Analysis of my clickbank / aweber stats

[Chris Thompson]

For my own learning I went through my stats for the last 2 weeks worth of sales on my CB product. I wanted to determine if my autoresponder was doing a good job of converting people into buyers.

My sales page presents an opt-in form
I give away a free lesson
I follow up with more useful content
That's my sales process. Some people just buy without opting in. They are not forced to opt in.

Here are some cool stats. I'm actually thinking this is not too shabby.

53% of my sales came from people who opted into my list
47% of sales came from people who never bothered to get the free offer and therefore never signed up to the list.

Of the 53% of customers who HAD signed up to the list, 55% of them went onto buy right away (within that day), the other 45% went onto buy anywhere up to 2 weeks later, but MOSTLY within the first week.

Then I went to see how many signups I had on my list. Turns out 9.3% of *verified* signups actually converted into customers within that 2 week period.

WOW. This is a huge eye-opening set of data to me.

Key points:
1) Give out GREAT content if you want people to buy right away.
2) Give out GREAT content during the first week because if you don't get them then, you may never get them.

3) If you KNOW that you have great content work like heck to improve your opt-in rate. The conversion on opt-ins seems quite good.

If anyone has thoughts or questions, please post. FYI I did all of this work manually using aweber filter and search tool, matching up emails addresses with those given by customers on clickbank receipts.