Monetizing Public Exposure?
I didn't realize he was going to feature me so prominently in the article, but today I pick up a copy of the paper after a friend emails me - complimenting a picture and the article - to find myself on the front page of the Star Ledger's business section (it's the largest newspaper in New Jersey).
Now, is there any way to build on this exposure/monetize it? This thread in general can be used to discuss ways of using public media exposure to build our "brand" or monetize our experiences/expertise.