How to go from $10,000 profit per month to $100,000

[TelegramSam]

A good friend of mine for over 10 years, currently makes $10,000 profit or slightly more each month.

He does this from one website that he started about 5 years ago.

All this is from organic traffic.

He does not advertise. He does no article marketing. He does no link building. He does no PPC.

The only list he builds is of his paying customers. He has no autoresponders and sends out no email marketing stuff.

I think he realises that he was probably lucky to get the site going a few years ago and get it well established in the search engines. There are many natural in bound links which have sprung up over the years.

It isn't a large site, but has about 300 pages and gets about 1,500 unique visitors per day.

He asked me a question a few days ago about how he can take it to the next level. He wants to go for $100,000 profit per month.

This got me thinking and yes I have various ideas, but without biasing anyone's replies, I won't start off by mentioning any.

It seems to me that he has many options as he seems to be doing so few of them.

So guys & girls, what suggestions can you offer to help him take his business to $100,000 profit per month?

Where should he concentrate his efforts?

Thanks,
Sam

[Oscar D]

Well if he does not use any of those marketing techniques and is making $10 000 per month then imagine what he could make if he did attempt some of the methods of promotion that you have suggested?

I think he should test and try a few of the promotion techniques that you have suggested, then after testing he should be able to analyze what worked and then just simply focus on that technique.

This should be able to result in more leads for the website and more profit.

Hope that helps you

Originally Posted by TelegramSam

A good friend of mine for over 10 years, currently makes $10,000 profit or slightly more each month.

He does this from one website that he started about 5 years ago.

All this is from organic traffic.

He does not advertise. He does no article marketing. He does no link building. He does no PPC.

The only list he builds is of his paying customers. He has no autoresponders and sends out no email marketing stuff.

I think he realises that he was probably lucky to get the site going a few years ago and get it well established in the search engines. There are many natural in bound links which have sprung up over the years.

It isn't a large site, but has about 300 pages and gets about 1,500 unique visitors per day.

He asked me a question a few days ago about how he can take it to the next level. He wants to go for $100,000 profit per month.

This got me thinking and yes I have various ideas, but without biasing anyone's replies, I won't start off by mentioning any.

It seems to me that he has many options as he seems to be doing so few of them.

So guys & girls, what suggestions can you offer to help him take his business to $100,000 profit per month?

Where should he concentrate his efforts?

Thanks,
Sam

[TristanPerry]

Without knowing more about his business/website, it's quite difficult (if not impossible) to make any detailed suggestions.

If he's making $xxx,xxx turnover per annum, I'd suggest that he goes to a business consultant to help him put his turnover into the millions.

Asking people on a random forums may not be wise, especially without giving any real detail about the website/niche/traffic/visitors/growth (etc).

[Zeus66]

I'm no PPC'er but if he has a significant budget, that might be a good place to quickly ramp things up. He should have a good handle on conversion rates with a site that old, so it's just a matter of picking the best keywords, I would think, to get a predictable increase in income.

John

[affmrktng]

perhaps he should hire someone to optimize what he already has.

[The Artful Surfer]

What kind of business is this? It's tough to answer this question specifically without well, more specifics Also I'm obviously curious.

[timpears]

With the limited information we have to work with, I would say that I would guess that the 1,500 daily visitors don't all buy, so I would think that one of the best starting places is to try to get as many of them to opt into a list. So an auto responder, and something that he can give to them to entice them to sign up, so he can market to them.

Without knowing the web site or even the niche that he is in, it is not easy to give any detailed information though.

[jasonmorgan]

like the previous posters said... more info please.

gotta say, $10,000 a month from only 1,500 unique visitors is very impressive. kicks butt on my ratios.

[Ken Strong]

Not sure how useful this thread is... ideally, I'd want to get this advice from someone who is already consistently making $100k a month (or at least somewhere in that neighborhood). Anybody can theorize.

While there are a number of Warriors who make $10k a month, I'm guessing there's only a relative handful who have reached $100k a month... and I don't think any of them has posted in this thread yet.

[TelegramSam]

More data:

It is in the health and wellness industry.

Some info products, some health products.

Not weight loss.

I am guessing it is mainly females who buy from him (estimated 75%).

