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Any Offline Marketers doing Press Releases for Clients?

by Dexx
5 replies
I'm just curious how many marketers are currently offering Press Release marketing services to local businesses to get them more exposure online.

If you are doing it, how have you found the results vs regular article marketing / distribution promotions? Are the businesses happy with the results?

~Dexx
#clients #marketers #offline #press #releases
  • Profile picture of the author Brad Gosse
    Depends on the release. Too often we write about a change in the paint color or something else irrelevant.

    If they let us help them find a really controversial angle then it can blow up.

    Satisfaction comes from results so the more you put into the content the better the distribution will be naturally.
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  • Profile picture of the author Mark Riddle
    Yes I have used press releases successfully to promote businesses, the only one that I have permission to discuss is one that I talked with Maria Gudelis on one of her success calls.

    The basic details is that I took a business that was a very bad niche in my opinion and created a press release that not only created attention for the website, it also got calls to the business directly to the business.

    Press releases are a powerful tool but many only see it as a link building tool and leave the real money on the table.

    By not creating a release that builds interest and informs the reader the advantages that my client offers the consumers you are missing out.

    Mark Riddle
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    Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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  • Profile picture of the author Dexx
    So you both write the Press Releases for them? Or is there a way to outsource it?

    Seems like writing the PRs for them would then start to bottle-neck your time abilities, no?

    As such, anyone willing to give example price ranges they would charge for a such a service?

    I'm considering charging $2,997 to blast a Press Release out to all the services using the paid Press Release distribution services...hrmmm
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    • Profile picture of the author marciayudkin
      I'm just curious how many marketers are currently offering Press Release marketing services to local businesses to get them more exposure online.

      If you are doing it, ... Are the businesses happy with the results?
      Most of my publicity clients have a mixed online/offline business, and when I send them a clipping report of 50 or more places where they received online publicity, including the sites of many famous-name media outlets, they are extremely happy.

      Most clients actually don't have specific expectations for what might happen after a press release is sent out. Such clients are far easier to please than those who expect an explosion of results from a single press release distribution.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Keeslover
    I wrote one PR for my doggie daycare owner and submitted it to local newspapers. She got two interviews from it and was thrilled. It also put her on page 1 of Google for one specific keyword, which she was very happy with (and was an unexpected bonus to me).
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