What do you do with TOO MANY testimonials?

[Marty S]

At a couple points in some of my poker training videos I asked the viewers to send me their thoughts on the series and left my email address. I have done this for several series in fact and now have a management challenge due to the volume of testimonials I receive.

Since I get them via email, I have set up a folder, (called testimonials) which now has over 1,000 submissions. Not only that, some of them are rather lengthy as a lot of viewers tend to describe more than just their thoughts on one video. I really get so many, that I cannot even respond to them and I feel bad about that.

I just don't know, but I would like an easy way to appreciate and recognize them for sending the email, and using the testimonials to my advantage instead of just sitting in the folder.

Anyway, I can only have so many testimonials on one site, so was wondering how any of you have handled an over-flow situation like this? Does anyone have any clever ideas as to turn this into blog content without being too self serving?

[banless]

I would use every single one of them, the more testimonals you have to the easier it is to justify your services or whatever it is your offering. Take this site as an example drnatura.com/cleanse-detox/ almost 60 pages of testimonials and believe me, this guy is making a killing.

[avenuegirl]

You could add a script to the site that rotates the testimonials live so others would get glimpses of them all.

[MarketingTide]

And this is a problem because??? First of all congratulations on having so many people who love your service.

I you have over 1,000 testimonials, I would just pick the best ones and post them, obviously it would be too much to post them all, but take the top 5% and, like you said, make a blog post or two about them. Or if you have some time, trim them down to just one quote and maybe you'd be able to post quite a few of them.

With the example of drnatura.com/cleanse-detox above, I see how that could work but IMO that's just way too much information, if I saw that I would just be overwhelmed. My opinion is that it's best to just boil it down to the cream of the crop. And maybe like avenuegirl said, rotate them with a script

[Alican Yenidogan]

Wow,

This would be a great sales booster. Just add a frame to your site and upload all the testimonials to your server. Let them browse. LET THEM SEE.

If I saw that much positive feedback, I wouldn't even read the salesletter..

[zapseo]

I find it hard to believe that someone who has created a product that has received so many testimonials doesn't know what to do with them. I'm sure that "asking on a forum about what to do with them" is certainly one answer -- and I'm SURE it doesn't hurt sales.

Cynic?

You betcha.

[Marty S]

Originally Posted by zapseo

I find it hard to believe that someone who has created a product that has received so many testimonials doesn't know what to do with them. I'm sure that "asking on a forum about what to do with them" is certainly one answer -- and I'm SURE it doesn't hurt sales.

Cynic?

You betcha.

HA! You might have a point if it were an IM product - it is NOT!

I do have several thoughts about what to do with them after some comments here, but this is as much a time-management issue as anything else. So the script things sounds interesting, but I dont know how to do that, or what to do with it.

[Marc Rodill]

"What do you do with TOO MANY testimonials?"

Rejoice!

And do a LAUNCH with it.

HAMMER your list with super-cool and fun-loving testimonials.

Proof? Yeaaa! Don't JUST use it on your sales page... no...

You know, write some powerful email copy, and sell the hell out of it...

Again.

...but, you know, you're just a regular guy, and all.

...

Here, to take a page out of Frank Kern's book:

(And yes, this is "tongue-and-cheek.")

"And so I made a little special report about it and, you know, I don't know what happened, but now I have like 40,000 people on this email list that have all downloaded the report, and I'm getting flooded with emails, and I'm freaking out. So I'll teach it, but you should know that I'm really just a regular guy. I'm kind of dumb. In all honesty, guys, I thought I had gotten lucky, and, if it hadn't been for me showing my brother-in-law and all his friends and all of these other case studies and testimonials I'm going to hammer your face with 40,000 ****ing times, I would be absolutely convinced that is was just good luck. But apparently it's not, so I'll show you how I did it, and yeah, I've made a course and I'll sell it, but just know that I'm not up here claiming to be any kind of rocket scientist."

:-)

I'm addicted. It works. Do it.

Marc

Edit: "Does anyone have any clever ideas as to turn this into blog content without being too self serving?"

BE SELF SERVING.

Edit: I don't think zapseo saw the words, "poker training videos." Lol.

[mmurtha]

Hey Marty,

Pick the best out of the bunch, and then if you want, set the others on another page of that site. Just link that new page on your copy or product page with a lead-in that says something like "What other people are saying about", and text link the product's name.

And before you ask, yes, people do visit those pages. You'd be surprised.