2 Ways to Sell Products and Services Without a Sales Letter
I must say... after 17 years online, 500+ clients, and multiple millions in
products and services sold...you begin to see some patterns emerge.
One of those patterns that has really had me perking up and taking notice
a lot more lately?
You DON'T need a long sales letter or sales video if you want to sell
your products or services.
Hey, affiliates do it all the time.
In fact, I even created a 5-part funnel that I've used to sell
millions as an affiliate.
I wrote about it in a past forum thread... but for the most part,
it's...
1. Facebook ad - it MUST catch attention of prospect ASAP
and stand out in a sea of sameness.
Offer one killer tip/technique your prospect really wants to know,
like, right now.
2. Squeeze page/opt in page - send from Facebook ad to an opt
in, offering that one secret your prospect MUST know... because you
are going to show them something that works right now, to get them
closer to their goal. Be specific, trigger curiosity, and offer something
they want, badly.
3. Thank you Page - here's where you can frame your product
or service as a special offer, or discount if they take it now.
The Thank you Page also works well to book appointments
or have prospects fill out an online application or make an
appointment on your calendar.
If you notice, most Clickbank products offer a discount price,
for their product, in their affiliate resource center.
Well, the Thank you Page is a great place to put this affiliate
link, offering a real, honest-to-goodness discount.
4. The PDF report sent to them- With just one or two pages, you can
offer a tip or technique that literally sells a prospect on furthering
their relationship with you.
Give them something so useful, helpful, and valuable... they WANT
to get more from you... and that includes buying from you.
These days, people are too busy to sit through and read a 50 page
ebook, and so many freebies that people offer are not even
of interest of the people they're trying to give it to..
If you're unique, helpful, valuable, and GIVE something that a prospect
can use right away, and they SEE a fast win... you've just really
moved them closer to becoming a customer.
5. The follow up emails- Each email you send should once again
reinforce the benefits, offer a reason why they should act now, and
move your prospects one step closer to their goal AND to wanting
to hear from you again... whether it's as a customer or a prospect.
The last part... the email follow up... is where I've also started
toying around with selling my own products and services without
using a long sales letter.
It has allowed me to get many products and services out
into the market faster and easier... without needing a sales
letter, VSL, or webinar.
In other words, I'm using 5 emails AS my sales letter.
At the end of each email... instead of sending people to a sales letter,
I send them to an order page.
So, if you have a product or service and you want to test out if it's
something people want... and you have a list, you can use this method
without needing to write a huge, long sales letter.
I just did it for one of my online businesses, where I sell a fat loss
program that I created on the fly, and didn't have time to create a
sales page.
It consistently pulls in sales and I don't use any sales letter.
Email #1 is sent out and describes the main problem your prospect is facing.
So, for my market, I show them why they're having trouble losing fat,
even if they're working out and dieting.
I open up a loop that explains that there's a faster, easier way to lose
fat from home, in 15 minutes or less.
Email #2, on Day 2, shows them the solution I've come up with,
and why it works.
I show proof that doing specific exercises, 10 to 15 minutes from
home, gets them BETTER results than spending hours in a gym.
Again, I show proof as to why it works better than all the things they
THOUGHT they had to do.
I'm framing this as the solution they need.
At the end of the 2nd email, I tell them to be on the lookout for
tomorrow's email, Email #3.
In the 3rd email... I go into detail about the fat loss program.
I walk them through what it is, what it does, and why they need it.
I'm very specific about what they get, what's included, and again...
benefits, benefits, benefits.
The 4th email starts to get into the bonuses and offers scarcity,
and why they need to act now.
I recap the offer, I give them fast-action bonuses, and I mention
the guarantee.
Email #5 is sent with the goal of "closing them" on this current offer...
while also offering value, so that they feel it's worth staying on my list.
I want to get people to take action right then and there, on this last
email. Again, recap offer and benefits, and go over the problem
again, show them how this is the solution, and recap bonuses and
guarantee.
There you have the 5 emails I'll send out, to test a new product idea,
before I decide to go "full force" on it.
Just emails and an order page is enough to get an idea if the product
is going to have wings... and if you want to go into creating a longer
sales letter.
As you can see, from the 2 examples above, you DON'T need a long
sales letter or VSL to get going, take action, and get some sales and
cash flow going.
You can always use one of these to get some sales and cash coming in
so you can decide if it's going to be a long term project you want to dive
into, or you can actually finance the creation of a longer sales letter by
using one of these 2 methods to get sales faster.
products and services sold...you begin to see some patterns emerge.
