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Suggest me marketing strategy from scratch please

by Socialmedia Content
4 replies
Hi,

What I do: I design and create Picture Quotes using 100% royalty free images, on topics that my client wants like: inspirational, business, health, parenting and you name it! I do add my client's branding on all picture quotes (logo/url/social handle).

Where I sell: At present, I'm using freelancing Marketplaces.

Potential of service that I provide - to create picture quotes: These days when every business has presence on Social Media like Facebook, Twitter and Instagram, they require something to post on them regularly. This is where my service comes in place. I provide them SOCIAL CONTENT with their branding on it. I just imagine that there are hundreds of thousands of businesses on social media which may require my service, hence potential is huge.

What I want to achieve: Limitation of freelancing Marketplaces is that, my service is promoted to prospective clients who are aware about particular marketplace like upwork, fiverr etc. That is like 5% of total potential buyers. So I want to reach to rest of maximum possible buyers. But to do so, I can reach them individually by going on their website and then contacting them, one by one. This will take me ages and doesn't seem viable. So what I want to achieve is, how can I reach to them at once? What marketing strategy should I follow that I reach to them quickly? How can I reach to mass in a go?

This has been bothering me for a while. By looking at good number of sales I am able to generate for my service on freelancing marketplaces, I assume that service that I provide has tremendous potential. Only question is how to reach them ALL?
#marketing #scratch #strategy #suggest
  • Profile picture of the author spartan14
    Get with paid traffic like adwords facebook ads etc .Create an ad about service you offer and find the right keywords .This will help you a lot with potential customers ,you can try also youtube ads as ts very cheap
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  • Profile picture of the author Frank Donovan
    Originally Posted by Socialmedia Content View Post

    I just imagine that there are hundreds of thousands of businesses on social media which may require my service, hence potential is huge.

    What I want to achieve: Limitation of freelancing Marketplaces is that, my service is promoted to prospective clients who are aware about particular marketplace like upwork, fiverr etc. That is like 5% of total potential buyers. So I want to reach to rest of maximum possible buyers. But to do so, I can reach them individually by going on their website and then contacting them, one by one. This will take me ages and doesn't seem viable. So what I want to achieve is, how can I reach to them at once? What marketing strategy should I follow that I reach to them quickly? How can I reach to mass in a go?
    For the clients you're trying to target, the service you offer is likely to be just a small part of a larger, social media-based strategy. Your best bet is to pursue clients from within the SEO or social media services market - companies or individuals who currently offer a range of services to other businesses. For them, your service might be a worthwhile add-on they could use either to improve their offer, or as an outsourced service they don't have the time or expertise to do themselves.
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  • Profile picture of the author Mark Singletary
    I think you mentioned elsewhere that you don't have your own website. I'd say that is a very important step.

    If I was contacted by someone trying to sell me something and they didn't have their own site, in most cases I would ignore them and consider them scamming, spamming, scum. But that is just me.

    Mark
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  • Profile picture of the author JohnMcCabe
    I think Frank nailed it for you.

    Think about it. Which would you rather deal with? A thousand individual buyers, or a handful of agencies? Which would be more likely to provide ongoing business without a lot of follow-up?

    Even if you opt for individual customers (although you can have both), you might want to look for clients willing to enter into a longer term, multi-image contract rather than going for one-off projects.

    If you pursue individual sales, you now also assume all the marketing, customer service, accounting, collections and payment processing, etc. currently provided by those online marketplaces.
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