12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Thin Text Borders In Emails... WHY?

by SeanyG
10 replies
Hey guys,

I get a lot of newsletters and a lot of the big marketers use skinny borders in the emails that they send out. Their writing is only 5 or 6 words before they go to the next line.

Why do they do this?

I'll give you an example:

------------------------------------------------

You probably have some questions about the
Annihilation Method and I'd like to take
this time to clear the air for you.

I've poured through the email from this
week and found the most commonly asked
questions.

Here they are with my answers:

1. How can I get a copy of the Annihilation
Method DVDs?

The DVDs will be released on Saturday, May 27th
at exactly 10:00 AM PACIFIC TIME (that's 1:00 PM
Eastern) at this website:

------

Thanks!
#borders #emails #text #thin
  • Profile picture of the author Mrslalas7
    I figured maybe its because they want to make their emails stand out or something. I always wanted to know the same thing too. Hope there is someone out there that can give a good answer.
    Signature
    La La S
    Want to work from home? Join free.
    {{ DiscussionBoard.errors[1227639].message }}
  • Profile picture of the author tferraro11
    I agree with Mrslalas7, it may be a their way of a good marketing technique to catch your eye and make you read the email....
    Signature

    Check out my website for complete hands free SEO services: http://riccavalle.com

    {{ DiscussionBoard.errors[1227669].message }}
    • Profile picture of the author SeanyG
      Great call guys!

      It seems that would be right.

      I would love to hear from someone that knows for sure!
      Signature
      FREE Video DJ Lessons to help you learn
      >>>How To DJ
      {{ DiscussionBoard.errors[1227700].message }}
  • Profile picture of the author George Sepich
    The borders all contain subliminal binary code in a plot to take over your mind. That's my vote but the others could be correct as well .

    George
    Signature

    Need Help? GeorgeSepich.com Digital Marketing Solutions From George Sepich.

    {{ DiscussionBoard.errors[1227727].message }}
    • Profile picture of the author Steven Fullman
      Originally Posted by George Sepich View Post

      The borders all contain subliminal binary code in a plot to take over your mind. That's my vote but the others could be correct as well .

      George
      George is right, although I'm surprised he "gave away" one of his members-only tips!



      Anyway, it's all extra-sensory. That's the answer.

      Steve
      Signature

      Not promoting right now

      {{ DiscussionBoard.errors[1227929].message }}
      • Profile picture of the author radhika
        Reason one:

        Not all email clients allow to change the settings of characters/line display. So 5 - 6 words per line minimizes the risk of odd display in subscribers emails.

        Reason two:

        Ezine publishers usually publish articles from web sites or author sites. So as authors type 65 - 70 characters/line, publishers copy and send sameway in emails.

        Reason three:

        Short lines make the subscriber to read the lines faster than long lines and paragraphs. Lokks neat and simple.

        .
        Signature
        Follow up Autoresponder PRO :: 33% Discount!!
        FREE Upgrades! IMPROVED Email Deliverability!!
        {{ DiscussionBoard.errors[1227964].message }}
  • Profile picture of the author SeanyG
    Cool. Thanks Alexa!

    I also heard that a lot of guys like it because it looks better too.
    Signature
    FREE Video DJ Lessons to help you learn
    >>>How To DJ
    {{ DiscussionBoard.errors[1227762].message }}
  • Profile picture of the author Mike Hill
    It's much easier and faster to read because a lot of people
    don't read, they just scan.

    Another reason is because the formatting of the email may
    look weird in some email clients, depending on the number
    of characters.

    Some email clients allow 60 characters wide before auto-
    wrapping to the next line. Other email clients are less.

    It's also more appealing to the eye and looks well organized
    as opposed to a ton of lengthy paragraphs that look like a
    medical journal.

    Mike Hill

    PS. Take a look at some of the posts above and you can
    see the difference on how much time it takes you to read
    theirs compared to mine, which has been formatted.
    {{ DiscussionBoard.errors[1227967].message }}
  • Profile picture of the author Adam Carn
    And here I was looking for actual borders in the email and not finding any (duh me).

    What you meant was using shorter lines. I do that. It makes the formatting much cleaner and the text much easier/less daunting to read.

    Thanks,
    Adam
    Signature
    Taking a break...
    {{ DiscussionBoard.errors[1228003].message }}

Trending Topics