One of those patterns that has really had me perking up and taking notice
a lot more lately?
You DON'T need a long sales letter or sales video if you want to sell
your products or services.
Hey, affiliates do it all the time.
In fact, I even created a 5-part funnel that I've used to sell
millions as an affiliate.
I wrote about it in a past forum thread... but for the most part,
it's...
1. Facebook ad - it MUST catch attention of prospect ASAP
and stand out in a sea of sameness.
Offer one killer tip/technique your prospect really wants to know,
like, right now.
2. Squeeze page/opt in page - send from Facebook ad to an opt
in, offering that one secret your prospect MUST know... because you
are going to show them something that works right now, to get them
closer to their goal. Be specific, trigger curiosity, and offer something
they want, badly.
3. Thank you Page - here's where you can frame your product
or service as a special offer, or discount if they take it now.
The Thank you Page also works well to book appointments
or have prospects fill out an online application or make an
appointment on your calendar.
If you notice, most Clickbank products offer a discount price,
for their product, in their affiliate resource center.
Well, the Thank you Page is a great place to put this affiliate
link, offering a real, honest-to-goodness discount.
4. The PDF report sent to them- With just one or two pages, you can
offer a tip or technique that literally sells a prospect on furthering
their relationship with you.
Give them something so useful, helpful, and valuable... they WANT
to get more from you... and that includes buying from you.
These days, people are too busy to sit through and read a 50 page
ebook, and so many freebies that people offer are not even
of interest of the people they're trying to give it to..
If you're unique, helpful, valuable, and GIVE something that a prospect
can use right away, and they SEE a fast win... you've just really
moved them closer to becoming a customer.
5. The follow up emails- Each email you send should once again
reinforce the benefits, offer a reason why they should act now, and
move your prospects one step closer to their goal AND to wanting
to hear from you again... whether it's as a customer or a prospect.
The last part... the email follow up... is where I've also started
toying around with selling my own products and services without
using a long sales letter.
It has allowed me to get many products and services out
into the market faster and easier... without needing a sales
letter, VSL, or webinar.
In other words, I'm using 5 emails AS my sales letter.
At the end of each email... instead of sending people to a sales letter,
I send them to an order page.
So, if you have a product or service and you want to test out if it's
something people want... and you have a list, you can use this method
without needing to write a huge, long sales letter.
I just did it for one of my online businesses, where I sell a fat loss
program that I created on the fly, and didn't have time to create a
sales page.
It consistently pulls in sales and I don't use any sales letter.
Email #1 is sent out and describes the main problem your prospect is facing.
So, for my market, I show them why they're having trouble losing fat,
even if they're working out and dieting.
I open up a loop that explains that there's a faster, easier way to lose
fat from home, in 15 minutes or less.
Email #2, on Day 2, shows them the solution I've come up with,
and why it works.
I show proof that doing specific exercises, 10 to 15 minutes from
home, gets them BETTER results than spending hours in a gym.
Again, I show proof as to why it works better than all the things they
THOUGHT they had to do.
I'm framing this as the solution they need.
At the end of the 2nd email, I tell them to be on the lookout for
tomorrow's email, Email #3.
In the 3rd email... I go into detail about the fat loss program.
I walk them through what it is, what it does, and why they need it.
I'm very specific about what they get, what's included, and again...
benefits, benefits, benefits.
The 4th email starts to get into the bonuses and offers scarcity,
and why they need to act now.
I recap the offer, I give them fast-action bonuses, and I mention
the guarantee.
Email #5 is sent with the goal of "closing them" on this current offer...
while also offering value, so that they feel it's worth staying on my list.
I want to get people to take action right then and there, on this last
email. Again, recap offer and benefits, and go over the problem
again, show them how this is the solution, and recap bonuses and
guarantee.
There you have the 5 emails I'll send out, to test a new product idea,
before I decide to go "full force" on it.
Just emails and an order page is enough to get an idea if the product
is going to have wings... and if you want to go into creating a longer
sales letter.
As you can see, from the 2 examples above, you DON'T need a long
sales letter or VSL to get going, take action, and get some sales and
cash flow going.
You can always use one of these to get some sales and cash coming in
so you can decide if it's going to be a long term project you want to dive
into, or you can actually finance the creation of a longer sales letter by
using one of these 2 methods to get sales faster.