I reckon that for every $100 in sales he makes, his final profit after expenses is about $40 to $50 at the moment.

I also remember him telling me, he does no cross selling, no back end follow up, just sales through the site.

The more I think about it, the more I see how he could relatively easily double his business and then some.

I also know he is sitting on about 20 or 30 very decent domain names!

Sam

[milan]

Hard to say without much details..:
He can do one of the two things. Improve:
1) Traffic
2) Conversions

I'd concentrate on 2) first and 1) second because if he can do just a couple of little improvements it's enough for a lot more income.

As you mentioned, he doesn't build a list except the list of his customers. I suppose he sells something. By simply giving away a free report before the paid offer would get him to let me guess $20,000 per month and a new valuable asset - a list.
I'd do that first.

[milan]

Originally Posted by jasonmorgan

gotta say, $10,000 a month from only 1,500 unique visitors is very impressive. kicks butt on my ratios.

That's $0.22 per visitor. I'm not that impressed. You might've missed it's 1,500 unique visitors PER DAY, that's 45,000 per month.

[Ken Strong]

Originally Posted by James Lancaster

Let's put it this way - if you have 10 dollars and you know how to invest it so you make 20 dollars, it is ok to presume that if you had 10k$ you could invest them and make 20k$.

Possibly -- but then I would wonder why you hadn't reinvested the $20 to turn it into $40, and turn $40 into $80, etc.

If I knew that you had $10 six months ago, and had turned it to $50 three months ago, and now had $100, then I might listen to your advice for making $1,000, figuring that you were already on the way there and heading in the right direction at least.

[jacktackett]

Well one thing I'd say is that instead of guessing he needs to get his data into better shape.

I'd suggest he find out what the lifetime value of a customer is worth to him - then he can figure out what he can do to acquire/keep more customers.

He either needs to get more - or get the ones he has to buy more.

Another way to get customers and grow revenue in the offline world is to buy either competitors or complementary companies.

Also he needs to make sure his 'mind' is in the right state too - he has to believe and WANT to get from 10L to 100K.

Good luck,
--Jack

Originally Posted by TelegramSam

More data:

It is in the health and wellness industry.

Some info products, some health products.

Not weight loss.

I am guessing it is mainly females who buy from him (estimated 75%).

I reckon that for every $100 in sales he makes, his final profit after expenses is about $40 to $50 at the moment.

I also remember him telling me, he does no cross selling, no back end follow up, just sales through the site.

The more I think about it, the more I see how he could relatively easily double his business and then some.

I also know he is sitting on about 20 or 30 very decent domain names!

Sam

[KristiDaniels]

Leveraging your current customer base is usually the easiest way to add a zero to the bottom line.

His customers know people with the same interest.

His customers know what other products they want.

His customers know where else they hang out (for advertising, JVs, etc).

His customers know what parts of his current offerings bug them and could be made better.

Multiply it all together and you get another zero.

[MikeWalker]

It sounds like there are a lot of places to start. I wouldn't know which was best.

Perhaps try to improve conversion and offer some upsells etc.

I'm no expert so don't really know.

[zorus]

he could offer the same info in video format, to increase the perceived value, he could invest and outsource all the stuff.
Sell physical version of the same material.

[Popstar]

The easiest and first step is to sell more products or services to his existing customers. He already has the best type of list anyone can have... a customer list. They've purchased from him once, so they should trust him if they liked the product. There's little to no cost involved in contacting them again. So create the backend first.

Not sure what his existing customers want? Contact them and ask.

I think that should be his priority. He also should be testing and tracking. That's an easy and low-cost way to potentially increase conversions and profits if he's not already doing so.

Next, I would suggest an affiliate program if that makes sense for him. He can enlist his customers as his first affiliates if he wants. Again, this is an easy way to get more customers with little cost... and then the new customers are directed to his backend to multiply the profits.

Then I would suggest that he figure out where his potential customers are hanging out (besides his website, of course) and find a way to get in front of them... whether through jvs, advertisements, offering to post content (with his link) to other websites, etc. He may even be able to contact his customers offline, but first he has to figure out where a critical mass of his potential customers hang out.

