Why use Google Analytics or similar 3rd party tools to do marketing attribution?
Now although a particular channel may generate a substantial number of leads, a major portion of those leads may not convert. Hence from an ROI perspective, that channel is not efficient. Marketing attribution is used to calculate the ROI on each channel based on how much revenue each channel contributes instead of how many leads.
How do marketers here using Google Analytics or other tools such as Bizible, etc. do attribution using those tools? And why did they settle on those tools and not the alternative?
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Wile E Coyote -
Thanks
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