This week I started running my first list building campaign and its been going ok. I'm running Facebook Ads which is taking people to a landing page (LeadPages) and getting them to sign up to my list (MailChimp).
The only thing I'm having a problem with is that LeadPages says there has been 60 conversions but MailChimp is only showing 35 subscribers...meaning there are 25 missing (1 person did unsubscribe).
Is this a case of people not clicking opening the confirmation email and confirming subscription?
On the "Thank You" page for the landing page I advise people to check spam mail and if using Gmail to check the promotion tab (as Mailchimp advise).
If anyone else has experienced this and can offer some advice I would be extremely grateful!