Finally, if he does establish a backend, he should probably develop multiple frontend products so that he entices more customers into his backend.

But as others have said, it's hard to be specific because we don't know what subniche or product you're talking about.

Debbie

[mywebwork]

How about having his site translated into other languages and thus increasing his market?

Bill

[DennisM]

Sam,

One thing that's almost for sure, your friend will never get to the $100K number without BUILDING A LIST. It's much easier to sell to a past customer than acquire new one.

Build a list and sell to it forever. In addition, the list is a business asset.

Dennis

[anwar001]

He can do video and audio podcast distribution to get visitors who are not using search engines but are fond of videos. At the same time, article marketing and setting up blog might help further.

My advice would be to start another site in a different niche and try to get it to earn around that 10k mark or something. Instead of depending on 1 site, he should be having multiple sites.

[K1]

More information please, I'm sure many of us here wish we could be making 10K a month as well.

Can you atleast say the following, this won't give away the niche
Is it
1) affiliate marketing
2) eCommerce
3) Selling his own product
4) Ads??
5) Lead generation

Just curious what type of business he's in to be doing so well, you don't have to give away the niche.

Here are some recommendations
Improve conversions
See which keywords are converting better and focus on those
Which keywords isn't he ranked for?
-Use PPC to test conversion for those keywords
Look for repeat buyers in other words build a list, market to the list

Those are one's I can think of for now

[Will Edwards]

He's clearly selling as an affiliate at present (from your numbers) that opens a couple of obvious options ...

1. He could do it by developing his own product(s) - higher margins - recruit his own affiliates etc
2. Approach the vendors he is already dealing with & ask them for better commissions

Will

[TelegramSam]

Originally Posted by Will Edwards

He's clearly selling as an affiliate at present (from your numbers) that opens a couple of obvious options ...

1. He could do it by developing his own product(s) - higher margins - recruit his own affiliates etc
2. Approach the vendors he is already dealing with & ask them for better commissions

Will

I don't know why you think he is doing it as an affiliate. He most definitely isn't.

He generates 100% of his sales from his own products.

[Johnson Tay]

The only people I know making 6 figures a month in IM are buying traffic (PPC & media buy) This should give him a clue.

[TelegramSam]

There are many businesses who generate large incomes without PPC.

When there are so many options on how to expand, it is difficult making a choice.

Where to start?

[Sylviane]

If he has already such a successful site, this means that is got some ranking. Probably very good one. Imagine what a few articles and web 2.0 pages would do? This is how I went from zero to expanding my online business far and wide. So, I can only imagine what kind of results he would have just by doing a bit of bum marketing.

This is my two cents based on what I know.

[ahlexis]

The place to start is by knowing every possible detail of his site. In other words, what are his conversion numbers? What are his best pricing points? Is it possible he could make more money by RAISING the prices of some of his products, because even with a potentially lower NUMBER of sales the profits per sale may make this idea a good one.

For instance, one well-known marketer has said that for every dollar they spend that dollar returns them seven dollars. So at that point it's just a matter of spending the dollars coming in to multiply them seven-fold.

Also, contrary to what most people in this thread have said, he already has a list . . . a very POWERFUL list . . . a customer list. One thing to consider is, when someone has bought from you they already know the value of what you have to offer. And if they are satisfied with the purchase then they will buy from you again and again . . . if only you give them the chance to do so by having additional products of value.

It might be a very good idea to take that customer list and analyze it to determine things about it. Split it up into segments by who bought what. Take a good look at those who bought product A to see if buying product B is possibly a logical next-step progression for the product A buyers. And then give them the opportunity to buy product B soon afterward.

Get to know the typical customer, and the ideal customer and what traits they have in common as well as what differences there are betwen them. What they want, what they need, what they desire. And then give it to them in every possible way you can, in digital, in print, in audio, in video, AND in live conference (yes, at a hotel or other venue...some people don't have a problem writing a $5,000 - $10,000 check to get unique experiences and/or training so there's big money in conferences). Each has a perceived value range, and each is progressively more valuable in the customer's mind than the one before it.

For me personally, it has been a very interesting education to buy from some companies. As a marketer (and therefore a student of marketing!) I have learned a lot about the process by watching what was offered to me next after buying one thing from a company.

