What About Facebook Ads is So Secretive?

Facebook have their own training for ads, and it's free.

If somebody doesn't know that, or they need info right now, without sitting through hours of training to find the bits they need and are willing to pay for it, there's a market.

I recently saw a TV show where a guy was attending one of those 'pickup artist' seminars, and after a couple of minutes of patter, left the bar with a gorgeous woman. Lots of the attendees had similar stories.

Turned out that the gorgeous women leaving with the wannabe PUAs were actually escorts hired by the guy running the seminar.

I'm not making any accusations, but...

Well i think people are so secretive its because they dont want competition

Reality is that there are Billions being spent on FB advertising, most of it without turning positive ROI. Where there is heavy traffic there are bound to be tow trucks waiting for the next accident :-)

The other reality is that there are a ton of features that you *can use within FB advertising platform, some hideous tools for managing ads that take far more learning than is necessary if they were well designed and frequent updates that make what you knew yesterday possibly obsolete tomorrow.

Things like re-targeting, subtleties about building your FB likes versus getting content views versus getting traffic to off-site pages such as landing pages all have their sub-strategies. For example, setting ads toward content will end up much less expensive and then you can re-target the visitors that went to your content toward sales funnels and get much higher response rate for less $$ than just shoving a bunch of first-time traffic to sales funnel.

There are some very good courses out there (and like everything else, a LOT of bad ones), but they are expensive because they tend to be aimed at people/company's that spend 4-5 figures monthly or higher on FB ads

Jeff

Facebook ads done correctly is really complicated.

In my E-commerce course I have a section on Facebook ads and this section alone is 5+ hours and I upload new content all the time.

Facebook is changing things all the time first of all, and there are A LOT of tricks that most people don't know about.

It is WAY more complicated than picking a few keywords and selecting the gender and age, trust me.

A buddy of mine does Facebook training and what's different about his sessions is that he's got a knack for working with the new features that FB rolls out faster than anyone then includes that into his existing training.

There aren't any "tricks" , it's all about having enough different ads sets to allow you to find the "winning ad". Use a different image and marketing approach for each ad and you'll be amazed with the results.

I recently started making memes for one of my fan page and have several ads going viral. These are my facebook memes/ads that has worked well for me. I would say good content + targeted audience. That's pretty much it, really. And yes, split testing several ads for diff audience size and see if that work.

i wasted lot of money on facebook courses.

There are many techniques for FB ads.
For me, I like using lookalike audience and re-targeting.
I can't call this "a secret". They are features that open to everyone.
However, how to these features, is the actual secret.
That's why you see new courses about FB ads from time to time.
Everyone has his/her way to benefit from facebook ads features & capabilities.

MrProfit

It's the mindset that people have going into advertising expecting immediate results that discourages most in the first day or two.

Optimization takes time. You will over spend in your first two weeks, no matter what.

Write a good ad copy and be content with it. LEAVE YOUR ADSETS ALONE.

Create pixel events for your strongest products. Your pixel can do amazing things, put it to work.

Learn to bid correctly, it's not hard - just unique to your campaign and product.

Stop focusing on needle narrow audiences. Narrow is not always a good thing, broad can be better. Split testing is overrated - if anything split test your ad copy not your targeting and after a week break down your ad by gender,location,age,device and move forward from there.

Get creative with your objective when starting out. Don't optimize for purchases instead try optimizing for view content or clicks. You could also reverse funnel, create a pixel event - optimize for engagement run a 5 dollar a day pe ad then re target.

Scale scale scale, start with 7-10 dollars a day.

DON'T GET DISCOURAGED!

Thanks for the great responses everyone.