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What does number of days mean in EPC (Affiliate Marketing)

by saadi123
5 replies
Hi everyone,

I'm clear about what EPC (Earnings per 100 clicks) means in affiliate marketing.

What I want to know is that when some merchants mention 7-days EPC or 30-days EPC then what does it mean?

7 days or 30 days of what? After clicking the link?

It's kind of confusing.

So can anyone help me figure this out?

Thank you.
#affiliate #days #epc #marketing #number
  • Profile picture of the author Royalrevenue
    That mean how offer is performing in network for last 7 days ,30 days
    if you see $5 EPC that mean offer converting in network if you see higher EPC thats mean offer working really good, But Zero EPC that mean offer is not working and sending your traffic is waste.
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    www.royalrevenue.com - Daily payment CPA network- PayPal/paxum/Bitcoin
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    • Profile picture of the author saadi123
      Ok. So number of days are just the indicator of how much the offer has generated revenue for its publishers in last "x" days.

      For e.g. when I see 7-days EPC: 35.00

      This means that since the last 7 days, this offer has been generating $35.00 per 100 clicks for its advertisers.

      Am I right?
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      • Profile picture of the author Royalrevenue
        Yes you are right, But however i think it not for 100 click it must be 1000.
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        www.royalrevenue.com - Daily payment CPA network- PayPal/paxum/Bitcoin
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        • Profile picture of the author Wile E Coyote
          It greatly worries me when someone who either owns a CPA Network or is heavily advertising a CPA Network has no idea what metric terms mean.
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  • Profile picture of the author Wile E Coyote
    First of all, EPC doesn't mean Earnings per 100 Clicks.

    It strictly means Earnings Per Click. Single click.

    Unless the affiliate is just trying to bump numbers or being an complete r-tard.

    Anyway... 7-Day EPC could mean what RoyalRevenue suggested, but most of the time, a merchants don't keep track of a running Past 7/30 day numbers. Maybe a specific network has that information, which then you'd want to ask the network. I can tell you that it's not a common term... unless they mean EPC in a 7 Day Window.

    For example, let's say I have an offer when you send traffic to it, you earn commissions with a cookie for the next 30 days.

    I'd want to tell affiliates that the Avg. EPC on Day 0 is $0.10, but Avg. EPC on Day 7 is $2.00 and on Day 30 is $5.00 for example.


    EDIT: The only metric that uses multiples of 1,000s are RPM or EPM which stands for Revenue/Earnings Per Mille, which is the earnings per 1,000 ad impressions.
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