Marketing of E-Learning Packages

1 replies
I have a business which creates bespoke E-Learning modules for businesses. The margins on this are quite high so I would be able to give away a substantial commission. What would be the best way to attract agents to sell on commission:

- joining an affiliate network
- selling through something like jvzoo
- advertising for sales agents
- groupon

The typical sale price for a bespoke (Ie made to measure) E-learning module would be around $3000 for a 20 minute module where the client provides the documentation.

All suggestions would be welcome
#elearning #marketing #packages
  • Profile picture of the author Steve B
    Since you already have a business, you will know what the best converting marketing strategies are for your product, right?

    So I would think the best you can do is to share whatever you can with potential affiliates (agents) to make their job of enticing and attracting leads as efficient and productive as possible.

    Remember, you are the salesman, it's your product. Affiliates are there to drive traffic to you so you can make the sale. Since you have a higher priced product, hitting prospects with a $3,000 offer on first contact probably isn't ideal. I would think you need to have a funnel system in place so you can approach customers with less expensive items first then lead them to an eventual high priced sale.

    No one can be expected to know and understand your product as you do so it is up to you to understand where your best prospects can be found online and which of the affiliate platforms will best reach your targeted audience. Don't assume that JVZoo, Groupon, and various other affiliate networks cater to the same clientele - they don't.

    Steve
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