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Is It Better To Have One Website Per Product

by yves
8 replies
Hi Warriors,

Sorry to ask such a simple question that I prob should know by now.

The thing is I am just about to embark on finally producing my own product (ebook), however I am thinking of writing a few ebooks on similar topics (health related) but in different micro niches so I was just wondering if I should create one big website and sell all the stuff on that one site or build a few sites for each specific micro niche.

I'm thinking if I put it all on one site it might dilute the interest or maybe it's a good thing as it's less work/time? I don't mind putting in the work if it's better in the long run

Any input is greatly appreciated.

#product #website
  • Profile picture of the author Daniel Roach
    I'd say it depends on how closely related the ebooks are. Could you make one big website that easily covered all micro niches under one perfect domain name? If so, I'd say go for it.

    If the ebook subjects can't be combined easily into one domain name, then you're right about diluting interest. In that case it would be better to split them into their own separate websites.

    In my experience, separate is usually better. It's pretty rare to find multiple niche products that can co-habitat profitably.
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    • Profile picture of the author yves
      Originally Posted by Daniel Roach View Post

      I'd say it depends on how closely related the ebooks are. Could you make one big website that easily covered all micro niches under one perfect domain name? If so, I'd say go for it.

      If the ebook subjects can't be combined easily into one domain name, then you're right about diluting interest. In that case it would be better to split them into their own separate websites.

      In my experience, separate is usually better. It's pretty rare to find multiple niche products that can co-habitat profitably.
      Thanks for that Daniel.

      Yeah, the niches are related somewhat but prob not enough to co-habit, like you say, on one big website. I suppose with a bit of effort I could possibly do that but then run the risk of dilution and it would maybe end up looking too commercial instead of informational.

      I'll give it a bit more thought thanks.
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  • Profile picture of the author AlanAyazyam
    Basically the best thing is to have one MAIN site and then a separate landing site for each product. You might also want to think about having a lead capture opt-in for each landing site too so that people can opt-in based on their interest in a specific product and then you can sell them other products later.

    Don't forget blogs are always helpful too. If you have several topics you can set up a different blog for each one with an opt-in form and then drive traffic to your main money site.

    Hope this helps
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  • Profile picture of the author Caragui
    My 2 cents if you don't mind.

    If you have the time and resources it would be best to target 1 product per site. That way you can test and see which would take off and eventually concentrate on these products.

    By time I mean setting up multiple website would take you xxx hours/days long depending on your proficiency. Things like setting up the actul website, writing articles, SEO (both onsite and offsite), promotion, etc.

    By resources, I mean the costs for domain names, hostings, outsourcing (if you go via this route on certain parts like article writing).

    Since the products are related but not enough to be in one site. You might want to set up a "mother" website. This is where the other websites would have links going to them. The reader will have the option to go to whichever interest him/her. Eventually, with some success this "mother" site could also be you authority site and you would be able to promote new products which would make it easier for new launches.
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  • Profile picture of the author yves
    Thanks guys, that's great advice!

    Cheers
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  • Profile picture of the author Quentin
    What I do is have a portal where I list all my products and then individual sites for each products and then under that niche sites for each product.

    Example:

    beststreaming media is one of my portals.

    http://beststreamingmedia.com/

    Mp3 Sound Stream is for specific product

    MP3 Sound Stream Software Streaming Audio made Easy

    Niche site for MP3 Sound Stream

    I have one for radio station, churches, schools, Govt etc. I get these from my sales and see if there are groups that buy the product.

    This gives you a full marketing spread for each product.

    Quentin
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  • Profile picture of the author AidanKay
    It depends on whether you could implement something like "Try These other related products" or "People who bought this also bought.." type things. If they're too similar, make your own domain for each. If they compliment each other, then do it all on the one domain.

    If someone comes to your site for a product, reads the info on it and changes their mind. Their is a chance they'll look at something maybe more suitable. So you don't miss out on a sale, plus you get free promotion for ALL of your products when you promote just one.

    I'd go with the portal.

    More options encite more buying from your customers.

    My opinions.

    -Aidan.
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  • Profile picture of the author scrofford
    What I have is a full blown website with product links on the side that link to pages that I created explaining each product and then links to the product page...Although if you have your own product then you could just link to the product page. I agree with the protal method. It gives people more options.
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