Catchy title vs. Keyword Title

by simplyrosha 22 replies
Hi! Anyone that's researched doing business online has heard that keywords are the key, especially when it comes to headlines - however, we also hear that it's important to make our headline catchy maybe even somewhat quirky to draw attention. I'm finding that doing the catchy/quirky title that also has the main keywords can be a challenge. For example, I'm writing an article that lists 7 Steps to Get Out of Debt and if I'm going off keywords that would be a great headline as well but it certainly doesn't stand out. I have seen either that title or a title similar to that a thousand times. I would love to hear your feedback on this. Thank you so much!
#main internet marketing discussion forum #catchy #keyword #title
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  • Profile picture of the author dave_hermansen
    Well, I guess that would depend on the actual content. If you've seen that title a thousand times, have you also seen the content in your article a thousand times before? If so, why bother writing it?

    If your 7 Steps are different than other people's steps, maybe tweaking the title is what you should do, enabling you to do both. It all depends on the article, but here are 7 tweaks to that title that might draw more interest ...

    7 Steps to Get Out of Debt IMMEDIATELY
    7 Steps to Get Out of Debt You've Never Heard Before
    7 Steps to Get Out of Debt that Banks Don't Want You To Know About
    7 Steps to Get Out Of Debt That Won't Hurt Your Lifestyle
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  • Profile picture of the author Steve B
    Writing great headlines, just as writing great copy, takes a particular skill set, lots of practice, and probably many failures as you go along. I've heard some great copywriters say they write 100 headlines for every separate piece of copy in order to find the very best one possible.

    My advice is to focus on stopping the reader in his tracks, getting his full attention, and making him want to read further. If you do that, your headline will be a good one. To me, making sure your headline is search engine friendly is worth doing ... but don't stress over it. It's not as crucial as writing the headline that will appeal to your audience.

    I have found that if you cater to your readers primarily, and the search engines only secondarily, you will have a stronger piece of copy.

    I have amassed a swipe file of over 1,000 winning (profitable) headlines and I use them all the time by simply adapting them to fit the copy I'm using. You should do the same - it saves a lot of time.

    Steve
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  • Profile picture of the author Gary Pettit
    I'm not sure how important SEO is for you where you are trying to rank your articles in Google. However, SEO can be very difficult and time consuming.

    Personally, I write headlines more for getting the click. I have found that creating curiosity within your headline gets more people to investigate whats inside. I also like to end my headlines and subject fields with ... This lets people know there's more within and helps get the clicks.

    Just small things like this can make a big difference. However, if you can create curiosity with keywords inside the same headline, it should do pretty well I would think. Hope this helps!
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    • Profile picture of the author hsahadath
      Hi, Gray.
      I agree with you that title is really important to get more clicks. But the issue is if you will not rank in Google or others search engines, you will not get enough clicks.
      You may get more clicks when you share your content on social networking sites and more.
      But the SEO optimized title to rank better in Google.
      You have no problem that it is possible to create catchy title SEO optimized title.
      Thanks, Mytechgoal.
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  • Profile picture of the author ryanbiddulph
    Switch up between the 2. Some posts more keyword rich, others catchy. I do this on my blog. Works well. When I went only 1 way I did not drive as much search and other sources. But when I did mix the 2 things picked up.
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  • Profile picture of the author Steve L
    Originally Posted by simplyrosha View Post

    Hi! Anyone that's researched doing business online has heard that keywords are the key, especially when it comes to headlines - however, we also hear that it's important to make our headline catchy maybe even somewhat quirky to draw attention. I'm finding that doing the catchy/quirky title that also has the main keywords can be a challenge. For example, I'm writing an article that lists 7 Steps to Get Out of Debt and if I'm going off keywords that would be a great headline as well but it certainly doesn't stand out. I have seen either that title or a title similar to that a thousand times. I would love to hear your feedback on this. Thank you so much!
    I'd go for what would peak the interest of your targeted audience first and foremost. SEO always comes second IMO.
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  • Profile picture of the author dee4d
    If you have done proper KWR, then you will need the Key word/s in your title. Work around the keywords to get a catchy title. You will need to rank for the keyword, that is, if you combine this with other SEO tools and activities.
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  • Profile picture of the author stacks
    Little bit of both, bud. Craft your titles in a way which are both provocative and contain your required KWs
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  • Profile picture of the author Wenche Fremo
    You should also look at the competition when choosing you keywords and title. Search for the keywords you are planning to use. I you get 1 million hits, it means 1 million other sites uses the same keyword, and the competition for first page ranking would be huge. Try to find keywords with less than 30.000 hits. (Sorry about introducing a third element to the equation, but good luck anyway )
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  • Profile picture of the author selenathomas
    Yea, it is true Catchy title draws people attention but your content must relevant to your title otherwise people will leave your website immediately that will increase your bounce rate and low time on site.

