase yourself. A ton of video about the it in the online. Just search & apply. Thanks for your good idea.
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  • Profile picture of the author Frank Donovan
    Originally Posted by Eagle Tsar View Post

    My dream is to be a consultant.
    I think you need a bigger dream.

    Consultancy has a bad rep because too many consultants are just failed business people. Further, decision-shy corporate executives hire consultants primarily to devolve responsibility from themselves or to create scapegoats. It's a merry-go-round of mutual pass-the-buck with neither party having true skin in the game, yet both managing to get away with pulling down a salary or fee for doing not very much at all.

    There are good consultants, but these almost always emerge from within the actual industries in which they now consult. They've got first-hand experience of growing or helping to develop successful enterprises. They've tried various methods and strategies themselves and found out (often to their own cost) exactly what works and what doesn't. You don't get that from a book or a course, no matter how good a student you are.

    Do first. Consult later.
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    I've just put Richard Branson's number on speed-dial. I call it my "Get-Rich-Quick" scheme.

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  • Profile picture of the author Gambino
    Nobody starts as a consultant. They start with their own success and develop a reputation and proven track record. Then they leverage their expertise to consult for other businesses.

    Do you have a proven track record of success that shows your expertise?
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    Looking for a partner for a social media marketing agency. We sell software, ad services and done for you funnels and businesses.

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  • Profile picture of the author T2
    Make a list of all the things one would have to do to become an "effective" business consultant, and then go and do it. Easier said than done I know, but becoming an "effective" consultant is not easy, but if it's your dream then hopefully it will be worth it for you.
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  • Profile picture of the author Rory Singh
    A good place to start would be researching 'local lead generation courses'. You can start by doing a search on Google right now for those keywords.

    There are some good ones out there but the ones that will teach you everything you need to know aren't cheap.

    And forget people who tell you to research everything for free.

    No I am not selling local lead Gen courses.

    But the local lead Gen and marketing biz can be very lucrative.

    And a good education created by people who actually know what they are doing and teaching will come with a price that matches value.

    This is a Universal Law.
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    No Other Career Has Created MORE Millionaires than Network Marketing. However, traditional Networking Sucks! Stop Failing With the Other 97%! -->>Here's how the Pros Do it Online--<<

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    • Profile picture of the author Eagle Tsar
      I'm currently studying Dan Kennedy's Ultimate Lead Generation Machine.

      Thanks for your reply
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  • Profile picture of the author fratt55
    hi there

    consulting in what area /field

    you need to answer that question first..

    you could go to school but if you are not the school type

    then

    get a ebook on consulting

    go to www.fiverr.com... you will be able to find what you are looking for for just $5 usd

    ok
    talk soon
    sam f
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