Anthony Robbins Web Sales Technique - Video

[Simon Stanley]

I hope this may help, and inspire fellow warriors who are thinking of new methods of rolling out their future projects/product launches...

As this forum may have noticed recently, more of Anthony Robbins material has been published on the web recently, it seems he is really getting "the hang" of the Internet marketing playground that we are all a part of...

I've probably seen thousands of different sales letters, but this video sales page really inspired me with my video marketing...

The New Money Masters Series

He simply has one 6.30 min video on this sales page - and NOTHING else, no text- NADA!! Just video combined with his personality.

In my opinion this video tells me much more about himself...and effectively communicates his belief in the product more than any "text based" sales letter could.

This makes me much more inclined to order.

I'm guessing many will have their different opinions on this?

Enjoy!

[bgmacaw]

Originally Posted by Simon Cad

He simply has one 6.30 min video on this sales page - and NOTHING else, no text- NADA!! Just video combined with his personality.

#1. This means you'll be paying for traffic since no text means SEO will be mostly ineffective.

#2. People can't always watch and listen to a video for various reasons. You're cutting yourself out of a part of the marketplace.

#3. Not that many people have Robbins' kind of personality. If you don't have a lot of personal charisma or you simply don't do well in front of the camera this method will repel more people than it captures.

[Simon Stanley]

Indeed I understand where you are coming from, however I believe this is a sales page sent to his subscribers addressing a product that has been promoted via a pre launch sequence.

I'm guessing his subscribers are interested in watching his video, otherwise they wouldn't be subscribed. Not totally sure SEO is important in this case...

However you are right buddy, combining this video technique with sales copy may be an overall more effective idea when looking for organic traffic

[digitalproductreporter]

I was thinking tony robbins sales page was lazy.

He knew he would sell out his 8000 copies so why bother doing anything else? Why bother doing a text only transcript?

I get much better conversion with a no scrolling landing page for optins but not with video only. Split testing is the only way to tell for you niche.

[Matt James]

it seems he is really getting "the hang" of the Internet marketing playground that we are all a part of...

Probably has something to do with getting Mr Kern onboard

[mfleisch]

Hey Simon.. .thanks for giving me something to think about. I think with "gurus" like Robbins or established brands, they pretty much sell themselves. Without a strong brand behind you, I'm still of the mindset that you really need the longer copy to convince prospects as to the validity of your product, company, and brand.

Best,
Michael

[Fernando Veloso]

Originally Posted by mfleisch

Hey Simon.. .thanks for giving me something to think about. I think with "gurus" like Robbins or established brands, they pretty much sell themselves. Without a strong brand behind you, I'm still of the mindset that you really need the longer copy to convince prospects as to the validity of your product, company, and brand.

Best,
Michael

Hi Michael,

Not sure about that and I'll tell you why:

If a guy I don't know shows me the trust, charisma and deep knowledge of a "new system", I really don't care who he is: I am buying.

I can look into his face and listen to him. If he knows his stuff, i can see it in his eyes, his voice, you know?

Just a thought.

[bgmacaw]

Originally Posted by Fernando Veloso

I can look into his face and listen to him. If he knows his stuff, i can see it in his eyes, his voice, you know?

There are people who specialize in this, ya follah?

YouTube - Robert Shaw - The Sting (1973) - "Ya...

[AJ Silvers]

Originally Posted by bgmacaw

#1. This means you'll be paying for traffic since no text means SEO will be mostly ineffective.

#2. People can't always watch and listen to a video for various reasons. You're cutting yourself out of a part of the marketplace.

#3. Not that many people have Robbins' kind of personality. If you don't have a lot of personal charisma or you simply don't do well in front of the camera this method will repel more people than it captures.

Some interesting points but all from a negative perspective.

The thing is I know a few people who have worked in AR's companies they would have heavily tested this before it went live. That and Mr Kern's experience would have counted for a lot.

Your points are all valid but I think it is equally valid to say that:

* 90% of the written sales letters are terrible,

* it is far easier for someone to convey what ever character they have by being themselves (even nervous camera shy versions of themselves) than writing cleverly worded sales pages

* I guarantee that AR has got some free traffic from this blog post - no adwords required.

I think a great video, real honest character (and you don't need to be a 6'7 Master of All You See like Tony do have character) and social networking would work wonders with the right message:audience combination.

I have been testing similar videos and the conversion rate is always hirer than the regular sales letter - having said that I am in markets that are multi-sensory (and mostly visual) which is why I picked videos in the first place.

I thought the spirit of the original post was great "Hey look at this, what can we learn from this" type thing.

If you have tested and can prove your points with stats please post them - that would be awesome and we would all love you for that.

If not, I'd be careful of saying "it couldn't be done" and "does not work" without being able to substantiate your claims.

[Daniel Scott]

The point here is it's Tony Robbins.

