How do I continue to market my product after it's already been on sale?

Hi Dylan,

This is all part of the promotions cycle.

Do you have other products you can sell or create?

Have you got a promotional calendar planned out?

Normally you would only run an offer like what you have done every 60-90 days and in the interim sell other products, continue to build value the product, and continue to generate leads.

It helps to have several products to promote not necessarily so they are all discounted but just so you have additional revenue streams running.

Maybe next time a couple of months you could try a higher sale price. Just think of what you could have done if the discounted deal was $7 or $9 or higher?

I'd be pretty sure if you sold it a 7 just as many people would have bought and your returns would have been much higher.

Maybe you can add some extra content, some bonuses etc to raise the value prior to the next big offer you make.

Maybe you should think about what you can now sell to the buyers that is the next logical step for them. It doesn't have to be your own product. It could be someone else's where you get paid commission.

Don't be too hasty to run the deep discount again too soon but rather work out how you can make more from the purchasers and how you can build the value up for them and for future purchasers who you will want to get more from.

Best regards,

Ozi

Put yourself in the shoes of those that have already seen your promotion at $4. Those that didn't buy are now faced with the decision to spend 7 times more than the price they've seen. Even if the value is perceived to be more than $29, most consumers will be saying to themselves "I'll wait to purchase until the price comes down to $4 again."

Steve

Create additional similar presets and sell them as bundles. So say you create 4 sets of presets that would be one bundle, four individual products selling at $9 each (example price) or bundled at $20 for all four. Advertise each preset/set package is discounted by $4 each when traffic buys the bundle ($20).

You've proven what traffic will pay for the presets so run with it. Traffic is willing to pay $0.40 for each individual preset. That doesn't sound like much but you can obviously scale this up BIG time. I see other folks selling 300 presets on one Google search.

Basically, the $9 (example) is a fake number, you don't expect traffic to buy at that price, you sell the discount when buying a bundle, example $20 for 4 products instead of $9 for one product. Traffic thinks they're getting more bang for their buck. Make it so traffic can still buy individual preset products at $9 so it's all legit but odds are you'll make most of your sales on the $20 bundles.

I would also test a $5 price instead of $4 to try and squeeze out a little more profit. $5 is a popular number and usually does decent when selling.

When you want to make more money, create more preset bundles.

Have you ever considered that your "discounted/sale" price is actually what the market considers a valuable?

It's really easy to draw logic that the "promotion" cause the sales itself, and that it wasn't general price sensitivity.

The market will determine what your product value is worth. $29 -> $4 is a pretty steep discount, did you ever test lower price points "not on sale"?

Perhaps, if you lowered the base price to $7-9 range you'd see sales pick back up again, and it's not that the promotion had much of an effect but rather $29 is not what your product is worth to your audience.

Just split test it at [say] 5 price points.

$4 --$19--$29--$49---$99

Run the split test for 1000 [or pick a number] visits and see which price brought in the most revenue.

This.

However, you do have two things in your favor.

One, your promotion, like every other thing on social media, or everyone's inbox, is being pushed down and out of sight. You will remember much longer than your prospects will. Out of sight, out of mind.

Two, you should be getting new people in the pipeline all the time. People who didn't see your recent fire sale. Like one of the TV networks used to say about summer reruns, if you haven't seen it, it's new to you.