In today's world the biggest and most successful companies do not just develop products to sell. They develop relationships with their customers, especially their best customers. But it is a science to a certain point; you as the business owner can start out selling a customer one product and before long have a customer who is not only willing to pay big $$$ to have every product you have to offer but also referring you to all of their friends who will listen if that relationship develops properly.

[derekwong28]

Most small e-commerce sites depend on SEO (free traffic) like your friends. PPC is usually the next most important source of traffic but the cost could be prohibititely expensive. Affiliate programs and mailing lists usually only play a minor role in terms of traffic and conversions for an e-commerce site.

Honestly, I don't think you should even be thinking about $100,000 a month without having reached $20,000 a month first. My hunch that even if you try all the suggestions in this thread, it would prove very difficult to reach $20,000 a month because you are dealing with paid advertising that may carry a very low ROI. Also as the orders increase, your friend may be forced to hire extra workers that will cut into his bottom line.

You may need to carry out a radical rethink of your business in order to reach $100,000. One possibility is to have your own brand and concentrate on wholesale. It may also be worthwhile to concentrate on promoting products where there are a lot of repeat customers. Another would be to carry a massive advertising campaign even if there is a big loss initially. Besides PPC, you could use media or content network buys at related sites. Also, you can offer a free sample of your product in orfer to get people to sign up to your mailing list. Obviously, I am talking about high risk strategies and personally I never dared to try this with my e-commerce business.

Derek

[LilBlackDress]

"It isn't a large site, but has about 300 pages and gets about 1,500 unique visitors per day."

I am curious what do you consider a large site?

Is he selling his own product or affiliate marketing? When you say net is $50 or so from $100 I would assume it is his own product?

Is he ranked high in the searches or does the traffic come from the list?

[KenSilver]

Research Fat Loss 4 Idiots / Weight Loss and Diet Center. They claim $21m/yr using mainly affiliates writing articles.

Some good information here on the WF.

[Joseph Park]

Originally Posted by TelegramSam

More data:

It is in the health and wellness industry.

Some info products, some health products.

Not weight loss.

I am guessing it is mainly females who buy from him (estimated 75%).


Sam

Well, why not get some health related Clickbank products
or CPA products and promote them through his email list?

Or he could post some reviews about those products and
put some banner advertisements on the side and the top
right corner?

There are tons of different monetizing to do with 1500
unique visitors on a daily basis...

[TelegramSam]

Originally Posted by LilBlackDress

"It isn't a large site, but has about 300 pages and gets about 1,500 unique visitors per day."

I am curious what do you consider a large site?

Is he selling his own product or affiliate marketing? When you say net is $50 or so from $100 I would assume it is his own product?

Is he ranked high in the searches or does the traffic come from the list?

I consider a large site anything with a few thousand or more pages.

He is selling his own products and all traffic comes from the search engines and from natural links built up over the years.

[lakshaybehl]

Strengthen your funnels first- make sure you are making more money per visitor ... as much as you possibly can.

Then, and if you know its good enough for the affiliates, spend money on recruiting affiliates.

All you need to do is to get the numbers in front of their eyes and if they find it to be good enough, they'll bite.

Pay out on time, rinse and repeat.

-Lakshay

[Peter Adamson]

He needs exponential growth. KristiDaniels hit the nail on the head. Find a way to get existing customers to refer new customers through an affiliate program or some kind reward system. Only massive exponential/viral growth will get you to that level.

[GCWilliams]

Out of all the posts I like this one the best...

Originally Posted by KenSilver

Research Fat Loss 4 Idiots / Weight Loss and Diet Center. They claim $21m/yr using mainly affiliates writing articles.

Some good information here on the WF.

1. Because I'm pretty sure Ken has a VERY successful business.

And

2. Because he's talking about finding the best and most successful business in that field and modeling it. That's what I would do. Do a bit of research. Find out what their main strategies are. And do that!

Also, does he have a customer list? He could definitely sell more stuff to them. Maybe create a valuable continuity program and offer his customers a big "bribe" to test drive it.

Interesting post!