He could put a buy button over a football field of broken glass and he'd still sell out.

From what I've seen Kern's strategy is to build so much hype and buzz in the PRElaunch that you don't need a sales page... because you sell out anyway.

Just like Kern could do in the IM niche... Tony's the man.

Anybody else would bomb with this strategy... but Tony has such a huge devoted following he cold do pretty much anything and still make the sales.

I have been testing similar videos and the conversion rate is always hirer than the regular sales letter - having said that I am in markets that are multi-sensory (and mostly visual) which is why I picked videos in the first place.

Ten bucks says you just need to hire a decent copywriter. I was talking to Vin Montello about this and in his experience sales letters always outperform video.

And he's from Hollywood... so he knows good video.

The lesson to take away here is the "big boys" can get away with a lot of stuff you and I can't.

-Dan

[Jay Truman]

Originally Posted by Simon Cad

In my opinion this video tells me much more about himself...and effectively communicates his belief in the product more than any "text based" sales letter could.

totally agree. tony robbins is an awesome communicator and it sure helps when your selling by video. A lot more communication is going on during that video than in a text letter. a text letter only wouldnt do tony justice.

i love his enthusiasm.

[mr2monster]

Originally Posted by Daniel Scott

The lesson to take away here is the "big boys" can get away with a lot of stuff you and I can't.

-Dan

Maybe that's your lesson...


Personally, I model myself after those that I want to be more like.

Thinking that you can't do something and have it be remarkably successful, just because you're not a "big boy" is defeatist.


The bottom line is that specific sales page is not the whole lesson. That's not even close to Tony's whole funnel. Not even close even just for that specific campaign/product.

Tony's "tribe" is accustomed to seeing/hearing him. It's what/how they buy... So, it's how they communicate with him BEST.

That campaign started with a bunch of free VIDEOS for people to watch. Even if someone had been living under a rock and didn't know who the hell Tony Robbins was, he conditioned them to digest his message through video from the very beginning. Then, when it came time to buy... they watched his video.


The lesson is to communicate with people in a consistent manner.


That being said, if you started your funnel with a video/audio theme, my bet is a video sales page would highly outperform a written sales page because that's how they communicate with you BEST.

The opposite is true if you're Gary Halbert. I don't even know what the guy looks like. Chances are great that a written sales letter would highly out perform a video sales page for him because his audience is ACCUSTOMED to digesting his message through written rants in the form of sales pages.


It's called conditioning.

[Jay Truman]

Originally Posted by Daniel Scott

The lesson to take away here is the "big boys" can get away with a lot of stuff you and I can't.

Time to become a "big boy"

[bgmacaw]

Originally Posted by AJ Silvers

If you have tested and can prove your points with stats please post them - that would be awesome and we would all love you for that.

If not, I'd be careful of saying "it couldn't be done" and "does not work" without being able to substantiate your claims.

First of all, I know that for SEO to work well you have to have contextual content. It can be done without it but it makes things much more difficult.

Only having video cuts out those with vision disabilities or slower Internet connections or who simply want to view the content privately.

Getting social networking to convert into sales is an exercise in frustration to most people. Sure, Mr. Robbins, Mr. Kern and a few others have the personal charisma to pull this off. For the average guy or gal, performing at that level would be like a 45 year old, overweight guy, thinking that he's going to play pro baseball, it just isn't going to happen. Of course, Mr. Robbins, Mr. Kern, et al will supply him with a $10K a weekend fantasy camp.

[AJ Silvers]

Originally Posted by bgmacaw

First of all, I know that for SEO to work well you have to have contextual content. It can be done without it but it makes things much more difficult.

I agree but I think you are missing the point of the original post. It was not about SEO just the sales page being video only. In the video Tony clearly states that this is the last in a sequence of emails (which is a great way to drive highly anticipatory traffic)

Originally Posted by bgmacaw

Only having video cuts out those with vision disabilities or slower Internet connections or who simply want to view the content privately.

Yep. But you can't have everything can you? And last time I visited cube ville (a client's site, thankfully I have not seen the inside of a cube in years) many people had headsets anyway.

Getting social networking to convert into sales is an exercise in frustration to most people.

I think getting anything to convert for most people is a frustration!

However, I have found social network content pre-frames the relationship between publisher and reader and as I am sure you will agree the money is in the trust relationship - just look at all the Tony Robbins fans in this thread defending him :-)

[AJ Silvers]

Originally Posted by Daniel Scott

Ten bucks says you just need to hire a decent copywriter. I was talking to Vin Montello about this and in his experience sales letters always outperform video.

And he's from Hollywood... so he knows good video.
-Dan

Hi Dan, wish I could take your $10 but as we're all warriors on the same side I'll let it ride

The guy who wrote the sales letter also wrote the video script! His stuff works, I wouldn't be using him otherwise!