Launch Soon: Should I talk about the price in my sequence?

LincolnKK · 10-01-2009, 02:20 PM

Hi guys, I launch my product soon.

I have a pretty good contact with my list and open rates are great (around 45%).
I know they are interested in my product... some of them has followed the product's creation since the first week or two.

They all have a pretty good idea of what the product will be because I send them update emails with info about the product. I also add social proof element by sending them email with link of popular blogs who talked about my future product.

Long story short.

I'll do a 50% sale for the first week of my product on the market.
I've always kept secret the price and info about the launch promotion.

I announced the launch date to my list 3-4 days ago and I received a lot of question about price.

I decided to be upfront and tell the price to those who asked me.

I think I've not build enough value yet to sell my product at a price of 137$ (This will be the job of my salesletter and not my email...). So I decided to tell them about the big promo and the 50% off discount for people who takes action quickly.

Responses are great so far. They are thrilled about the discount.

The question.

Do I talk about prices in my launch sequence?
I know the goal of the email if to click the d*mn link to hit the salesletter. But I have great responses so far... 3 out of 10 asked me If I accept pre-order and one of them was pissed off because he thought it was free (wow I can't believe... I always talk about "product", "get your copy", "product launch" his english was very basic, I suppose he doesn't know english too much

Any insights would be appreciated.

Thanks fellow Warriors

Anonymous Affiliate · 10-01-2009, 03:22 PM

In my opinion, during the launch sequence it's best to focus on your product characteristics, benefits and proof, and how it can help your prospects. I believe it's best to leave price to the very end of the sequence.

10-01-2009, 02:20 PM	#1
LincolnKK Active Warrior Join Date: Oct 2007 Location: , , . Posts: 56 Thanks: 10 Thanked 18 Times in 4 Posts	Launch Soon: Should I talk about the price in my sequence? Hi guys, I launch my product soon. I have a pretty good contact with my list and open rates are great (around 45%). I know they are interested in my product... some of them has followed the product's creation since the first week or two. They all have a pretty good idea of what the product will be because I send them update emails with info about the product. I also add social proof element by sending them email with link of popular blogs who talked about my future product. Long story short. I'll do a 50% sale for the first week of my product on the market. I've always kept secret the price and info about the launch promotion. I announced the launch date to my list 3-4 days ago and I received a lot of question about price. I decided to be upfront and tell the price to those who asked me. I think I've not build enough value yet to sell my product at a price of 137$ (This will be the job of my salesletter and not my email...). So I decided to tell them about the big promo and the 50% off discount for people who takes action quickly. Responses are great so far. They are thrilled about the discount. The question. Do I talk about prices in my launch sequence? I know the goal of the email if to click the d*mn link to hit the salesletter. But I have great responses so far... 3 out of 10 asked me If I accept pre-order and one of them was pissed off because he thought it was free (wow I can't believe... I always talk about "product", "get your copy", "product launch" his english was very basic, I suppose he doesn't know english too much Any insights would be appreciated. Thanks fellow Warriors

10-01-2009, 03:22 PM	#2
Anonymous Affiliate Senior Warrior Member War Room Member Join Date: May 2009 Posts: 1,887 Thanks: 256 Thanked 336 Times in 245 Posts	Re: Launch Soon: Should I talk about the price in my sequence? In my opinion, during the launch sequence it's best to focus on your product characteristics, benefits and proof, and how it can help your prospects. I believe it's best to leave price to the very end of the sequence.