Simple Trick For More Sales

Many of us sell info products via direct download which is a fantastic business model, however in my own experience there's a highly profitable tactic that a lot of marketeers over look..

Converting your products to CD or DVD format for sale through your site, ebay etc isn't a new idea (you can often charge more for your products this way) but here's a little trick that I discovered a few years ago, quiet by accident, that sent my sales through the roof.

I had a batch of 'seconds', CD's that had misprinted labels.. colours where off and smudged.

Not fit for sale, or so I thought.

What would I do with a batch of 50+ CD's that looked terrible? The content on the CD's were exactly the same as the perfectly printed CD's.

What a waste! Trying to salvage some of my costs, I emailed one of my lists and told them of my problem and offered to sell the CD's at a much discounted price.

To my surprise my inbox was over run with people wanting to grab a bargain.. I sold them all and sold them faster than I had sold the product on launch day.

Amazed with this result I took it a step further by intentionally creating a batch of misprinted CD's, and even tearing the labels a little, placing scribbles etc making the batch look a complete mess.

I took pictures of this batch and sent it to another email list, again with a massive discount on these 'second' CD's, that were every bit as good as the 'normal' CD's, just not as aesthetically pleasing.

They all sold out and I had to create more 'bad' CD's to meet the demand.

Now I regularly produce bad batches (plus discount) to entice those who didn't purchase my products first time around.

So here's what I do in order (for those just skiming this thread):

1. Release digital product as normal
2. Create CD version
3. Create a 'bad batch' CD version
4. Offer the 'bad batch' to my list at a massive discount, weeks after launch.

Hope this little trick has given you some ideas