Is 50% Click Through Rate Good or Bad with Email Opt In List ?

[Nick Desai]

Hello

I have just started list building and have been getting a 50% CTR

- I give away a free guide via squeeze page

- statistics show that only 50% of people that opt in click through to the free guide

Is this good or bad ? Any Advice ?

Many thanks for any useful tips

[Nick Desai]

Originally Posted by ccmusicman

uh, why should they be clicking anywhere to get the free guide?

You should put the free guide right on your thank you page.

This almost guarantee's they get it, and if you do the guide/thank you page correctly, you can monetize that almost immediately.

Rob

Rob .. my question is about the 50% CTR .. meaning is 50% a good number or should it be higher ?

[Rebtl]

What we have here is a failure to communicate.

Nick, cud you explain to us the exact process your readers go through from the time they land on your site?

I don't think we really understand what 50% CTR you are talking about.

[Neromancer]

Shouldn't that be 100% afterall its free? :::scratches head::::

[Nick Desai]

Originally Posted by Rebtl

What we have here is a failure to communicate.

Nick, cud you explain to us the exact process your readers go through from the time they land on your site?

I don't think we really understand what 50% CTR you are talking about.

Ok let me try and clarify it better

Here is the process:

1. Visitor comes to my landing page and opts in to receive a Free Guide

2. GetResponse autoresponder tells the visitor that an email has been sent to them with the free guide.

3. Visitor gets and email that includes a link to the Free Guide

4. Visitor clicks on that link to read/download the Free Guide

Now, for every 100 people who opt in to get the free guide only 50 of those actually open the email and actually CLICK on the Free Guide link (hence the 50% CTR)

Hope that makes more sense

Really appreciate your tips and advice ..

[Mike Hill]

Originally Posted by ccmusicman

Ok,

You need to put the download on a thank you page that they see immediately after they opt-in.

This will get it up to 100% - and this is important because they need to consume your work, this will help turn them into buyers later on.

Rob

Personally the page I lead people too immediately after they opt-in is a Thank You page that describes how to confirm the email I just sent them. When they click on the confirmation link in the email that redirects them to the download...

It's more important at this stage to make sure they confirm their email. You can send reminders later about your report but get them to confirm so you can in fact communicate with them.

Mike Hill

[RhondaGiarraffa]

Ditto on what Mike said...

Rhonda G.

[makeittoday]

hi Nick,

50% CTR ? that's cool but you need to improve

check to see how long people stay on your opt-in

try place your e-book guide on a download page

so that immediately after they confirm their subscription,

they get the e-book.

you can also try make minimal changes that should make

maximum impact in your opt-in form, then afterwards observe your CTR

again. try aim at 75% CTR. Wish you success in your IM bIZ

[Nick Desai]

Originally Posted by ccmusicman

Ok,

You need to put the download on a thank you page that they see immediately after they opt-in.

This will get it up to 100% - and this is important because they need to consume your work, this will help turn them into buyers later on.

Rob

If I immediately send them to a download page what if they just opted in with a "useless" email address or one that they do not even own ?

I mean I want to make sure that the email they enter during opt-in is a real valid email that they own and use

otherwise a person could just enter any odd email address and get access to the free guide and I would not have captured a "true" email address that I can market too ..

So on the thank you page I tell them to go check their email for the download link .. this way people have to enter their REAL email address.