How to increase CTR

Steveburner · 10-01-2009, 08:44 AM

Hi every one, I am running PPC campaign for my online business.But CRT is very low.Please suggest me to improve CRT.

Mikedb · 10-01-2009, 09:32 AM

Hi,

Low CTR is often related to using keywords that are not targeted enough and the ad.
Do you have multiple ads for one keyword to do splittesting?
After a decent amount of clicks do you delete the ones that are not converting and do you make an new ad to make it better?

Again...look at your keywords, are they targeted eneough!

Lpdesigner · 10-01-2009, 09:34 AM

Break down your related keywords into ad groups. Write specific ads for those keywords. Do A-B testing with your ads and eliminate the one with a lower CTR. Rinse and repeat until you get a CTR that's good.

Joshua.E1 · 10-01-2009, 10:56 AM

Your keyword, PPC ad are not drawing clicks.

There is always a way to increase more click through in PPC, you might want to find out more by reading the link.

dlmartin · 10-01-2009, 11:07 AM

I assume you're talking about the CTR of your landing page? If you're not getting clicks on your ads pick more popular keywords and up your budget to get better placement.

Low CTR of landing page could be a design issue, poor keyword targeting, etc. - all stuff that other people have mentioned.

Maybe find someone you trust to take a look at your keywords, your ads and your landing page just to get an idea if something is way out of line.

Other than that - split test everything. Yeah, it's a pain to always create 2, 3 or 4 of everything and always tweaking but that's the nature of PPC. If it were easy anybody could do it and be profitable (and they can't and won't).

10-01-2009, 08:44 AM	#1
Steveburner Warrior Member Join Date: Sep 2009 Posts: 12 Thanks: 0 Thanked 1 Time in 1 Post	How to increase CTR Hi every one, I am running PPC campaign for my online business.But CRT is very low.Please suggest me to improve CRT.
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10-01-2009, 09:32 AM	#2
Mikedb Active Warrior War Room Member Join Date: Sep 2009 Posts: 52 Thanks: 0 Thanked 5 Times in 5 Posts	Re: How to increase CTR Hi, Low CTR is often related to using keywords that are not targeted enough and the ad. Do you have multiple ads for one keyword to do splittesting? After a decent amount of clicks do you delete the ones that are not converting and do you make an new ad to make it better? Again...look at your keywords, are they targeted eneough!

10-01-2009, 09:34 AM	#3
Lpdesigner Warrior Member War Room Member Join Date: Sep 2009 Posts: 13 Thanks: 0 Thanked 5 Times in 1 Post	Re: How to increase CTR Break down your related keywords into ad groups. Write specific ads for those keywords. Do A-B testing with your ads and eliminate the one with a lower CTR. Rinse and repeat until you get a CTR that's good.

10-01-2009, 10:56 AM	#4
Joshua.E1 HyperActive Warrior Join Date: Jul 2009 Posts: 247 Thanks: 0 Thanked 11 Times in 11 Posts	Re: How to increase CTR Your keyword, PPC ad are not drawing clicks. There is always a way to increase more click through in PPC, you might want to find out more by reading the link.
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10-01-2009, 11:07 AM	#5
dlmartin HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Chambersburg, PA Posts: 137 Blog Entries: 2 Thanks: 5 Thanked 14 Times in 12 Posts	Re: How to increase CTR I assume you're talking about the CTR of your landing page? If you're not getting clicks on your ads pick more popular keywords and up your budget to get better placement. Low CTR of landing page could be a design issue, poor keyword targeting, etc. - all stuff that other people have mentioned. Maybe find someone you trust to take a look at your keywords, your ads and your landing page just to get an idea if something is way out of line. Other than that - split test everything. Yeah, it's a pain to always create 2, 3 or 4 of everything and always tweaking but that's the nature of PPC. If it were easy anybody could do it and be profitable (and they can't and won't).
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