Can't decide on what I should include in the follow-up messages after a user has opted-in. Thx!!

Hey,

Thx for the reply, should I post a link to the product straight away, or leave it for the first few follow-up messages?

Thank you!

Hey,

Yea that is very true, I see so many people go straight to the product, and it just seems like blatant promoting. It is better to give a more human point of view, with more human type speech, not as formal either.

Thanks for the advice!!

Just write a sequence. Don't sweat too much about it, it's only a first shot.

Then go work on something completely different. Don't think about the details of your emails.

After a few days, when you've forgotten about most of the details, re-read your messages. Try to imagine you just signed up for this mailing list and get those messages. Or sign up for real and read them whenever they pop up in your inbox. (I like to print them out for reading. Makes it easier to see the whole picture, and also more easier to take notes).

What do you feel about these emails? Are they interesting? Boring? Blatant sales pitch? Well-worded? Whatever else?

If you feel you can't separate yourself enough from your previous considerations (or if you simply want a second opinion), ask somebody whom you know will be honest even if it hurts. Ask them explicitly to be brutally honest. Make it as easy for them as possible to be honest.

(If you don't know how to do the last one, google for "feedback rules" or something like that. Essentially, it means that you keep your mouth shut and accept whatever they say. No explanations, no defending yourself, no everything else. Just be quiet and take notes. At the end, say thanks and leave. No arguments about details! Then think about what they said and apply whatever you think makes sense.

Use this information and your own ideas to improve the sequence as much as you can.

If your autoresponder allows split testing (some do), and you get enough subscribers, try a second version where you change a core point.

Once you get a significant result, use the better converting version as default.

Rinse and repeat.

milkyway

You should send them whatever you promised on the Squeeze Page.