Membership site pricing question

BJ Min · 09-30-2009, 04:47 PM

hi,

i have noticed lots of membership charging around
only $5 for 1st month and then something like $39.95
every month after that...

i've seen several membership sites like this and was
wondering if this was taught by some kind of membership
site guru...

for those of you who have had much experience in
membership sties, what's your advice in pricing?

thanks
BJ

Lou Diamond · 09-30-2009, 07:06 PM

Hello,
you can do you own split price testing and see which works
best for you.
The price point has to have a balance with the products
being offered as well.
There is a very delicate balance that you may have to find out
which will work best on your own.

David-JP · 09-30-2009, 10:37 PM

Theres a number of ways to do pricing for a membership site- it all comes down to testing which works best for you.
You can do a $0 trial, a $1 trial, no trial. I haven't seen $5 before, but again, maybe they tested and that works best for them.

David

khairulazan · 09-30-2009, 10:53 PM

You have to match it with your market..

Also your content to..

waihon · 10-01-2009, 09:30 AM

I've done some research in the area of membership pricing. There are mainly 3 different ways:

1. To encourage more signup: 1st month fee is lower or even free.
2. To discourage cancellation and rejoining: 1st month fee + admin fee
3. To increase upfront revenue: one time fee (e.g. 30 months x monthly fee)

09-30-2009, 04:47 PM	#1
BJ Min Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Los Angeles, CA Posts: 1,675 Thanks: 148 Thanked 36 Times in 19 Posts Social Networking Contact Info	Membership site pricing question hi, i have noticed lots of membership charging around only $5 for 1st month and then something like $39.95 every month after that... i've seen several membership sites like this and was wondering if this was taught by some kind of membership site guru... for those of you who have had much experience in membership sties, what's your advice in pricing? thanks BJ
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09-30-2009, 07:06 PM	#2
Lou Diamond Senior Warrior Member War Room Member Join Date: Aug 2002 Location: Long Island N.Y. Posts: 1,154 Thanks: 29 Thanked 192 Times in 101 Posts	Re: Membership site pricing question Hello, you can do you own split price testing and see which works best for you. The price point has to have a balance with the products being offered as well. There is a very delicate balance that you may have to find out which will work best on your own.
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09-30-2009, 10:37 PM	#3
David-JP HyperActive Warrior War Room Member Join Date: Jul 2007 Location: Singapore Posts: 472 Thanks: 8 Thanked 27 Times in 23 Posts	Re: Membership site pricing question Theres a number of ways to do pricing for a membership site- it all comes down to testing which works best for you. You can do a $0 trial, a $1 trial, no trial. I haven't seen $5 before, but again, maybe they tested and that works best for them. David
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09-30-2009, 10:53 PM	#4
khairulazan Apprentice Warrior War Room Member Join Date: Jun 2009 Location: Kota Bharu, Kelantan, Malaysia Posts: 102 Thanks: 30 Thanked 6 Times in 5 Posts Social Networking Contact Info	Re: Membership site pricing question You have to match it with your market.. Also your content to..
	Check this out to make your business stronger

10-01-2009, 09:30 AM	#5
waihon HyperActive Warrior War Room Member Join Date: Feb 2006 Location: Kuala Lumpur, Malaysia. Posts: 113 Thanks: 10 Thanked 23 Times in 20 Posts Social Networking	Re: Membership site pricing question I've done some research in the area of membership pricing. There are mainly 3 different ways: 1. To encourage more signup: 1st month fee is lower or even free. 2. To discourage cancellation and rejoining: 1st month fee + admin fee 3. To increase upfront revenue: one time fee (e.g. 30 months x monthly fee)