How to Approach Your Online Biz if You Want to Make Money

11 replies
I remember, well before Eharmony and Match.com became big... there
was a big matchmaking service in my town.

They would have folders FULL of pictures of both men and women...
and all the important stuff about each person.

That way, when someone walked into this matchmaking service with
an "ideal" partner in mind, the service provider could open up their
folder, show the person a few pictures of "prospects" they may want
to go out with.

Then, if there was a match, the matchmaker would set up a date.

In all honesty, online marketing and running an online business is
NO DIFFERENT.

You're a match maker.

You're matching up peoples' wants, needs, desires, or problems...
with solutions that will HELP them.

Too many people make this whole process too hard, and too
mysterious.

It shouldn't be. Making money online, and starting ANY online
business is nothing more than helping a lot of people get what
they want.

In turn, you get what you want... IF you truly help enough people.

By trying to add value to other people, on a large scale, you can
get rich.

But, if you only have the mindset of "I just want to make money"...
you're not going to do the important things you need to do in order
to deliver that value to people.

Wealthy people get wealthy by adding value to a lot of people...
so in your business, don't think of how you can make money.

Think "how can I help a lot of other people... how can I add
value to others".

It can be with video, ebooks, membership sites, audio,
courses, coaching, the list is endless.

But again, think of your online business much like a match making
service.

You're trying to MATCH your product/service with people who
are looking for a solution.

Or, if you're an affiliate, you're looking for a product or service
that will help someone achieve a result or solve a problem.

Let's say you want to be an affiliate for a Clickbank product.

You find a product that offers a solution to a painful problem.

You find people who are dealing with that painful problem.

Then, you introduce the 2 of them together.

Maybe you sell a product for lowering blood sugar.

You find people online, whether through Facebook, Google
Ads, etc... you find people who are dealing with high blood sugar.

You match them up with the product that can lower blood sugar.

If you want to do it right, use a pre-sell page, or report that
builds trust, rapport, and proof.

Say there's a lot of people online who are dealing with depression.

You find a program you KNOW will help them with their depression.

Then, you try and deliver it to them in a unique, trustworthy way.

Again, maybe a pre-sell page, review site, or free report that presells
the program.

Think of your online business as simply match making.

Find people with large, painful problems they want to get rid of...
because it's hurting their quality of life.

Match them up with products or services that can ease or solve
that problem and there's a good chance you can make money
by bringing the 2 together.
#approach #biz #make #money #online
  • Profile picture of the author jbsmith
    This is true, except you do need to know your numbers as well.

    This notion of "finding" people with problem X or desire Y and then "matching" them to a product that will fulfill their desire is theoretical - in practice that requires a strategy and there is ALWAYS a cost associated (either your time developing and targeting content or paid advertising to "find" the people you mention in your post)

    The reality today is that to really scale and "find" as many people in your niche as you can & then convert them toward an offer you MUST pay attention to your ROI. I see people every day spending 3-4X "finding" their market than the profit they make on the product they put in front of them. It's like banging your head against the wall unless you stack offers, capture them into a very intentional campaign and upsell them on the back-end or find a way to gain their interest in a more cost effective way.

    Not always sexy - but numbers do matter.
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    • Profile picture of the author shawnlebrun
      Originally Posted by jbsmith View Post

      This is true, except you do need to know your numbers as well.

      This notion of "finding" people with problem X or desire Y and then "matching" them to a product that will fulfill their desire is theoretical - in practice that requires a strategy and there is ALWAYS a cost associated (either your time developing and targeting content or paid advertising to "find" the people you mention in your post)

      The reality today is that to really scale and "find" as many people in your niche as you can & then convert them toward an offer you MUST pay attention to your ROI. I see people every day spending 3-4X "finding" their market than the profit they make on the product they put in front of them. It's like banging your head against the wall unless you stack offers, capture them into a very intentional campaign and upsell them on the back-end or find a way to gain their interest in a more cost effective way.

      Not always sexy - but numbers do matter.
      Absolutely Jeff... that's a given. Well, let me rephrase that... it SHOULD be a given... but not all marketers tend to look at the most important metrics... only those that LAST do.

      I meant this article as more of a "beginning" primer... as just a way to get started to build your foundation.

      But once that's set, then it's ALL about numbers, delivering your product/service, and trying to scale it in a way that you make more than you spend.

      That's not even true... I ran a few online businesses that lost money on the front, because I was paying more for clicks than I made on front end... but with a solid back end in place, it can work out.

      But yes, good point about numbers... in a world full of guesses and wondering what works and what doesn't... often numbers can be the one thing you can rely on.
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  • Profile picture of the author Steve B
    Originally Posted by shawnlebrun View Post

    You find a program you KNOW will help them with their depression.

    To me Shawn, this suggests that you actually have personal experience with a product. How else can you know that something works? You can't necessarily take the word of the product creator who has a vested interest in getting the product sold.

    What I'm getting at is this: I see so many affiliates today that write glowing pre-sells and reviews and even just email offers extolling the benefits and virtues of this product and that product simply to make a buck via an affiliate commission - without ever really knowing if the product actually works or not. Likewise, I've seen affiliates promoting competing products in the same niche.

    You have to be careful if you want to be trusted and credible. Repeat sales come because a product works for the buyer. If it doesn't, that consumer will probably not be your customer in the future.

    Thanks for the thread.

    Steve
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  • Profile picture of the author JohnMcCabe
    Good post, Shawn...

    I'd like to add an alternate path. Find people who have a passion for something, be it golf, quilting, writing the next great novel, whatever, and connect them with something that enable them to get more pleasure or satisfaction from that passion.

    As for keeping an eye on the numbers, that's part of the "help people get what they want and you get what you want" equation. If you lose money, you're not getting what you want.
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  • Profile picture of the author Jonathan Riley
    Banned
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    • Profile picture of the author Pedro Campos
      The best way to approach it is to fully commit, just make it the number 1 priority in your life, feel like you need your business as much as you need to breathe. At that point, you will f@cking succeed, no matter what. Dedication, persistence and smart work.
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      • Profile picture of the author Regional Warrior
        Originally Posted by Pedro Campos View Post

        The best way to approach it is to fully commit, just make it the number 1 priority in your life, feel like you need your business as much as you need to breathe. At that point, you will f@cking succeed, no matter what. Dedication, persistence and smart work.
        So that is so wrong in many ways! you need a work life ballance take it from someone who did exactly that does no bode well for relationships or your health

        You outsourse what you don't need to do and work less hours, it may have the mantra for the 80s but not now
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  • Profile picture of the author ryanbiddulph
    Amen to this Shawn.

    I dig matching my passion with people's problems. Gotta get those 2 together to keep the selling mojo going.
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  • Profile picture of the author Jeremy_S
    Excellent post Shawn, I try and tell my subscribers that online is essentially the same as offline. To many people see the online world of making money as a virtual fruit machine of sorts.
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    • Profile picture of the author anayb
      IMHO, marketing is like sex; everyone thinks they're good at it
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  • Profile picture of the author maxsi
    Yep your strategy works, painful problems are always a niche with potential customers.

    What can I say? .... they make $10K per month ( recurring income) by using Automated Businesses. it's the new trend in these years because people love things that go on autopilot.
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  • Profile picture of the author Jamel Hassell
    excellent Article. I am a big fan of giving value
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