If you haven't had a chance to catch up with Michael Fortins latest post..

[Kim Standerline]

Here it is

http://www.michelfortin.com/redesign-sales/

If you haven't discovered this guy, then I suggest you shut the blinds draw up a chair and read his blog avidly. You'll get one of the best free online educations you could possibly get.

Cheers
Kim

[JonathanBoettcher]

Yeah, I read that this morning Kim. Very interesting post.

[yourreviewer]

Thanks for sharing this Kim. I think it would be really helpful if fellow Warriors can post some websites that they think are clean, effective and converts well.

[Fernando Veloso]

Nothing new about it.

New web users (now 10-20 years) hate long sales letters. They want it NOW. Out of the box. They are educated about the "web".

Same thing for 20-30 year guys. They do know what they want and they feel long sales copy IS NOT FOR THEM. And they do buy stuff online -more than ever.

So, i guess the web is going to be more and more focused on small/straight copy next years.

But great post.

[JonathanBoettcher]

Originally Posted by Fernando Veloso

Nothing new about it.

New web users (now 10-20 years) hate long sales letters. They want it NOW. Out of the box. They are educated about the "web".

Same thing for 20-30 year guys. They do know what they want and they feel long sales copy IS NOT FOR THEM. And they do buy stuff online -more than ever.

So, i guess the web is going to be more and more focused on small/straight copy next years.

But great post.

I think you missed his point a little bit... he says that he still uses long sales letters, just not on his mother site. All those little "Click for more info" buttons lead to log sales letters... I think its more about where he chooses to use them...

[yourreviewer]

Originally Posted by Fernando Veloso

Nothing new about it.

New web users (now 10-20 years) hate long sales letters. They want it NOW. Out of the box. They are educated about the "web".

Same thing for 20-30 year guys. They do know what they want and they feel long sales copy IS NOT FOR THEM. And they do buy stuff online -more than ever.

So, i guess the web is going to be more and more focused on small/straight copy next years.

But great post.

Long sales letters still work. Again just because we are so used to seeing the long sales letter does not mean they won't work for others. And if that were to be the case, you wouldn't see the Gurus still using them.

[Steven Wagenheim]

Brilliant...and I loved that video.

Looks like Michael has found Xtranormal too.

I wonder if HE has a business account?

[Andyhenry]

Originally Posted by yourreviewer

Long sales letters still work. Again just because we are so used to seeing the long sales letter does not mean they won't work for others. And if that were to be the case, you wouldn't see the Gurus still using them.

Actually, I think you'll find a lot of "Gurus" doing things which you would be well advised not to copy - exactly because they don't work well.

I agree about long form copy though - it still works.

There are no one-size-fits-all answers, people are different, so you need to test for your market and do what works for them.

Usually this will mean satisfy all major objections and hit major benefits - Plus allow for detail oriented information for serious buyers who need more detail in order to buy.

Usually the price effects this most - free stuff equals less copy - high ticket requires more detail.

But it can change in many ways depending on the niche and the copy - so ALWAYS find out for yourself rather than rely on what your favourite guru says.

Andy

[yourreviewer]

Originally Posted by Andyhenry

Actually, I think you'll find a lot of "Gurus" doing things which you would be well advised not to copy - exactly because they don't work well.

I agree about long form copy though - it still works.

There are no one-size-fits-all answers, people are different, so you need to test for your market and do what works for them.

Usually this will mean satisfy all major objections and hit major benefits - Plus allow for detail oriented information for serious buyers who need more detail in order to buy.

Usually the price effects this most - free stuff equals less copy - high ticket requires more detail.

But it can change in many ways depending on the niche and the copy - so ALWAYS find out for yourself rather than rely on what your favourite guru says.

Andy

Agreed. At the end of the day, it depends on your target audience and niche. But my point was against the long sales letter don't work.

[Raydal]

Thanks for the heads-up. I was thinking about doing the same
thing for all my ebook products--catalog type leading to the main
sales letters.

Good to know I'm moving in the right direction if Michel's results
would translate for me.

-Ray Edwards

[Kim Standerline]

Thing is I've been thinking of setting my new blogs up in exactly the same way (shorter copy etc) and was wondering the type of theme to use. I like the first one he was suggesting.

I've also been thinking about testing short copy recently so like Ray it's nice to know I'm probably heading in the right direction

Kim

Originally Posted by Raydal

Thanks for the heads-up. I was thinking about doing the same
thing for all my ebook products--catalog type leading to the main
sales letters.

Good to know I'm moving in the right direction if Michel's results
would translate for me.

-Ray Edwards

[aboutalhah]

I've been testing my emails lately, and I noticed that shortest test get more clicks, although there is more content in the longer messages.

Franck

Originally Posted by Fernando Veloso

Nothing new about it.

New web users (now 10-20 years) hate long sales letters. They want it NOW. Out of the box. They are educated about the "web".

Same thing for 20-30 year guys. They do know what they want and they feel long sales copy IS NOT FOR THEM. And they do buy stuff online -more than ever.

So, i guess the web is going to be more and more focused on small/straight copy next years.

But great post.

[Frank Donovan]

Hi Kim

Originally Posted by Kim Standerline

If you haven't discovered this guy, then I suggest you shut the blinds draw up a chair and read his blog avidly.

Thanks for the heads up. But when I drew the blinds, I banged my knee on the chair. Should have put the light on first

He makes a good point. I've noticed that even the broadsheet newspapers have started to break up their front pages into separate chunks of info, much like the example sites he refers to. I suppose it's all to do with our limited attention span and changing appetites regarding information consumption.

I keep meaning to bookmark his blog, so thanks again for the reminder.


Frank