How many leads to start selling?

20 cent leads are great assuming your targeting is okay.

I'd keep running the campaign.

As far as your open and CTR goes - I tend to not really care about them.

The question is are you making sales from your list?

If you aren't - are you selling something that can help them solve a problem they maybe facing.

If not start doing that.

Other than that great job getting 20 cent leads and getting 200 subscribers.

Isaiah

Focus your emails on solving problems for free. For at least a few more emails. If you write a 600 to 1000 word, in-depth, helpful email - or better yet, set subscribers to your self-hosted blog to build your authority - you can toss in a CTA to sell at the post/email end, a quick 1-2 line hitter. Folks tend to buy more freely when *your* emphasis is on giving, not getting.

If you're getting .20-cent leads I'm guessing your ad has VERY broad appeal. That means it's probably pretty untargeted to your offer as well and I would expect it to get very low conversions.

Of course, I'm just guessing here since I haven't looked at any of it.

If it is targeted traffic, you're getting the most phenomenal CPL I've seen in years. So, congratulations on that one. But, then you've got to figure out why such targeted subs aren't biting on the offer.

The answer here is fairly obvious. First, of course they are opening the first email and clicking. They just opted in requesting it. It's top of mind and they want it now.

Second, what gets email opened? The sender is the most important thing and the second most important is the headline (Subject line of an email). Test different Headlines to see which one gets the best open rates.

Third, if they are opening the email and not clicking, you have to get back to the basics of writing good ad copy. Stories sell. Power phrases must be used. Got to relate to the audience and their pain. Must have a strong call to action to get the clicks. Just my 2 cents...

I personally wouldn't pay to drive traffic to a free giveaway. I pay to drive traffic to a lead capture page that 'immediately' redirects all of my leads to a sales video.

Money needs to be made upfront in order to be able to keep paying for ads.

Not every visitor will buy right away but you need enough of them to buy so you don't lose your shirt.

Targeted traffic and a very highly converting sales page is needed.

So I sent the third email with a curiosity awaker
title ("I'm sorry" kinda one) and quality content inside.

Had 6% opening rate

You should care more about sales/profit than CTR
And yes, most people are only going to open your gift/free email and will not care about your other emails, it's normal

How many ads have you placed on Facebook? How large of a list have you built so far? There is no magic pill for this. If it was easy, everyone would be doing it. It took me a long time to realize that one campaign will not suddenly make me rich. Commit to a year of ads -> leads pages ->> sales pages...Test everything from headlines, body copy, calls to action on everything you send. But don't look to change everything at once. Until you have 200 subscribers you haven't even begun to be teachable. Once you get 200 subscribers, then change one thing at a time...In your case, I would suggest a change to your Subject Line of your mailings (that's your Headline in the case of email obviously). Have you taken any courses, training on online marketing? writing ad copy? testing traffic sources? you need to collect a lot of data before you can determine what works and what doesn't and what to change. A couple things I notice...your initial post was asking if you should stick with this campaign or not. The answer: Why did you choose this particular offering? If your heart isn't in the offering, your chances of succeeding with it are slim. Second, you mentioned building a relationship with your leads. The answer: 2 emails is not enough to have a relationship with someone you just met. How well do you know your audience? What are their problems? Their pains? You will build trust and relationships with your audience by addressing those things. Your Headlines, Ad copy, Squeeze pages, sales pages, emails...Every communication with your audience must address their problems, pains, concerns, worries. If you can't get on a personal level with your audience and relate to them, you should change to a different offering. However, if you do know your audience well enough to answer the questions and offer solutions to their pains and problems then you can't fail if you don't quit. It's not a question of rates. It's a question of getting better at relating to your audience. If you look at your headlines and they don't relate, why should anyone open the email? If your email body copy doesn't relate to a pain, concern, need, or want...why would they click the link? If the link isn't a strong call to action the audience may not feel the urgency to click now. If the sales page doesn't get personal with the audience about their problem, why would they buy? So instead of skipping from offer to offer, I suggest you commit to get personal about an offer that is personal to you. Once you are relatable, then you can start testing making all your copy better and your rates will increase.

Your strategy its good and if you get leads for 20 cents its awesome .I think you should continue to get more laads as 200 its not so much and soon you will have succes

Guilherme, we would recommend sending the FB traffic directly to your sales page. Conversion rates are much better when you use this more direct approach.

Best regards, Kathleen

I think you are on your way to 10k per month easily...

Facebook leads are the best as long as the targeting is right. I think you'll start seeing results at 1000 subs...if both the open rate and the click through rate stay the same.

However, I would focus on promoting high ticket products instead of selling cheap $47 courses. Once you make the first couple of sales all you need to do is scale up.