    Please make sure whatever you want to do, do carefully because people are smart even Search engine also became smart this days.

    So avoid fuzzy title and stay relevant with your post.
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  • Profile picture of the author allancaeg
    A key is to make sure that being catchy is not...

    ... in the expense of being clear.

    That's the common problem.

    It's witty, but someone skimming through Google or Facebook would not get it in an instant.

    If you don't get the click, the catchy headline will no stick. It will never even be understood as it's dismissed immediately.
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  • Do I Stick DICK Up Front In The Headline
    — OR BURY IT DEEP IN THE BODY OF THE COPY?

    or is it

    Open Up Easy
    — Flux Out All Teasy


    &

    ****in' don't matter now, I guess
    — cosya are here, anya knowya are cosya are readin' this...

    (etc)
    Signature

    Lightin' fuses is for blowin' stuff together.

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    • Profile picture of the author Regional Warrior
      Originally Posted by Princess Balestra View Post

      Do I Stick DICK Up Front In The Headline
      — OR BURY IT DEEP IN THE BODY OF THE COPY?

      or is it

      Open Up Easy
      — Flux Out All Teasy


      &

      ****in' don't matter now, I guess
      — cosya are here, anya knowya are cosya are readin' this...

      (etc)
      You now ow me a new laptop lol dam near choked when i saw this ...
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  • Profile picture of the author ma247
    Catchy titles attract the user to visit the site. If you use an attractive title, you will get more clicks rather than the normal title. But you must include your targeted keywords into that title so that this will rank on search engine.
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  • Profile picture of the author hsahadath
    The title has two most important things. One is it is a ranking factor and it influences the people to click your link.
    Both issues are related to each other. Because if you will not rank with SEO optimized title how can you get clicks and You will rank in Google but if you haven't written the catchy title, people will not click you since there are more options.
    So you must produce SEO optimized catchy title. It is possible to create a catchy title that is fully SEO optimized.
    You can easily make keyword title just add your keywords in the title, try to add at the beginning if you can, remove stop words then you can add other attractive words for making your title catchy.
    Thanks, Mytechgoal.
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  • Profile picture of the author Miguel Portela
    I think if we are talking about a blog where you 2sell" content Catchy title is better because will allow you to get more traction, more social share and in general more buzz.
    Now if you are talking about an ecommerce web page then you should go for the keyword title to get better indexation and sell more.
    All depends what you do.

    In your case since you are looking for people to see and share your content you really have to make it Catchy.
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  • Profile picture of the author Ahmed Umair
    Try both in a same title.. when i write for my craigslist posting website.. i use titles like this:

    How Craigslist Posting can help real estate businesses to increase leads
    Why craigslist posting is important for lead generation..
    etc
    etc..

    My keyword is craigslist posting service
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    See our Craigslist Posting Service Review
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  • Profile picture of the author NickW816
    I have also used the Meta Title to be Keyword Focused and the Meta Description to be catchy and "clickable". The meta title is one of the easiest and most effective ways to help a web page rank for a certain term, and with only 60-70 characters I would recommend using it to help with keyword rankings.
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    Owner at SEO Services KC
    https://seo-kansas-city.com/

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  • Profile picture of the author DABK
    Keyword + catchy part

    Give it a try.

    Get out of Debt - 7 Easy Things You Can Do Today To Be On Your Merry Way To Being Filthy Rich By Next Week

    You present them as mutually exclusive... They ain't.

    Originally Posted by simplyrosha View Post

    Hi! Anyone that's researched doing business online has heard that keywords are the key, especially when it comes to headlines - however, we also hear that it's important to make our headline catchy maybe even somewhat quirky to draw attention. I'm finding that doing the catchy/quirky title that also has the main keywords can be a challenge. For example, I'm writing an article that lists 7 Steps to Get Out of Debt and if I'm going off keywords that would be a great headline as well but it certainly doesn't stand out. I have seen either that title or a title similar to that a thousand times. I would love to hear your feedback on this. Thank you so much!
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  • Profile picture of the author T S Chan
    If you have a list, split test the two headlines n measure the result
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