GW

[sunny_popali]

Cool replies all over, I was wondering if Sam has not mentioned $10,000 that too w/o investment, this discussion could have longen upto this, anyways ... all suggestions are worth for trying for your friend.

But I agree with milan "That's $0.22 per visitor. I'm not that impressed. You might've missed it's 1,500 unique visitors PER DAY, that's 45,000 per month."

Originally Posted by TelegramSam

A good friend of mine for over 10 years, currently makes $10,000 profit or slightly more each month.

He does this from one website that he started about 5 years ago.

All this is from organic traffic.

He does not advertise. He does no article marketing. He does no link building. He does no PPC.

The only list he builds is of his paying customers. He has no autoresponders and sends out no email marketing stuff.

I think he realises that he was probably lucky to get the site going a few years ago and get it well established in the search engines. There are many natural in bound links which have sprung up over the years.

It isn't a large site, but has about 300 pages and gets about 1,500 unique visitors per day.

He asked me a question a few days ago about how he can take it to the next level. He wants to go for $100,000 profit per month.

This got me thinking and yes I have various ideas, but without biasing anyone's replies, I won't start off by mentioning any.

It seems to me that he has many options as he seems to be doing so few of them.

So guys & girls, what suggestions can you offer to help him take his business to $100,000 profit per month?

Where should he concentrate his efforts?

Thanks,
Sam

Best option is to leverage the existing site. Make it 15000 uv/day. Starting new websites in unknown niches would be a bad idea!

[itcoll]

he needs to get affiliates.that is what i think could take 10 thou to 100 thou profit.

[SimonHarrison]

Originally Posted by Ernie Lonardo

He sounds like the spoilt type who never appreciates anything he has and will never be happy, I

Where on earth did you get from ?

The guy makes $10k and would like to know how to expand on that.

That makes him spoilt and appreciative ?

God, talk about character assassination.

God forbid anybody should want to increase their bottom line.

In answer to the OP, I would suggest you're friend starts to build a list.

He's getting about 40,000 uniques a month, nearly half a million a year,
he's only taking names from customers.

That leaves a lot of potential customers which could have been turned
into customers if he had some kind of lead magnet.

It will cost him virtually nothing to implement and he can get
started immediately.

We don't currently know the extent of his sales funnel, the upsells, downsells
and so on, could that be improved to generate a greater ROI per customer?

With the vague information given it's pretty hard to add anything other
than generic suggestions.

[Ernie Lonardo]

I thought I tried to sound like I wasn't attacking him as best I could by using "sounds like he" "no offense" "without knowing the guy"...I even edited the article about 3 times because I knew some people would flame me for my comment.

but I still stand by it...anyone who wants to make 100K a month is plain crazy and thinks money will make them happy. I bet he will blow the cash on materialistc crap anyway if he ever made $100K a month.

The guy makes 10K a month....thats plenty of money for 1 guy he should go for a walk outside, go jump off a plane, go fishing, get weekly massages or something lol

....if he asked how can he double it, sure I wouldn't of said anything....but 100K a month? What the hell for....so he can say his a millionaire to everyone?

It's just a little annoying because so many people would love to just make a min wage to quit their jobs and do IM and would be way happier than this guy who makes a whopping 10K a month...makes you wonder doesnt it?

I don't know the guy obviously so I could be wrong I admit that.

Originally Posted by SimonHarrison

Where on earth did you get from ?

The guy makes $10k and would like to know how to expand on that.

That makes him spoilt and appreciative ?

God, talk about character assassination.

God forbid anybody should want to increase their bottom line.

In answer to the OP, I would suggest you're friend starts to build a list.

He's getting about 40,000 uniques a month, nearly half a million a year,
he's only taking names from customers.

That leaves a lot of potential customers which could have been turned
into customers if he had some kind of lead magnet.

It will cost him virtually nothing to implement and he can get
started immediately.

[SimonHarrison]

Originally Posted by Ernie Lonardo

The guy makes 10K a month....thats plenty of money for 1 guy he should go for a walk outside, go jump off a plane, go fishing, get weekly massages or something lol

.

You're basing this on your own needs and requirements, the OP said the guy
wanted to target $100k a month, that could be very steep climb but he's
setting himself a goal and credit to him for doing so.

