For all you Blogger and Copywriters, I need advice on how to sell to people who already want it

Please do not take offense to any of the following, they are only my opinion/advice:

1. Terrible/horrible graphics... they all seem out of place at the top, I know for the music industry graphics have extremely taken on a whole new level, and you need to at least be in that level or try and match it, because the visual has become part of music these days.

They also all seem like they were made by 5 different people... with 5 different opinions of what the website should look like, and also 5 different opinions of what the website layout should be like.

2.
EMERGENCY - YOUR URGENT ACTION REQUIRED !

That just sounds desperate, change it to something like:

Warning: Take Action Now, Or Else -bla bla bla...

3. Formatting- Make sure that your words and paragraphs line up nicely... for instance:

Depending upon your view of the term 'biting off more than you can chew', I've either A) Dropped a massive clanger or B) Screwed this thing up BiG TiMe !

cheez, respect the multiple choice criteria, and give them their own line!

4. Your website looks just plain boring.... plain text, and then a few videos, and of course as mentioned the graphics.

(and BTW a study done revealed that white text on a dark background is hard to read, as is EVERYTHING IN FULL CAPS LOCK... so keep that in mind for your readers, how the human mind works in this as well, because you don't want to turn people off, because something is hard on their eyes.)


5. I hate your opt in- it's really silly. It just says pre-order, give it some pizzaz boy! Come on- this is your THING, if you don't buy it and aren't that passionate about it.... other people won't be.


6. Tip... go to any youtuber who is in the music category, they ALL have websites... and find the most popular youtubers on there- some of them are mainstream artists (like justin, brittney, etc..) others are not, but check out what kinds of websites they have... check out their layouts, and how they are marketing.

Becuase from what I see, there is a HUGE difference in their methods, designs, layouts, and marketing techniques than yours- and they have tested for some time to ensure that their websites will work...right? So if you ever need some hints, there is an easy way to find out how to get things rolling more smoothly for your niche, and product etc..

You just randomly put the opt in box right there, and it really says nothing, and honestly if I had just "stumbled upon" your website, I would have read a few things and left- and not even cared to opt in or click anything along those lines.


Keep in mind that if you are wanting them to opt in, then you need to make it properly coordinated for people to want to do that.


here is an example:

http://www.ronaldjenkees.com/


7. Spelling errors, grammar, formatting, and your very first "paragraph" it is damn confusing! -


your not going to like this ! Depending upon your view of the term 'biting off more than you can chew', I've either A) Dropped a massive clanger or B) Screwed this thing up BiG TiMe !
The general advice from people who know more about this industry than I do is that I need to stop giving you free stuff & change 'See You Next Tuesday's give it away for free model'
In a nutshell, here's the basic flow of the conversation I've been having:
"We (label/publisher/management) like the idea, BUT, you better raise the price and get people to pay for it when 250 people sign up. It's fine to give out afew copies as a teaser, but you need to start making some money on this" Here's the thing... you'll be gutted to hear that we've already hit that barrier...




first you tell me that I am not going to like it (with a spelling error, it should be "you're" (you are), instead of "your"...), and then you start telling me what you have done.... or technically not done now?


then you say this:

The general advice from people who know more about this industry than I do is that I need to stop giving you free stuff & change 'See You Next Tuesday's give it away for free model'


from which that underlined thing... gets confusing, because I figured it should be clickable..., and the apostrophe region is also confusing (from a copywriter's perspective)...

that whole last part of the sentence is just jumbled to me...people shouldn't have to read that more than once, twice... but I am a blonde, so maybe that's just my blonde take on it.

but wait, I am not done yet... suddenly you listed a random quote/conversation you have had...lol

"and get people to pay for it when 250 people sign up."... you just said make people pay, when 250 people signed up, so also make sure that your punctuation, grammar, spelling etc... are all coordinated properly, so that your message is actually clear...lol, rather than having your message messed up or twisted around.

"you'll be gutted to hear that we've already hit that barrier..."
I am not sure that the descriptive words you are using are really appropriate here, I liken being "gutted" to someone who just caught a fish, and cuts it open and takes out it's guts... was that how you wanted the person to feel? lOL? I am not sure that was what you were trying to say, so just watch how you put your words, and what kinds of catch phrases you are using to grab and keep the reader's attention.



8. to answer your questions...

IN a nutshell



Am I being too salesy?===> hardly... I hardly feel that you actually love your product here, and I hardly feel your excitement for it- even though you have tried to express that on your website, I am just not feeling it still.

I am unsure what you are selling in the first place! and I wasn't even interested to continue on through the rest of the page, it honestly felt grueling- as an artist, you should be able to be creative and let your passion shine out, even through writing.

If you are a bad writer, just talk/dictate and have someone write down what you are saying, so that it converts to the people properly on all levels, and especially the marketing level.


Do you feel enticed to sign up? NO! I explained why as well.... the opt in box just seemed to be randomly put there, and your whole introduction was choppy. I know you can do wayy better than this. I know it.

Are you rigidly repulsed by the blatant salespagess of it?-- No, I am repulsed by the lack of a few things on your page. I copywrite and market- and you mentioned that people want it already... but I mean... don't your customers deserve better to then?


Would you like to see more pictures? YES.... not pictures- better integration of the graphics, visuals etc... more pizzazz... but not tacky pizzaz, and not anything that would be hard on the eyes either.


Do you know what I am talking about or are you picking up the info as you go along ? as mentioned, in the first bit- its really choppy... and if it's choppy pepole may have a hard time figuring out what the heck you are on about.


Does 3 opt-in boxes in your screen at any one time really p**s you off?-- I didn't even see that, but I have heard other warriors complaining about two opt in boxes...lol and you have ONE opt in box which isn't doing it for me either... because of how you put it there...


My final suggestion to you is to do this:


find some successful opt in pages, for free things/giveaways etc... - and find some successful webpages for musicians and meld the two together.

You will notice that with any opt in page that has something for free, it almost always screams at you with what a great deal it is, why you should opt in, and the graphics are unbeatable.

You will also notice that with any artists page, there is the softer side, uniqueness, stories, backgrounds, and all that other great filler stuff to make people really connect with you on an intimate level (building rapport, and the relationship with your customers...)

So that is my suggestion, to do that, and then you should have everything working for you.

As for the rest... well, I think this much so far, can be taken into account- as it's alot. I think your other ideas about giving things away for free are fine and perfect, as well as the idea to build lists and email things out etc... those are all fine... as well as having people who are already familiar with you.

Best of Luck.