Domain Keywords vs Page Keywords

6 replies
I know that including keywords in your domain for the terms you want to optimise for is a useful SEO technique. But I wondered if anyone knew how effective using keywords in the names of pages on your site was?

So instead of

www.<keyword term>.com

you have

www.domain.com/<keyword term>.html

Thanks


Gary
#domain #keywords #page
  • Profile picture of the author zuluranger
    I don't registered SEO keyword-focused domain. Instead I create a memorable, short domain name and focus on building backlinks to keyword pages. Most of my ranking in Google are keyword pages.
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  • Profile picture of the author Oracle_320th
    Nowadays, from many search results I see that that the put the exact keywords on your url will not make you rank for page 1.

    I think the anchor text from outside links along with page where the link placed is more important than on page SEO.
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  • Profile picture of the author AnnaOlgushka
    what count is to find the keywords in the url,
    like about.com or mamazon.com , ebay.com rank for millions of keywords beating rich keywords domains names in the ranking

    as mentioned by zuluranger you better take a domain name that people remember, if you want repeat visitors

    it all come down to your global startegy, so if you create an affiliate website that promote one products, you build the site around the product name keywords and in this case taking a keywords rich make sense

    if you build a community site around weight loss, you better have an easy to remember name

    my 22 cents
    Anna
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  • Profile picture of the author garyk1968
    Thanks for all your input guys!
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    • Profile picture of the author MarcusRidge
      Having the keywords in your URL doesn't help you that much these days, particularly on Google whose algorithm requires lots of aspects in order to rank highly.

      However Yahoo and Bing do take into account the URL, both domain and page names are used in there algorithm and do help so it's worth having them in even if Google aren't that fussed as Yahoo and Bing now own almost 30% of the search share.

      But of course you want to concentrate on the Google rank as this is the big one and for that you're looking for back links and crawl ability not to mention cleverly researched keywords placed in the correct places in your content. If you want to know more about some of these SEO aspects then PM me and I will discuss them further with you.

      Cheers,
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  • Profile picture of the author Caragui
    Having the keyword in the url is a good SEO technique but that is only part of it.

    Usually we try to registera TLD, mostly .com, with out keyword. But that TLD is only for our index or main page. We have other pages in our site where most target different keywords.

    In HTML, its just a matter of naming our files with our keyword like www.ourdomainname.com/ourkeyword.html or htm.

    In a wordpress blog, we could do the same effect by using page slugs. Usually we change the permalink settings and when posting we could then change the slug. That slug would then be the equivalent of the file name I mentioned above.

    Of course that are many parts of effective SEO both onsite and offsite.

    Just my 2 cents.
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