For reference $10k wouldn't actually cover my outgoings, it's really all relative.

This is an internet marketing forum and folks shouldn't be called spolit
and unappreciative for having the goal of maximizing their revenue.

Perhaps a million bucks a year is what it takes for this guy to consider
himself wealthy and that's his goal, to secure his future for life .

Who are we to judge what cap he should be allowed to place on that before
calling him names.

It was a misplaced comment Ernie and as you say, you don't even
know the guy.

[Ernie Lonardo]

Originally Posted by SimonHarrison

For reference $10k wouldn't actually cover my outgoings, it's really all relative.

120K a year is more than enough money to live comfortable in most places I'd say. The guy probably has a high cost of living so I understand your point.

This is an internet marketing forum and folks shouldn't be called spolit
and unappreciative for having the goal of maximizing their revenue.

I never said wanting to maximizing ones revenue is bad. Its a little like having a guy who makes $1 million dollar a year wanting to make $10 Million a year? I'd say thats being a little unappreciative IMO.

Perhaps a million bucks a year is what it takes for this guy to consider
himself wealthy and that's his goal, to secure his future for life .

Thats my point...the guy is already wealthy and he probably doesnt know it due to being spoilt his whole life or just wanting to buy new things alll the time in order for him to be happy...otherwise he would be content with his 120K a year. I guess I shouldnt judge him, if he wants to buy lots of "toys" its his life....not my business.

Who are we to judge what cap he should be allowed to place on that before
calling him names.

People judge people all the time unfortunately from their hair, to their gender to whatever they do.. Maybe I shouldnt of made my comment.

It was a misplaced comment Ernie and as you say, you don't even
know the guy.

Yes I'm beginning to realise I shouldnt post my true feelings on message boards because I think way to differently to the majority of people and nobody likes people who are different. I'm simple, appreciative and try not to sweat the small stuff...but most people arent like me.

Thanks for your thoughts though, I guess I shouldn't judge the guy.

Now lets get back on topic....sorry..

[SimonHarrison]

Originally Posted by Ernie Lonardo

120K a year is more than enough money to live comfortable in most places I'd say. The guy probably has a high cost of living so I understand your point.

I'm making the point you passed judgement based on what you feel somebody
should or shouldn't be happy with. It's irrelevant.

I never said wanting to maximizing ones revenue is bad.

Yes, basically you did. If a guy says he want's to maximize his revenue
and you then say he's spoilt, unnapreciative and should be happy with
what he already has, then yeah, that's basically what you're saying, let
s not mince words here.

Its a little like having a guy who makes $1 million dollar a year wanting to make $10 Million a year? I'd say thats being a little unappreciative IMO.

No, it's called growing a business, it has nothing to do with being unappreciative.

What if the guy has 1000 employees to pay, you're statements are
all nice and jolly but bely a metric ton of real world business issues.

Thats my point...the guy is already wealthy and he probably doesnt know it due to being spoilt his whole life

This is just plain character assisination at best and daft at worst. You're
making a judgement call on a guy you don't know at all, not even in the
slightest Ernie, and a judgement call based on some rather strange parameters.

Maybe I shouldnt of made my comment.

I think not.

Yes I'm beginning to realise I shouldnt post my true feelings on message boards because I think way to differently to the majority of people and nobody likes people who are different. I'm simple, appreciative and try not to sweat the small stuff...but most people arent like me.

You based your statement it seems on hugely erroneous assumptions
but your premise is that if he has $10k he shouldn't want more because
he won't be happier. It's a statement you're in no position to make
about him. He only said he wanted to make $100k, if he made $20k
would that be ok with you ?

At what point would he not be unappreciative, do you see where I'm
going with this ? You are not the one to dictate his level of happyness
and how much he should or shouldn't be earning without criticism.

It's just as well every big name guru didn't sit back at $10k a month
or nobody would have ever pushed the boundaries of achievement.

Was Henry Ford , spoilt was every major businessman who started
from scratch and built an empire spoilt and unappreciative.

You also made the assumption that he should basically get out
and enjoy life not concentrate on making money, perhaps he
can make relatively simple changes with that traffic and make
10x the money without inputting much more work, then he has
more money, perhaps he can improve his lifestyle, his friends,
his family.

