How To Reframe Your Lottery AKA Viral Post Mentality To Get More Traffic And Sales

11 replies
Ya know how so many marketers and bloggers want to hit it out of the park with one viral blog post?

Most bloggers swing and miss horribly, whiffing, because their desire to go viral is based in fear. Like, they NEED to go viral because times are tough. Bills to pay, etc.

This is the lottery mentality at its best; hitting it big, through a blog post or cutesey video, then being on easy street, a logical thought in a warped, deluded mind.

Here's how to reframe this lazy destructive tendency: instead of trying to write a viral blog post, establish a viral online presence.

A blogger noted recently how he honestly sees me on 8 out of 10 blogs he reads, from top African blogs, to top Indian blogs to top American blogs in the blogging niche, through blog comments or guest posting.

By appearing to be all over the place I drive more blog traffic and increase my blogging income.

This is a viral online presence. I am like crabgrass in the blogging niche; ya can't get rid of me.

240 guest posts on Blogging Tips. More than 250 guest posts on The Huffington Post. Hundreds more spread across other blogs.

But I had to face, embrace and release some deeply held fears to BE the person who persistently helped other folks over the long haul versus being the greedy, desperate guy who wanted to write a few viral posts and then, to put my feet up.

Baseball Analogy

Stop trying to hit home runs. Hit singles. Daily. Publish helpful comments on blogs. Write 1 guest post daily. Publish 1-2 posts weekly on your blog.

Establishing a viral online presence is the smarter way to go too; a viral post gets sick views (if you should be so blessed to write one) then dies down quickly. Like those 1 hit wonders we all know of.

But if you establish a viral presence by being everywhere - through inspiration, love and service, not some desperate desire - the movement gains momentum, and unless you die or quit working the creating and connecting strategy, your traffic and profits will continue to increase over time.

Dive into your fears guys and gals. I know how scary this can be, when you decide to network, to make friends, to do JVs, to guest post, to comment on blogs and to put yourself out there. But being featured on some of the world's most famous sites in your niche so you can serve more folks, and seeing steadily increasing traffic and profits is well worth it.

Your thoughts?

#aka #lottery #mentality #post #reframe #sales #traffic #viral
  • Profile picture of the author Steve B
    Yes, Ryan, distribution of your work and a presence all over your niche are worthwhile daily goals that deserve attention.

    I like to think of content, in various different forms, as little "entry points" to an online business. Each content piece is like an open door that invites a prospect to see what's inside your web site and business.

    You've got to be concerned about the quality of every piece of content that you release. If it's not good, it will not attract attention or curiosity from your prospects.

    Three reminders that should be a part of every piece of your distributed content:
    1. A great headline or title that attracts attention and motivates the reader to engage further in the content.
    2. At least one clear and working link back to your site.
    3. Your logo or brand clearly displayed on everything you do.
    The best to all of you,


    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11136099].message }}
    • Profile picture of the author ValueTown
      Banned
      I like your way of thinking. Thank you for the useful post.
      {{ DiscussionBoard.errors[11137011].message }}
    • Profile picture of the author ryanbiddulph
      The brand logo is a biggie Steve. Excellent add, and something I am aware of with my blog, eBooks and courses.
      Signature
      Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11137357].message }}
  • Profile picture of the author Rory Singh
    Great post Ryan!

    The more channels we have to put ourselves 'out there'...more ways to be seen...but more importantly...

    More ways to give.

    People come to this industry of make money online, this industry of blogging, this industry of video marketing etc, to find ways of creating 'consistent' income.

    But the best way to make consistent income is in the realization that we will need to KEEP giving 'consistent' value.
    {{ DiscussionBoard.errors[11136109].message }}
    • Profile picture of the author ryanbiddulph
      Well said Rory You and Steve and John and all the generous folks here embody this message beautifully.
      Signature
      Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11137360].message }}
  • Profile picture of the author SARubin
    Originally Posted by ryanbiddulph View Post

    being featured on some of the world's most famous sites in your niche so you can serve more folks,

    Love your entire post, Ryan. You are the voice of sincerity. But this one sentence stands out as the most inspiring part to me.

    Thank you.

    All the best,
    SAR
    Signature

    Grow Your Copywriting Skills & Network with Other Copywriting Professionals - Join us at the Copywriters Forum

    {{ DiscussionBoard.errors[11136123].message }}
    • Profile picture of the author ryanbiddulph
      Thanks for reading and sharing SAR.
      Signature
      Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11137362].message }}
  • Profile picture of the author Ryan93
    I agree with this post. I think its better for both the long term and short to consistently give valuable content on a regular basis. This way we get regular qualified traffic and we can build a good reputation, a name and then a brand... then the chances of going viral are quite good, but even then who cares? There will be plenty of traffic comming in anyways... 'If you build it they will come' lol :-)
    {{ DiscussionBoard.errors[11136459].message }}
    • Profile picture of the author ryanbiddulph
      Ryan that is exactly the point; when the traffic and profits flow in from your persistent giving, if a post goes viral it is like icing on the cake but really, you'll be so busy serving, you won't make a big deal about it. Great insight!
      Signature
      Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11137365].message }}
  • Profile picture of the author repusurance
    Ryan Great Post

    Very well written and if executed properly, unique traffic and good profit will be achieved with time.
    {{ DiscussionBoard.errors[11136890].message }}
    • Profile picture of the author ryanbiddulph
      Much appreciated. Happy you checked it out.
      Signature
      Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
      {{ DiscussionBoard.errors[11137366].message }}

Trending Topics