Perhaps he's not actually doing any work now and it's almost
all passive and he wants to put in some extra hours.

Perhaps it's hugely under performing and he wants to make
the most of his business.. and so on.

You spoke first without looking at some basic realities, sometimes
in life it's best to accept you just made an error of judgement
rather than try to continually justify it.

This was, as they say a bad call Ernie, it don't matter how ya swing it.

[Ernie Lonardo]

OK OK I get it.....everything I have said could be correct but I'm still in the wrong because I made a huge judgment without knowing the guy

sometimes I just think about things in life that most people dont think about but should, and I go off in a blinded sided 1 way route and shoot my mouth off (trying to help others look at things from another view) without looking from side to side at the bigger picture.

Originally Posted by SimonHarrison

You spoke first without looking at some basic realities, sometimes
in life it's best to accept you just made an error of judgement
rather than try to continually justify it.

[SimonHarrison]

On the plus side, you're man enough to know when you made a bad call
and that's a rarity.

Listen I'm not averse to your primary point that money doesn't buy
happyness there's truth galore in that statement.

But equally , we have no idea about this guy , his situation , his outgoings
his 3 children he wants to send to college , his ex wife and her 50% of his
earnings, his ambitions, his fixation to retire at 45 and enjoy his life while
he's young..

And so on..

We are on an IM forum where people come for advice on making money
and what we shouldn't be doing is making judgement calls on people's
personality based on how much money they wan to earn.

If $100k a month is his target, then go for it, shoot for the skies,
it's how the really succesful guys got where they are. If he
aimed for $20k , he might not even reach $20k, if he aims for $100k
he might well reach $50.

Laters and all the best.
Simon

[bydomino]

How much money is enough?

I am 46, I live in SoCal and one thing I think I have learned is no matter how much you have it never seems to be enough.

I have also learned that a lot or a little money is defined different by everyone.

I believe the users of this forum should aspire to make as much as they can think of in their wildest dreams. If that is what they want. Others should want to pay the bills so they can take trips. Whatever but IMO all should have goals.

Use those goals to help you focus.

[bydomino]

regarding the thread topic - Sam,

I believe your friend should do the following

He needs to look at his product and determine the universe of it. Can his product support $100,000K a month. If so how many visitors does he need at his current conversion rate.

Can he make better copy to increase the conversion rate?
use other methods to increase his traffic , even PPC

What can he resell his clients, Yes Build a list and use it.
I have a gaming client that gets about million visitors a month. But he gets the majority of them right after he drop his 2.3 million double opt in list. He does this twice a month.
About 4 years ago there was an issue with the mailing server. His traffic dropped drastically for a few week while he work on getting the server back up and running!!


If his product cannot support the $100,00 a month even with these site adjustments then he needs to look at investing his money into other ventures.

I know this will upset a whole bunch of folks but $10K a month is just not that much.
After his living and business expenses there will not be much to use ot expand. I would work the monthly up to $20k while not increasing his spending habits much, only business. Then he can take a chunk and push it in to another successful venture.

Again that last statement is if he can not make it with current clients with better conversion and more traffic plus selling them other items.

Kevin

[khay]

Originally Posted by TristanPerry

Without knowing more about his business/website, it's quite difficult (if not impossible) to make any detailed suggestions.

If he's making ,xxx turnover per annum, I'd suggest that he goes to a business consultant to help him put his turnover into the millions.

Asking people on a random forums may not be wise, especially without giving any real detail about the website/niche/traffic/visitors/growth (etc).

This. If he's banking $10k a month, he can easily afford a top-notch business consultant. When the figures get that high, you've got to get serious!

[SimonHarrison]

Originally Posted by khay

This. If he's banking $10k a month, he can easily afford a top-notch business consultant. When the figures get that high, you've got to get serious!

For the record a "top notch business consultants" often don't have the
slightest clue how to maximize online business revenue and the guy
the OP discusses doesn't even have the basics in motion yet such as lead
collection.

Nobody needs to fork out to be told them to add an opt in.

There's folks on this forum who most so called business consultants
couldnt' hold a candle to.